2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking
statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves
incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections
of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for
future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and
customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate
our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could
affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended
July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that
are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
3. We are witnessing the Post PC Revolution
456 Million
Tablets at Work
782 Million
Smartphones at Work
2009 2010 2011 2012
2013(E) 2014(E)
2015(E) 2016(E)
4. Touch Revolution
4x * comScore Mobile Metrix (March 2012)
Mobile app users are
more engaged*
5. How do we Apply this to the Enterprise?
Access to data from anywhere, anytime
Improved engagement - real-time, push, geo
Redesigning processes for the mobile-first
world
A mobile platform strategy, not just mobile apps
Mobile is an extension to the enterprise, not a
standalone solution
7. Field service Retail ExecutionClientelingOrder
Management
Consumer Apps Custom
Use Case
Mobile SurveysDigital
Sales Aid
Mobile Apps Powered By
Salesforce Platform
8. Mobile App Use Cases
Apps for Customers Apps for Employees Apps for Consumers
9. AXA Increases Agent Productivity 400% With iPad App
World’s largest insurer launches award-winning mobile app in under 4
months
Agents simulate life insurance scenarios and input orders
Synchronization with AXA’s backoffice saves over 20 minutes
processing time for each new customer
10. Zimmer Engages Healthcare Professionals With iPad App
Leading supplier of orthopedic devices provides surgeons with key
surgical content in operating room
Reps access customer information and demo how medical devices
function
Integrates with SAP to deliver real time, global business visibility
11. Critical Systems Reduces Fire Alarm Inspection Process
From Weeks To Hours With iPhone App
Inspections app tracks building data and presents floor plans with fire
alarm locations
Field inspectors can view and update reports in real-time
Reports are emailed to clients before the inspector has left the building
Developed in less than 4 weeks
13. It Starts With Data
• Connect to
– existing systems
– any cloud
– partners, vendors, customers
• Access beyond the firewall
• Rapid innovation atop existing
systems
• Powerful access
control, enforced across all
apps, including mobile
• Every object instantly REST
enabled
Legacy Cloud Partners
Data
14. Add Some Social Collaboration
• Collaborate with
employees, customers
& partners
• Insights come to you
• Leverage leading social
networks
• Build new social and
mobile-first business
processes
Legacy Cloud Partners
Data
Social
15. Rapidly Create Business Logic
• Business users can create
business logic exposed for
mobile devices
• Reporting & analytics
available on any device
• Workflows & approvals
available via mobile APIs
• Create custom REST
endpoints
Legacy Cloud Partners
Data
Social
Logic
16. Leverage a Single Trusted Identity
• Extend corporate identity
to mobile devices
• Mobile app policies
managed by admins, not
developers
• Customizable provisioning
flows
• Sign-on to mobile apps
with
Salesforce, Twitter, Faceb
ook...Legacy Cloud Partners
Data
Social
Logic
Identity
17. Run on Any
Device
• Developer freedom:
completely open source
tools and libraries
• Build for any device
with leading JS
frameworks
• Native SDKs for iOS &
Android
Device
Legacy Cloud Partners
Data
Social
Logic
Identity
18. Secure Enterprise Container
• Secure storage for
customer data
• OAuth2
authentication, access to
local device features
• SmartSync for managing
offline and data sync
• Administrator controlled
• Policies for PIN
protection, access controls
Device
Container
Legacy Cloud Partners
Data
Social
Logic
Identity
19. Device
Container
The Fastest Path to Mobile Apps
• Instant access to the mobile
apps you need via enterprise
app store
• Access data & logic via REST
APIs
• Choose the right app strategy
for your business:
web, hybrid, or native
• Experienced mobile architects
• Partnerships with leading mobile
implementation providers
Legacy Cloud Partners
Data
Social
Logic
Identity
Apps
21. Native
• Full access to all device features
• Objective C (iOS), Java (Android), etc
+ Potential for offline use
+ Can deploy to AppStore
- Reliant on user to update app
- Lack of in-house development skills
✓Great for ISV apps
22. Hybrid Local
• Container provides access to device
features
• HTML5, JS, CSS resources distributed with
app
+ Potential for offline use
+ In-house development skills more plentiful
+ Can deploy to AppStore
- Reliant on user to update app
✓Great for ISV apps
23. Hybrid Remote
• Container provides access to device
features
• HTML5, JS, CSS loaded at runtime
– https://c.na15.visual.force.com/apex/MobileInventory
- Can’t load page when offline (but can cache)
- Can’t deploy to AppStore (but can distribute within
enterprise)
+ In-house development skills more plentiful
+ App updates on every restart
✓Great for internal apps
24. Web Apps
• HTML5 provides access to some device
features
– Geolocation, camera (partial)…
• HTML5, JS, CSS loaded at runtime
– https://c.na15.visual.force.com/apex/MobileInventory
• Can share resources with hybrid apps
- Can’t load page when offline (but can cache)
+ App updates on every restart
+ Widest possible footprint – every smartphone!
✓Great for internal apps
25. But Don’t Think of a ‘Versus’ Approach to Mobile!
It can lead to a silo’d mobile app strategy
HTML5 Hybrid Nativevs vs
26. Think of a Mobile Platform
It opens the opportunity for re-use and sharing
HTML5 Hybrid Native+ +
Salesforce Platform
28. Mobile SDK: Accelerate App Development
API Wrappers
Interact with Salesforce REST APIs with
popular mobile platform languages
Secure Offline Storage
Store business data on a device with enterprise-
class encryption
Push Notifications
Dispatch real-time alerts directly to mobile
devices
Tools for building native, hybrid, and HTML5 apps on iOS and Android
OAuth2
Secure authentication and refresh token
management
App Container
Embed HTML5 apps inside a container to
access powerful native device functionality
http://developer.force.com/mobilesdk
Now we are going to give a quick intro into our platform itself.
Safe Harbor
Disruptive changes require fast and agile development – we are now seeing the business results of being in a Post-PC world, as Steve Jobs called it. Our users, your users, your employees, your potential customers – they are all becoming more mobile, more social – they are more engaged with each other, with business process and with corporate branding than ever before.
Why is mobile and social such a powerful combo?Engagement. Facebook, Twitter, Yelp – all have 4-5x more usage on their mobile apps than their web browsers.
We’ve built Apps that range from Field Service to Mobile Surveys to Clienteling.B2B and B2C ApplicationConnected Mobile Applications – Internet of Things etc.
Apps for customers:Make every app an opportunity to know your customer or partnerEngage more deeply by embedding the customer recordCreate loyalty by creating communitiesApps for Employees:Deliver business processes using standard templatesDrive field workforce productivityRe-use existing web development skillsApps for Consumers:Deliver engaging social and mobile consumer experiencesQuickly create and test new customer channels and applicationsChoose your programming language
Customer story: https://na1.salesforce.com/a4b300000004DvLAAUAXA is the largest insurance company in the world with over 100 million customers all around the world representing 57 countries. In a time of global financial crisis, they needed to think differently in order to maintain profitability. The CEO had a vision of being the best service delivering company for insurance markets and he wants to build "the Apple for service in insurance". In DF’12, AXA introduced us to Project iNov-an iPad app to improve agent productivity. Background of Project iNov:AXA uses number “5” to summarize the old world: When sales reps were visiting the client, it took them 5 minutes to start the laptop, 5 kilo to carry with laptop, forms and maybe even a printer and average 5 visits to finalize a deal.15 months ago, AXA decided to launch Project iNov and built a complete business solution on iPad, which is mobile, paperless and can be used even when disconnected to Internet.Goals:AXA wants to improve operational efficiency and ease network animation.Improve operational efficiency: AXA wanted less administrative tasks for sales reps, so they can have more meetings, more sales and more revenue. When the contract is signed at the end of the meeting, there would be no no homework and the sales reps can go to visit another client rather than spend 30 or 40 minutes to catch the data from the paper form they have complete before.Ease network animation: With Siebel, the managers don’t have the real time visibility of their team activities; with Salesforce, they can. How many opportunities are out, how many meetings the team are having next week. Now the managers easily see it and manage it. Solution:AXA App demo: http://www.youtube.com/watch?v=b-FBdSwMzo8 (Demo starts at 8 min and 18 min)Agents use their iPads to sell insurance in a fully digital sales process captured in a mobile app. This customer-facing sales tool allows agents to simulate various lifeinsurance package scenarios and calculate premiums. Information and orders input into the app will synch with AXA’s back office and a contract will be generated and sent to the customer. Over 200 agents are now using this application in the field with tremendous adoption.Security: AXA used AirWatch to get security around their app. It is already a solution AXA had out of the box so this is what they used to make the app available on the AXA store and also to remotely delete data in case of robbery or loss of an iPadResult:AXA uses number “1” to summarize the new world: 1 second to start the ipad, 1 pound to carry and 1 meeting to close the deal.Business results of the 6 month 100-user pilot300% increase in usage during customer meetingsLess work back at the office (about 20 minutes saved per new customer)74% see improvement on daily organization (time saving, real-time schedule, real-time access to info)90% positive feedback: “our customer data is available all the time and everywhere”AwardsAXA’s Group innovation award for “Distribution and Digital items”“Argus d’or” at the insurance annual “Golden Globe” of innovationWhy Salesforce?After a decade of Siebel, AXA needed something new, more agile, and they were also yearning for mobility for new sales rep. They launched the first version of the mobile app on Salesforce in less than 4 months. In the two years adventure with Salesforce, AXA have actually delivered more versions than what they have done in 10 years of Siebel.
Live Demo available on SFDC sales storehttps://www.salesforce.com/customers/stories/zimmer.jspZimmer improves business visibility and efficiency with Force.com platformChallengeLeading supplier of orthopedic devices, dental implants, and related surgical products needed real time, global business visibilityUsing Access, Ariba, Outlook, SAP, and numerous other systems to manage customer information resulted in disjointed, manual processes and siloed informationNeeded greater visibility into lead generation activities and events, and an easy way to track and monitor compliance with strict legal and regulatory guidelines SolutionChose salesforce.com and created a “Center of Excellence” team with representatives from all global constituencies to set strategy and guide implementationDeployed Unlimited Edition to approximately 700 sales, marketing, support, and legal employees across the U.S., Canada, Australia, Japan, and SwitzerlandTapped Salesforce.com Consulting, and Training and Support resources to maximize the deployment; Premium Support helps administrators get answers quicklySales CloudConsolidated customer information from multiple worldwide systems; Web-to-lead automatically creates new recordsConsolidated campaign management in the Sales Cloud for improved visibility and program measurement; installed ExactTarget from the AppExchange for integrated email marketing with real time tracking informationLeveraged Salesforce.com opportunity management functionality for deployment of global sales tracking programForce.comCustomized the system to maintain secure and separate views of surgeon information for sales and consulting groups; information is consolidated to ensure compliance with FDA regulationsConfigured workflows to ensure that approvals of physician-specific expenses from sales and consulting managers are monitored for complianceBuilt a custom application using Force.com sites for real time, integrated visibility of global event registrationsAdded custom objects to show market share and help reps determine the best strategies for increasing itIntegrated with SAP to add real-time and historical purchase informationProvided mobile access to let reps view and update records from the roadService CloudAdded the Service Cloud call center to help reps manage cases and quickly respond to distributor questions and issues ResultsIncreased lead volume and visibility through integrated marketing and sales systemsImproved email campaign effectiveness (achieving deliverability rates of 95 percent, with 35 percent open rates)Greater sales and marketing efficiencies through fast access to information and automated processesImproved business planning and decision-making capability by providing a single location for comprehensive, global business viewsImproved compliance through simplified processesTime and cost saving through retiring legacy systems and standardizing on one platform
Critical Systems. Keeping Greater Atlanta safe from fire with Force.com and an iPhone.Jim Boudreaux, IT Director: "Force.com reduced our fire alarm inspection process from weeks to hours. Now, with Force.com, reports are sometimes emailed to clients before the inspector has even left the building."Critical Systems offers fire alarm and testing services to help businesses comply with local and national fire codes. The company, which is based in Marietta, GA, had been running its business on a combination of older technologies: paper floor plans to locate equipment on site, Excel on a laptop to record inspection data, and CDs to transport repairs to headquarters. It wanted an easier solution and began looking for a mobile application that could display electronic floor plans and accept inspection results. Critical Systems' goal: to be able to generate reports for its clients in real time.Jim Boudreaux, IT director, considered building a solution from scratch using PHP and SQL, but chose Force.com instead for its flexibility, rapid development time, and cloud computing model. Force.com quickly delivered a solution. In less than 4 weeks a single developer created a custom inspections app for the iPhone and deployed to the field inspection team.The new app included crucial features. . Customized desktop and mobile interfaces track data on individual buildings, maintaining it in one place. Jpegs of building floor plans can be easily updated and expanded to include extinguishers, security systems, or other devices. Field inspectors can update information on their iPhones, and workflow rules automatically generate reports and email them to clients after an inspection is completed.Critical Systems estimates it developed its custom app 10 times faster on Force.com than it would have using an on-premise platform.The new app provided some major advantages. Only one inspector is needed per site because it is easy to locate fire alarm devices and record results on an iPhone, saving time and money. Managers have better oversight thanks to custom dashboards that show inspection results and completion rates in real time. In addition, capturing information in the cloud has improved data integrity and eliminated the risk that information will be lost in a computer crash.Force.com helped Critical Systems met its goal. "Force.com reduced our fire alarm inspection process from weeks to hours,” said Jim Boudreaux, IT director. “Now, with Force.com, reports are sometimes emailed to clients before the inspector has even left the building." BENEFITS Rapid development Improved oversight with custom dashboards Increased productivity; only one inspector is needed to complete a job Increased data integrityChallenge Fire alarm inspection and testing provider needed an easier way to manage, track and test the status of fire alarms and equipment in over 320 buildings each year Previously depended on paper floor plans to locate devices on site, Excel (on laptops) to record inspection data, and multiple inspectors to key results into spreadsheets (which were burned on CDs to transfer to headquarters) Wanted an applications that could work with electronic floor plans, be deployed via mobile devices including the iPhone, and provide an intuitive interface for inspectors to input results while onsite Needed a mobile solution to automatically send results to headquarters so reports could be generated in real time and provide operational visibility Solution Considered building a solution from scratch using PHP and SQL, but chose Force.com for its flexibility, rapid development times, and cloud computing model A single resource developed the custom inspections app using Force.com and deployed it to the field inspection team via iPhones in less than 4 weeks Customized the desktop and mobile interfaces to track data on individual buildings, and used Force.com code and Apex triggers to present updatable jpegs of building floor plans with fire alarm locations; status can be changed with just a click Added mobile access so field inspectors can view and update reports via their iPhonesAdded workflow rules to automatically generate reports and email them to clients after an inspection is completed Consolidated sales, installation, and service data on one system for more efficient service delivery Results Developed and deployed the Force.com-based solution 10 times faster than using an on premise platform Saved time and money because inspectors can quickly locate fire alarm devices on site and record results via their iPhones, and only one inspector is needed to complete a job Increased efficiency because electronic floor plans can be updated and reused annually and easily expanded to include extinguishers, security systems, or other devices; reports are automatically compiled and emailed to clients Improved oversight via custom dashboards that show inspection results and completion rates in real time; headquarters can also track an inspector’s progress within a building in real time Increased data integrity because information is automatically captured in the cloud; data is accessible throughout the company and the risk of loss while using local machines is eliminated
The Mobile SDK allows you to easily create iOS and Android applications that run on the Salesforce Platform.
Salesforce.com provides a host of Mobile SDK’s – Native, Hybrid, HTML5 – to help streamline your mobile app development efforts.These SDK’s are the fastest way to connect mobile apps on the extended Salesforce platform. In fact, they were designed so you can mobile-enable features from any of the major platforms that Salesforce offers.Mobile SDK’s can be found online at developer.force.com/mobile along with a handy developer workbook.