Here is our presentation from SMX West 2017 covering:
Local SEO Ranking Factors Data Study
Near Me Ranking Factors Data Study
Locator/Location Page Analysis
Deep Dive on Proximity
Definitive Guide to Local SEO Ranking Factors - SMX West 2017
1. #SMX #11C1
@danleibson
@localseoguide
What Local SEO Ranking Factors Really Matter?
TITLE SLIDE ALTERNATIVE LAYOUT
w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
2. #SMX #11C1
@danleibson
@localseoguide
About Us
10 Insane Years of:
Enterprise SEO Audits
Local SEO
White Label SEO
Agency Process Consulting
Unblocking Robots.txt Files
Buying you drinks
3. #SMX #11C1
@danleibson
@localseoguide
Andrew Shotland, CEO
A pain medication-dependent,
misanthropic SEO who’s seen one
too many site migration gone
bad…
Dan Leibson, VP of Local
A hotshot SEO with a mysterious
past and a chip on his shoulder.
About Us
5. #SMX #11C1
@danleibson
@localseoguide
The Quest for the Perfect Local SEO Ranking Factors
TITLE SLIDE ALTERNATIVE LAYOUT
w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
6. #SMX #11C1
@danleibson
@localseoguide
A Method To the Madness
TITLE SLIDE ALTERNATIVE LAYOUT
w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
9. #SMX #11C1
@danleibson
@localseoguide
TITLE SLIDE ALTERNATIVE LAYOUT
w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Great Partners
13. #SMX #11C1
@danleibson
@localseoguide
Strong Correlation with Local Pack Rankings
GMB “AUTHORITY”
• GMB Reviews
• GMB Photos
• Keyword in Business Name
BACKLINKS
• Majestic AC Rank, Trust Flow, etc.
• Google Toolbar PageRank
• #/% Backlinks w City in Anchor Text
• #/% Backlinks w Keyword in Anchor Text
WEBSITE FACTORS
• # Words on GMB Landing Page
• # Images on GMB Landing Page
16. #SMX #11C1
@danleibson
@localseoguide
What Can you Do Tomorrow?
What
http://www.localseoguide.com/enforced-nap-consistency-scale-happened/
How
http://www.localseoguide.com/our-citation-stack/
21. #SMX #11C1
@danleibson
@localseoguide
Location Pages Don’t Cannibalize Store Locators
LOCATOR ONLY
• Mean # Of Terms: 2,462
• Median # of Terms: 2,325
LOCATOR + Locations Pages
• Mean # Of Terms: 3,583
• Median # of Terms: 2,394
22. #SMX #11C1
@danleibson
@localseoguide
With A Page Per Location You Will Rank for More Terms
LOCATOR + Locations Pages
• Median # of Terms Per Location Page: 23
• Median # of Terms Per Location Page Template: 3,412
• Median # of Terms Across Locator and Location Pages: 2,438
• Median # of Terms Combined Locator/Location Page: 5,760
LOCATOR Only
• Median # of terms for Locators: 2,325
Brands with Location/Locator Rank for 3,435
More Terms then Those With Locators Alone.
23. #SMX #11C1
@danleibson
@localseoguide
Real SEO Heroes Level: Wix
https://www.rei.com/stores/huntington-beach.html
http://www.homedepot.com/l/Costa-Mesa/CA/Costa-Mesa/92626/6664
http://www.wholefoodsmarket.com/stores/tustin
25. #SMX #11C1
@danleibson
@localseoguide
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Location Location Location
QueryType Example Backlink
w/City in
AnchorText
Majestic AC
Rank
KW in Business
Name
Distance From
Searcher
IMPLICIT TACOS HIGH HIGH LOW *VERY HIGH
EXPLICIT TACOS IN SAN JOSE
SAN JOSETACOS
VERY HIGH VERY HIGH VERY HIGH LOW
39. #SMX #11C1
@danleibson
@localseoguide
What Correlated with Who Now?
STRONG CORRELATION:
# of Native Google Reviews
# Backlinks w City in Anchor Text
% Backlinks w City in Anchor Text
GMB Photos
Google Rating
WEAK CORRELATION:
City in <title>
City & State in <title>
% Backlinks w City in Anchor Text
GMB Photos
Google Rating
44. #SMX #11C1
@danleibson
@localseoguide
Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/
TITLE SLIDE ALTERNATIVE LAYOUT
w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
THANK YOU!
SEE YOU AT THE NEXT #SMX
Notes de l'éditeur
This slide covers the discussion of what I wanted to do
This slide covers the discussion of what I wanted to do
This slide covers the discussion of what I wanted to do
This slide covers the discussion of what I wanted to do
This slide covers the discussion of what I wanted to do
This slide covers the discussion of what I wanted to do
This slide covers the discussion of what I wanted to do
# of structured citations, average da of structured citations, average pa of structure citations, total mentions.
# of structured citations, average da of structured citations, average pa of structure citations, total mentions.
# of structured citations, average da of structured citations, average pa of structure citations, total mentions.
Link metrics were tops. Proprietary link metrics, google link metrics, link counts, anchor text, ip addresses, etc
Link metrics were tops. Proprietary link metrics, google link metrics, link counts, anchor text, ip addresses, etc
This slide covers the discussion of what I wanted to do
Websites still matter. Is it mobile friendly? Do you have keywords in your title tags? Since links are so critical, you have content to help you get them right? Since links matter it’s likely internal links matter, what about those?
Page speed,
This slide covers the discussion of what I wanted to do
This slide covers the discussion of what I wanted to do