This document summarizes Dave Kerpen's presentation on using social media to help businesses grow. It recommends a three stage process: 1) Build social media presence and following over months 1-4, 2) Engage audiences and boost posts over months 5-8, and 3) Grow referrals over months 9-12. Kerpen's company, Likeable Local, offers services to help businesses implement this process through targeted advertising, content management, and training in order to increase visibility, engagement, and word-of-mouth referrals for business growth.

1. Build. Engage. Grow.
Help your clients grow in the 21st
century.
PRESENTED BY Dave Kerpen
CEO and Founder
Likeable Local
Dave@likeable.com#likeablewebinar

2. OUR STORY
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3. Social Media 101
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4. 1.3 billion
monthly active Facebook users
1 Facebook Fan
are the fastest growing
demographic on social networks
45-54 year olds
Reaches 200 word of mouth
recommendations
84%of global consumers
believe recommendations
from friends and family are
the most trustworthy
sources of information
about products
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5. THE NEW WORD OF MOUTH
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6. The average Facebook user has a network of about
200 PEOPLE.
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7. 1 Like =
200 RECOMMENDATIONS.
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8. 100 Page Likes x 200 Connections =
20,000 PEOPLE.
X
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9. THE NEW WAY TO BE FOUND
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10. WHAT
SOCIAL MEDIA
WILL DO.
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11. Social Media Will
ALLOW YOU TO EASILY
REACH NEW CLIENTS.
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12. Social Media Will
HELP YOUR BUSINESS STAY TOP OF
MIND.
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13. Social Media Will
HELP BUILD LASTING RELATIONSHIPS
WITH ALL CLIENTS.
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14. WHAT
SOCIAL MEDIA
WON’T DO.
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15. SOCIAL MEDIA WON’T
BE FREE.
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16. SOCIAL MEDIA WON’T
BRING YOU INSTANT RESULTS.
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
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17. SOCIAL MEDIA WON’T
MAKE UP FOR AN UNLIKEABLE BUSINESS.
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18. HELP YOUR
CLIENTS GROW IN
THE 21ST CENTURY
IN 3 STAGES
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19. 1. BUILD: Months 1-4
2. ENGAGE: Months 5-
8
3. GROW: Months 9-12
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20. Stage 1: BUILD (months 1-4)

21. Stage 1: BUILD (months 1-4)

22. Stage 1: BUILD (months 1-4)

23. Stage 1: BUILD (months 1-4)
• Page Likes Ads
• Email lists and zip codes
• Look a Like audiences

24. Stage 1: Success
Increase social media
following with relevant
customers & prospects
by 100%
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25. Stage 2: ENGAGE (months 5-8)

26. Stage 2: ENGAGE (months 5-8)

27. Stage 2: ENGAGE (months 5-8)
BOOST
• Promotions
• Contests
• Storytelling
• Giveaways

28. Stage 2: Success
Increase engagement
on posts by 200%
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29. Stage 3: GROW (months 9-12)

30. Stage 3: GROW (months 9-12)

31. Stage 3: Success
Increase social media
referrals by 300%
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32. HOW CAN
LIKEABLE
HELP?
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33. OFFLINE MARKETING
SUPPORT
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34. HYPER-TARGETED
ADVERTISING
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35. CONTENT SCHEDULED, MANAGED,
AND TURBO BOOSTED FOR YOU
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36. REFER A FRIEND MOBILE
FRIENDLY WEBSITES
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37. LIKEABLE TRAINING
AND EDUCATION
Instructional Webinars
24/7 Customer Service
Staff Training
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38. • Increased visibility and
referrals
• Education and
training
• Credibility
Benefits for YOU
• 20% commission
on all revenue
• Featured listing on
LinkedIn and
INC.com to 500K
followers

39. • Stay top of mind with
current customers
• Build, engage and
grow social media
channels
• Increase word of
mouth referrals
• GROW their
business
Benefits for your clients

40. Savings:
• 4 months: $199/month
• 8 months: $179/month
• 12 months: $159/month
• 12 months upfront: $1,799
+$299 setup/ training fee – Waived for consultants only
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41. START NOW!
Get started with Likeable today and you’ll be
enrolled into our affliate program and receive a
FREE MONTH
#likeablewebinar
http://bit.ly/LikeableConsultant
USE Coupon: CFM

42. THANK YOU /
GRAND PRIZE!
CONTACT
Dave Kerpen
EMAIL
Dave@likeable.com
TWITTER
@davekerpen
PHONE
212-359-4355
QUESTIONS?
#likeablewebinar
LikeableDemo.com