Christian Bartens delivered a presentation on Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketing Effectiveness to an enrapt audience at the Marcus Evans Path to Purchase conference in Shanghai.
featuring outlandish products that fail catastrophically at the worst possible times
the word acme is derived from Greek (αιχμή / ακμή ; English transliteration: acmē) meaning the peak, zenith or prime, and products from the fictional Acme Corporation are both generic and failure-prone
featuring outlandish products that fail catastrophically at the worst possible times
the word acme is derived from Greek (αιχμή / ακμή ; English transliteration: acmē) meaning the peak, zenith or prime, and products from the fictional Acme Corporation are both generic and failure-prone
Pros
Consumers multi-task
Increased recollection levels
Ability to track offline channels
Cons
Paid search competition
Difficult to get natural rankings
featuring outlandish products that fail catastrophically at the worst possible times
the word acme is derived from Greek (αιχμή / ακμή ; English transliteration: acmē) meaning the peak, zenith or prime, and products from the fictional Acme Corporation are both generic and failure-prone
featuring outlandish products that fail catastrophically at the worst possible times
the word acme is derived from Greek (αιχμή / ακμή ; English transliteration: acmē) meaning the peak, zenith or prime, and products from the fictional Acme Corporation are both generic and failure-prone