Santa Maria is a building company that has as its biggest differential from its competitors the attention to detail given to each building. Everything is planned thinking about what would be the most appealing detail for a potential customer. We decided to explore the unique differential of each of those three buildings in every piece of the campaign. Team: Ricardo Cardoso (Creative Director), Daniel Caldas (Planner), Ingrid Freitas (Strategic Intelligence), Sandro Ferreira (Art Director), Júnior Rodriguez (Writer), Bruno Oliveira (Account Manager)

1. C L I E N T E - C A M P A N H A
S A N T A M A R I A - C U S T O E B E N E F Í C I O

2. CUSTO E BENEFÍCIO
Objetivo do projeto é convidar as pessoas a conhecer os imóveis da Santa Maria, ressaltando
os diferenciais de cada empreendimento e ao mesmo tempo apresentando os diferencias
característicos da construtora: atenção aos mínimos detalhes e a relação custo e benefício.

3. Mansão Buena Vista

4. L’Essence Jardins

5. Horizonte Residence