We all know what the CTO or technical co-founder does, in the world of startups and internet wunderkinds. But, many wonder what the non-value-add CEO/Product person does. This master's thesis, years in the making, helps to illuminate all that is wonderful about the non-technical-member of the startup wonder twin pairing. Onward folks... Dave Expanded Speaker notes (that roughly match the slides): Dave Schappell - Founder/CEO - TeachStreet.com @DaveSchappell 1) Product Backlog / Definition (prioritization, shiny-object-mgmt, specs, mockups, copywriting, emails, ...) 2) Product Research / Customer Service (meetings, surveys, customer feedback, issue mgmt, ...) 3) Operations-HR/Legal (office, legal/incorporation, accounting/check-writing, payroll, patents/TMs, TOS/Privacy) 4) Endless Networking & Sales, for everything (recruiting, fundraising, bus dev, sales, publicity) 5) Operations-Finance (Fundraising, Debt-procurement) 6) Interviewing, on-boarding paperwork, perf rvws (PIPs/firing), weekly team mtgs, offsites, entertainment/morale 7) Contracts/Negotiator, for everything 8) Program Manager 9) Q&A / Bug-filing/testing/resolving 10) Marketing (SEO education, SEM, BD ptrship setup & mgmt, emails/ESP, twitter, facebook, blog, PR mgmt (press releases, outreach, contests, ...), 11) Metrics (GA / internal / operational), Chartbeat & Weblabbing/Testing 12) Investor Mgmt/Board meetings (monthly financials/projections, updates, presentations, cap tables, 409A) 13) Success is just Failure repeated often enough 14) Hard Word… get ready for it (from Mark Suster blog): - The Harder I Work, The Luckier I get - The problem with success, is that it's often disguised as hard work - It’s always what I think now when somebody who doesn’t go the extra mile thinks everything comes easy to you. If ur a tech startupper I know u know what I mean. Just closed your $5M round & everybody around you’s thinking they could have done it. But they weren’t there in 2009 when you were up late nights shitting yourself whether you really were smart for pursuing this idea. That was back when VCs weren’t so quick to respond to emails. - Nothing comes easy. There are few overnight successes in life. The best companies struggle – just not publicly. And the harder we work, the luckier we get. Good hard work to you all.

1. What Does the Business PersonDO in a Startup?!? @DaveSchappell – TeachStreet.com – dave@teachstreet.com

2. Prioritizing the Madness

3. Voice of Customer

4. Ops (HR, Legal and more fun)

5. Networking & Sales

6. Feeding Mouths

7. Recruiting, Recruiting, Recruiting

8. Psychiatrist and Motivator

9. Contracts & Negotiation

10. Cat Herding / Program Mgmt

11. Chief Bug-finder/filer

12. Marketing

13. Mad Scientist / Tester / Iterator

14. Reporting & Forecasting

15. Chief Failure Digester

16. Infinite Work

17. Questions? Andy Sack – andy@techstars.org :-)