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The Business of Social Media

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Dave Kerpen
Dave Kerpen

The document discusses how social media has changed marketing and created opportunities for personal branding. It notes that 20 years ago, marketing involved newspapers and television but today focuses on social media platforms like Twitter, Facebook, and LinkedIn. The document encourages developing a personal brand on these channels, being responsive to customers, positioning oneself as a thought leader, and using one's brand to find or create the perfect job. It presents social media as a great equalizer that allows anyone to build their own future.

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The Business of Social Media @DaveKerpen CEO of @LikeableMedia New York Times Bestselling Author of @LikeableBook
In The Old Days…
Today…
3 Marketing 20 Years Ago
Marketing Today
Marketing A Likeable Business In A Social Media World
Responsiveness
Thought Leaders
Likeable
The Great Equalizer
It’s An Equalizer For You Too
Personal Branding on Twitter
Personal Branding on Facebook
Personal Branding on Facebook
Personal Branding on Facebook
Personal Branding on LinkedIn
Find Your Perfect Job, Go For It!
Engage Employers
Or Build Your Own Future
The Future Is Yours
Questions & Grand Prize DaveKerpen.com FB.com/DaveKerpen @DaveKerpen

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