The document provides 5 reminders about social media marketing. It notes that businesses earn customer trust rather than acquire customers. While customers may like a brand's social media presence, true advocates are those who think about the brand daily. Social media is primarily about human connections rather than brand promotion. Competitors are those brands that stay best connected to audiences, rather than just traditional competitors. Finally, while brands can listen, participate and influence discussions, they can never fully control conversations on social media platforms.