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#LikeableWebinar
How LinkedIn Can
Save Your Life
@DaveKerpen, CEO, @LikeableLocal
January 2015, dave@likeable.com
#LikeableWebinar
Well, maybe...
What LinkedIn can do for you is
strengthen the online presence
for your business!
#LikeableWebinar
The Basics
LinkedIn is a business-oriented social
network that launched on May 5th, 2003
LinkedIn now has more than 300 million
users and 3 million company pages.
Many small businesses haven't taken
advantage of utilizing LinkedIn to grow
their business.
#LikeableWebinar
The 10 Steps To Use LinkedIn
For Your Small Business
1. Create a LinkedIn
Company Page.
3. Begin to blog on
LinkedIn.
6. Connect your online
properties.
7. Showcase your work in
video, slides, interviews, etc.
8. Send 5 - 8 daily status
updates.
2. Participate in LinkedIn
Groups with local ties.
4. Leverage each employee in
your small business.
5. Secure LinkedIn
Endorsements.
9. Create a vanity URL for
your LinkedIn Page.
10. Make your profile stand
out from the competition.
#LikeableWebinar
1. CREATE
a LinkedIn Company Page
“If you build it, he will come.”
-The Voice, Field of Dreams
#LikeableWebinar
You need to play to win on LinkedIn.
#LikeableWebinar
Requirements for Adding Company Pages
1. You must have a personal
LinkedIn profile set up with your
true first and last name.
2. Your profile strength must be
listed as Intermediate or All
Star.
4. You must have several
connections on your profile.
3. You’re a current company
employee & your position is
listed in the Experience section
of your profile.
5. You have a company email
address added and confirmed
on your LinkedIn account.
6. Your company’s email
domain is unique to the
company.
#LikeableWebinar
2. PARTICIPATE
in LinkedIn groups with local ties.
“The secret of getting ahead
is getting started.”
― Mark Twain
#LikeableWebinar
Over 70% of customers use groups to research buying
decisions.
SOLUTION: Be accessible.
#LikeableWebinar
Find groups talking about your brand or industry
#LikeableWebinar
Regularly participate in a non-promotional way
Visit 3 to 5
groups weekly
to network with
other business
owners,
vendors, and
media.
#LikeableWebinar
3. BLOG
on LinkedIn.
“A blog is only as interesting
as the interest shown in others.”
– Lee Odden
#LikeableWebinar
31% of customers are influenced by blog posts
#LikeableWebinar
Share your blog across all your networks!
#LikeableWebinar
Create and Share Authentic Content.
#LikeableWebinar
4. LEVERAGE
each employee in your small business.
“Your workforce is your most valuable asset. The
knowledge and skills they have represent the fuel that
drives the engine of business - and you can leverage that
knowledge.”
- Harvey Mackay
#LikeableWebinar
Train and leverage your small business
employees as brand ambassadors
#LikeableWebinar
Encourage
them to add
their current
position at
your
company to
their profile.
#LikeableWebinar
Create compelling content for your team to
share through their LinkedIn profile
#LikeableWebinar
5. SECURE
LinkedIn Endorsements and Recommendations.
“Sometimes it takes a while to recognize that someone has a
special ability to get us to believe in ourselves, to tie that belief to
our highest ideals, and to imagine that together we can do great
things.”
- Caroline Kennedy
#LikeableWebinar
Positive endorsements influence
purchase decisions!
88% of
consumers
trust reviews,
recommendations, and
endorsements
#LikeableWebinar
@dens
Let your network speak for you
#LikeableWebinar
6.CONNECT
your online properties.
“Eventually everything connects - people,
ideas, objects. The quality of the connections is
the key to quality per se.”
- Charles Eames
#LikeableWebinar
Give your
brand more
opportunities
to be found by
the right
people
#LikeableWebinar
7. SHOWCASE
your work in video, slides, interviews, etc.
"Find the good. It’s all around you. Find it,
showcase it and you’ll start believing in it."
- Jesse Owens
#LikeableWebinar
What is a Showcase Page?
#LikeableWebinar
LinkedIn has the ability to share work examples
#LikeableWebinar
Showcase pages appear in searches!
#LikeableWebinar
How you can create a showcase of your own:
#LikeableWebinar
8. UPDATE
your status 5 - 8 times daily.
"To improve is to change; to be perfect is to change
often."
- Winston Churchill
#LikeableWebinar
LinkedIn is not the place to be posting coupons
for your small business
#LikeableWebinar
Send at least
5 daily
messages
● The best times to post are 7am-
8am and 5pm-6pm.
● The best days to post are
weekdays.
● 93% of B2B marketers rate
LinkedIn as the top B2B social
media lead generation source
#LikeableWebinar
9. CREATE
a vanity URL for your LinkedIn Page.
"Nothing succeeds like the appearance of
success."
- Christopher Lasch
#LikeableWebinar
Let people find your company easier!
#LikeableWebinar
Create a vanity URL for your profile too!
#LikeableWebinar
10. MAKE
your page stand out from the competition.
"It is nice to have valid competition; it
pushes you to do better."
- Gianni Versace
#LikeableWebinar
49.5% of LinkedIn profiles aren’t complete
You can’t sell
your small
business’
credibility unless
you work on its
social media
appeal
#LikeableWebinar
Improve your “first glance” aesthetic
Make sure to include the
following on your page:
A company logo
A background image
Your company name
Company description
Background information and
keywords
#LikeableWebinar
CREATE a LinkedIn Company Page
BLOG on LinkedIn
SECURE LinkedIn Endorsements & Recommendations
CONNECT your online properties
SHOWCASE your work in video, slides, interviews, etc
PARTICIPATE in Linkedin groups
LEVERAGE each employee in your small business
LET’S REGROUP
UPDATE your status 5 to 8 times daily
CREATE a vanity URL for your LinkedIn Page
MAKE your page stand out from the competition
#LikeableWebinar
THANK YOU / QUESTIONS
@DaveKerpen
dave@likeable.com
DaveLinkedin.com
“How dare you settle for less when the world has made it so
easy for you to be remarkable?” - Seth Godin
@LikeableCST
customersuccess@likeablelocal.com
http://vimeo.com/likeablecst
For current customers, reach out to our
Customer Success Team!
Email contact@likeablelocal.com & use #LikeableWebinar to schedule
your FREE social media consultation today!

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How LinkedIn Can Save Your Life