7 Simple Social Concepts to Grow Your Business
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May 10, 2013- Orlando Fl
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7 Simple Social Concepts to Grow Your Business
- 1. 7 Simple Social Concepts To Grow Your Business Fortune Leadership Summit, May 2013 @DaveKerpen, CEO, @LikeableLocal and Chairman, @LikeableMedia Author of 2 @LikeableBook’s dave@likeable.com / Slidehare.net/DaveKerpen #Likeable #LS13
- 3. #Likeable #LS13 Listen. Respond. Tell Stories. Be Transparent. Work Hard. Play Hard. Be Grateful. Let’s Poll! Be Authentic.
- 4. Listen First and Never Stop Listening. “When people talk, listen completely. Most people never listen.” - Ernest Hemingway #Likeable #LS13
- 5. Listen To Your Prospects. #Likeable #LS13
- 6. Listen To Your Customers. #Likeable #LS13
- 7. Your Customers are Asking for You. #Likeable #LS13
- 8. The KPI’s of Listening. #Likeable #LS13
- 9. “Life is ten percent what happens to you and ninety percent how you respond to it.” - Charles Swindoll Respond. #Likeable #LS13 To Everyone.
- 10. Responsiveness Is No Longer Optional. #Likeable #LS13
- 11. #Likeable #LS13 Is This Customer Service or Marketing?
- 12. The 4 Most Important Words In Business: I’m Sorry & Thank You. #Likeable #LS13
- 13. #Likeable #LS13
- 14. Respond To Positive Comments Too. In Your Unique Brand Voice. #Likeable #LS13
- 15. #Likeable #LS13
- 16. Join a Conversation. #Likeable #LS13
- 18. “Storytelling is the most powerful way to put ideas into the world today.” - Robert McAfee Brown Tell. #Likeable #LS13 Don’t Sell.
- 20. TV vs Online Video for Storytelling. #Likeable #LS13
- 21. Stories You Can Tell. Your humble beginnings. Customers who have overcome obstacles. Employee challenges. Inside the lives of leadership. Community and charity partnerships. #Likeable #LS13
- 22. Where To Tell Your Story. #Likeable #LS13 Blog. Company Website. Webinars. E-Books. Whitepapers. Infographics. Facebook. Pinterest. LinkedIn. YouTube. Twitter. Hemingway: For sale. Baby Shoes. Never Worn
- 24. Be Transparent. “As a small businessperson, you have no greater leverage than the truth.” - John Greenleaf Whittier #Likeable #LS13
- 26. #Likeable
- 27. The Truth Shall Set You Free. #Likeable #LS13
- 29. Be Authentic. “I had no idea that being your authentic self could make me as rich as I’ve become. If I had, I’d have done it a lot earlier.” - Oprah Winfrey #Likeable #LS13
- 30. Take the team away. Be vulnerable. #Likeable #LS13
- 31. Be You. @dens #Likeable #LS13 Online & Offline, In Public & In Private.
- 32. Work Hard. Play Hard. “Individuals play the game, but teams beat the odds.” -SEAL Team Saying #Likeable #LS13 (Together).
- 33. Do the (Likeable) Harlem Shake! #Likeable #LS13
- 36. Be Grateful. “I would maintain that thanks are the highest form of thought, and that gratitude is happiness doubled by wonder.” - Gilbert K. Chesterton #Likeable #LS13
- 37. Those who received handwritten thank you notes were 38% more likely to donate again! Donor’s Choose: R.O.I. of Gratitude #Likeable #LS13
- 39. Gratefulness Workshop The Original Social Media. #Likeable #LS13
- 40. Listen. Respond. Tell Stories. Be Transparent. Be Authentic. Work Hard. Play Hard. Be Grateful. #Likeable #LS13 Just Remember:
- 41. “How dare you settle for less when the world has made it so easy for you to be remarkable?” -Seth Godin #Likeable
- 42. Thank You! Feedback / Questions / Grand Prize @DaveKerpen dave@likeable.com LinkedIn.com/in/Dav eKerpen #Likeable #LS13
Notes de l'éditeur
- Summer 2011Price hike for all servicesDVD rentals and streaming services split (DVD mailing now called Qwikster)Customers outraged (took to social media)CEO Reed Hastings apologizedKept price hike, got rid of QwiksterAll too often, businesses will take a bad idea and run with it—only to have to come back later and pick up the pieces.But Hastings decided to cut his losses rather than draw them out. Not only was his decisionrefreshing, but it proved to be the best plan for his business in the long run: after losing 800,000 afterannouncing Qwikster, Netflix gained a net 610,000 customers in Q4 of 2011.
- “All those that have ever worked with Michael Dell, and have experienced him first-hand, havesaid he's one of the most intense listeners you'll ever meet. He just insists upon listening over talking. Iworked with a Dell country manager from the Netherlands who had a meeting with Dell. He didn't sayanything at all for 45 minutes. When he finally spoke, he asked one question that simply cut through theBS.” - Verne2 KPIs: First, measure the number of minutes you spend listening compared to talking. Second, measure the ratio of questionsyou ask versus answers you give. The more questions you ask, the better you’re listening.
- Turn to the person next to you and tell them your company’s story.
- After Research In Motion (RIM) CEO Thorsten Heins took the reins of the company, heintroduced himself via video with the same rhetoric RIM had been repeating for ages about howeverything was going to be fine. Wall Street reacted negatively, with stock prices falling 13 percent.xxiInvestors were clearly displeased with the PR-canned messaging. Heins later clarified his message in aninterview, admitting that there had indeed been a shift in the mobile market and that because RIM had notrecognized it initially, the company had lost its competitive advantage. But, he said, there would be manychanges coming, both in structure and products, to help counteract this shift. Stock prices reactedpositively, climbing three percent.
- Turn to the person next to you and tell them one thing you’ve never told anyone else about yourself.
- http://www.youtube.com/watch?v=BHxquD0q2NM
- The “hacker way” has defined the culture of the company. The foundation of the “hacker way” culture is the hackathon, an all-nighter that occurs every fewmonths at the company. There’s only one rule at a hackathon: no one is allowed to work on anything heor she normally does. This is the chance for Facebook engineers to try out a crazy idea and create newproducts to show Zuckerberg and othermanagers. This intense event has resulted in many of Facebook’shigh-profile features, including, more recently,Timeline.
- Think of an activity that you can do with your team
- Verne Harnish gave money and got back 10X back in return.http://www.youtube.com/watch?v=8YcvuxN-T28
- Take a thank you card and write a note expressing gratitude for one person in your life.