CRO For Affiliates (iGaming Berlin Affiliate Conference 2017)
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Does CRO really work for affiliate sites? Isn't CRO just about ecommerce and usability? What can you change when you have little control over the offering the registration funnel or the landing pages? Using examples from his experience optimising leading affiliate sites in the iGaming and web hosting industries and working with top operators including Betsson and Sportingbet, Dave will show you what really works for affiliates.
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CRO For Affiliates (iGaming Berlin Affiliate Conference 2017)
- 1. CRO For Affiliates The untapped potential
- 4. Step 1 : Understand your visitors Step 2 : Influence them
- 6. Step 1 : Understand your visitors Step 2 : Influence them
- 7. 3 Simple Research Tools
- 9. Hotjar – Session Recordings
- 10. Hotjar – Polls
- 11. 3 Simple Research Tools
- 12. BARRIERS
- 13. MOTIVATORS
- 14. Step 1 : Understand your visitors Step 2 : Influence them
- 15. DON’T: Make small tweaks
- 16. DON’T: Assume best practice works
- 17. Give users what they wantDO:
- 18. Give users what they wantDO:
- 19. Give users what they wantDO:
- 20. Test offers and programsDO:
- 21. Test offers and programsDO:
- 22. Test offers and programsDO:
- 23. Casino A Casino B Payout $300 Bonus $1000 Bonus Visitors 50,000 50,000 Clicks 500 (1.0%) 750 (1.5%) Signups 25 (5%) 22 (3%) Revenue $580 $465 +25% Test offers and programsDO:
- 24. Gamify!DO:
- 25. Upsell usersDO:
- 26. Prepare users for what comes nextDO:
- 27. Prepare users for what comes nextDO:
- 28. Prepare users for what comes nextDO:
- 29. Prepare users for what comes nextDO:
- 30. Step 1: Understand your visitors • Use Google Analytics, Hotjar and WhatUsersDo • Identify Barriers and Motivators DO: Give users what they want Test offers and programs Gamify Upsell users Prepare users for what comes next DON’T: Make small tweaks Rely on best practice The untapped potential Step 2: Influence them
Notes de l'éditeur
- TY DG from BTB Today I want to talk to you about a challenge that faces every affiliate or influence marketer How can you optimise your site and increase your conversion rate if you don’t control the funnel
- BTB s a data driven CRO agency and we help clients around the world to get significant increases in their conversion rate by understanding what stops visitors from converting, then running tests to solve that Most clients I’ve worked with increase their CR by between 10 and 30% in the first few months, but today I want to focus on those sites where you don’t control the funnel Worked with affilates, price comparison and review sites and Even though they don’t control thea ctual process of the sale, they’ve seen 20 30 50% increases in their conversion rate and that’s what I want to talk to you abou today
- First of all, lets take a step back and look at why CRO is core to so many business online If you control the funnel – the benefit is clear – just one test giving you a 10% increase on your homepage Mkes an impact all the way down the funnel And gives you 10% more sales and 10% more revenue. That’s 10% more revenue from the SAME traffic
- That’s because the hypothesis isn’t good enough The reasoning, the idea, the whole concept isn’t good enough to either Today – simple, straightforward approach to great hypotheses Give us a winner Learn something
- No data No control Is it luck?
- That’s because the hypothesis isn’t good enough The reasoning, the idea, the whole concept isn’t good enough to either Today – simple, straightforward approach to great hypotheses Give us a winner Learn something