What is Disruptive Innovation and what does it take to be an Entrepreneur.

1. ©DanielAttallah
Disruptive Innovation
Daniel Attallah, Pixum

2. ©DanielAttallah
What’s does it mean?
A disruptive innovation is an innovation that
helps create a new market and value network,
and eventually disrupts an existing market and
value network (over a few years or decades),
displacing an earlier technology.
(Wikipedia)

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Examples for Disruptive Innovation
Cars ➜ horse carriages & Railways
Telephone ➜ Telegraphy
LEDs ➜ Light Bulbs
Plastic ➜ Metal, Wood, etc.
Smartphones ➜ mobile phones
Tablets ➜ PC’s & Laptops
CMOS Sensor ➜ photographic film

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1st Wave of Disruptions empowered
by the Internet.
Google ➜ Advertizing
Ebay ➜ Calssified Ads
Amazon ➜ Bookshops
Email ➜ Snake Mail
photobook ➜ silver halid print
These ventures created paradigm shifts
and disrupted existing industries.

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Current disruptions empowered by the net.
AirBnB ➜ Hotel
Uber ➜ Transportation
Spotify ➜ Music buying
Netflix ➜ TV
Youtube ➜ TV
These ventures will create paradigm shifts
in existing industries.

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Paradigm shift is like this picture.
...most see abstract art. Some see an animal.

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In the digital age disruption is faster than
before.
1. Moores Law holds true since decades,
so disruption in the digital world is fast.
2. Melcalfs Law of “the Critical Mass” holds true
and accelerates disruption in digital markets.
Thx to Moore & Metcalf technology driven changes occur
very rapidly. 1 Internet Year equals 7 years in classic
industries.

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We are living in exciting times!
● The decades around the distribution of the internet
will mark a significant change in history.
● Like in the Renaissance almost all areas of cultural life
is influenced/changed by the internet.
● Change is the biggest opportunity for entrepreneurs.
Go and start your company tomorrow!

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Europe needs more Entrepreneurs!
“To have a good idea, have a lot of them”
Thomas Alpha Edision
… so Europe needs a lot of brave Entrepreneurs.
● Your childhood is for small mistakes.
● Your teenie time is for bigger mistakes.
● Your twenties are for failure...
…and remember: you don’t fail, you just find
ways that won’t work. So go out and fail!

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What does it take to innovate?
It’s about:
Passion, Speed, Patience, Humility, Control,
Responsibility, Hard Work, Stick-to-itifenes,
Resilience, Attitude and of course some fun.

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Here are my golden rules
for StartUp entrepreneurs
in a digital world.

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Burn for it -
stick to it.

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start small
THINK BIG

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Success = Quality x Speed2

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You can’t manage
what you don’t
measure.

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Spend smart.

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To try is a noisier
way of not doing it.
Or with Yoda’s words:
Do, or do not,
there is no try.

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Good people create good things.
Great people create great things.
Bad people create...

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Smile once
a while.

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Founders 8
1. Love the thing you do.
2. Think Big but start small.
3. Success = Quality * Speed * Speed
4. Measure & Control.
5. Be thrifty.
6. Do and don’t try.
7. Look for the best people.
8. Have some fun.

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Quote from Aristotle
We are what we repeatedly do.
Therefore
Excellence
is not an act
but a habit.

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Q & A
Daniel Attallah
Founder & CEO Pixum
da@pixum.com
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