It's 2020 and we have never had so many opportunities to create, curate and distribute our amazing rich media content. Here are just a handful of ways you can create and optimise your content and brand to gain traction for the next 12 to 18 months and win 2020 and 2021 by offering amazing content

1. Content Creation, Curation,
Collaboration Opportunities, Tips &
Recommendations
// @dannydenhard
Danny Denhard - StartGrowth

2. Short Form vs
Long Form 📝
• Short form tribal content should be
created, understand this is the now
and next of the internet as we know
it
• Long form will always win out
online, blending quality and
quantity is essential
• Front camera first - content will be
shot, this is typically shorter form,
leverage this
• Be creative, look to write in a
different style or format, letters have
never gone out of fashion
// @dannydenhard

3. AR & VR 👓
• Understand VR is a way to get
to AR
• Images and videos with filters
and AR filters will sky rocket.
Easy, free and easily shared
across platforms
• Cross platform sharing is
acceptable thanks to Tiktok and
Instagram filters, leverage this
with offering great filters and
non branded experiences
// @dannydenhard

4. O2O2O 🏬
• Track offline to online with QR
codes and unique tracking,
• Track online to offline with
smart content offers and
unique assets that prove the
customer footfall easily
// @dannydenhard

5. Personalised
Inboxes 💬
• SMS and RCS can cut through
email filtering, use for the
inactive and engaged not the
opted out
• Deepen relationships with one
to one and one to few
communications
• Leverage trends to entertain or
educate
• Story tell with bots and chat
apps, don't just use for CS
// @dannydenhard

6. Newsletters 📧
• Consider how you make
newsletters a community
experience, understand if it is an
email, a conversation or a
community
• Email providers will really get
aggressive on filtering - teach
your audience how to ensure
your newsletter goes into your
primary inbox
// @dannydenhard

7. Blogging 🕸
• Concentrate on great blog
content. Move away from
disposable stories based formats
• Make your blog home and hub
again, social won't ever be that
for you
• Ensure blogging and
newsletters are seen as separate
activities and not one of the
same
// @dannydenhard

8. Live Streaming &
Gaming 🎮
• Gaming will continue to be more
popular, understand the landscape
and opportunities on the tech
platforms
• Gaming is a super serious
business, understand the
ecosystem and game culture
before trying to piggyback off it
• Live streaming is more than chat
and game - understand what other
entertainment is being streamed
and how you become a partner or
sponsor
// @dannydenhard

9. Read the full blog post
- 🔗 https://www.startgrowth.co/blog/
content-opportunities

10. danny@startgrowth.co
// @dannydenhard
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