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SXSW Interactive 2015
Recap
SXSW 2015:
Brands, Meerkat, Tech,
Trends, and Meerkat
David Berkowitz
CMO, MRY
@dberkowitz / @MRY
David.Berkowitz@mry.com
www.mry.com
What we’ll cover today
• Overview
• Brands
• Meerkat
• Tech
• Meerkat
• Observations from MRY’s team
• Further reading / contact info
Source: National Geographic
Overview
Correlation implies causation
Meerkating Busta Rhymes with Gen Z is IN!
Source: Digiday (much longer list there)
Not everyone’s there for marketing ideas and
tech innovation
Source: Beats by Dre on Twitter
Mazda, CBS, Capital One go for the tried and true
value-add: offering free rides
Source: SXSW. CBS, Capital One on Twitter
The real value of SXSW: “Collisions”
“This remains the best part of SXSW. The collision of ideas and
people make SXSW the closest thing to a “weekend of
enlightenment” we have in this new digital age. People from all
over the world, at all levels in their organizations, with all
backgrounds, are getting together to share their perspectives, and
are generally all accessible.”
- Ian Schafer, Deep Focus
Source: Ian Schafer on Medium
Brands
Brands come out of hibernation for SXSW
Source: Business Insider
not meerkats
SXSW: Where transmedia meets trans fats
“We are not where we need to
be when it comes to being seen
as a digitally innovative
company. Everyone expects two
guys in a garage to come up
with ideas. We want to be part
of that flow of ideas,”
McDonald’s senior vice
president of digital, Atif Rafiq
said.
Source: TechCrunch
Simpsons Kiwk-E-Mart truck serves 2.6 Squishees
per minute (>3,000 total)
Source: Eater
When in doubt, offer free donuts
Source: Esurance on Twitter
Taco Bill launches a pop-up shop made of
shipping containers
Source: Fast Company
Provide value: AT&T doubles cell capacity with ‘giant
eyeball’
Source: Fast Company
Mophie rescues the powerless with Saint Bernards
bearing batteries
Source: Mashable / Chris Taylor
Pedicabs are coming
Source: Business Insider
Visa bolsters commitment to Austin at its
Everywhere Lounge
“There’s something
that’s in the well
water of Austin that
makes it a very
kinetic environment,
physically and
culturally.”
-Visa Chief Brand and
Innovation Marketing
Officer Chris Curtin in
Forbes
Source: Forbes
Tinder bot preying on Austin dating scene actually a
bot promoting movie “Ex Machina”
Source: VentureBeat
3M gives SXSW’ers hands-on experience designing
bags, sterilizing phones, and posting notes
Source: 3M / Engadget / Jenny Stoltenow al on Twitter
What is GE smoking? With a 12-foot-tall smoker, it
optimized ‘cue and got brainwave scans of eaters
Source: Business Insider (left) / CraveOnline (right)
NASA’s SXSW universe included 11 sessions, a
meetup, an IMAX screening, and an exhibit
Source: NASA / Chris Gunn
Global showcase had Brazil doubling presence to 59
companies exhibiting, hosted Casa Brasil venue
Source: Variety / Gretel Perera on Twitter
Agencies (ahem) are among brands taking over SXSW
“SXSW… is about marketers marketing their marketing
efforts to other marketers… And of course, agencies have
their own branding to do. Take, for example, the agency
MRY’s house in downtown Austin, where rapper Nas
appeared Saturday night.”
-The Wall Street Journal: “Brands, Web Video Creators
Take over SXSW”
Source: The Wall Street Journal
Hootsuite combines two essential needs of SXSW:
beer and transportation
Source: Hootsuite on Twitter
Broken Windex theory: brand touts “break the
internet” meme but won’t allow use of word “gluteus”
Source: @dberkowitz
Tech
Meerkat is everywhere – including MRY Manor
(it didn’t launch at SXSW but did capture all the buzz)
Source: TechCrunch/ Anthony Quintano
Long-term success for Meerkat questionable, but it’s a
feat that a tiny, new startup dominated SXSW
“I don’t really care about being a
hit at South by Southwest. What
was important for us coming
here was to acknowledge the
fact that we came from nothing
just two weeks ago.”
-Meerkat founder Ben Rubin in
The New York Times
Source: New York Times / Ben Rubin
Beacons, often invisible, power SXSW meetups
Source: Ad Age
Mobile shifts to integration focus
“Mobile marketing professionals on a panel discussing
meaningful mobile experiences pleaded to remove
‘mobile’ from their titles, saying it’s about integrated
marketing, of which mobile is a critical piece. Mobile
can’t be thought of separately anymore, and
brands must bring mobile, digital, traditional
branding teams together to solve problems.”
- Wunderman’s Alyse Craun, “Know for Sure”
Source: Alyse Craun, Wunderman
Messaging app YikYak downplays cyberbullying usage;
founder notes “Kids are kind of stupid”
Source: TechCrunch
Mint.com founder Aaron Patzer showed off his new
company, Fountain, sourcing experts for a small fee
Source: Fountain
Transhumanist Martine Rothblatt envisions future of
human immortality thanks to “mind clones”
“Transhumanism is a movement with the
eventual goal extending human life past natural
death through the use of technology. In
Rothblatt’s case, her belief that we are close to
cyber consciousness is represented
by ’BINA48,’ the robot, cyber conscious version
of her real-life wife, Bina Rothblatt. BINA48, is
the first step in creating an artificial intelligent
’mind clone,’ expressing a real person’s
mannerisms, personality, recollections, feelings,
beliefs, attitudes and values. Rothblatt believes
that BINA48 will likely reach full cyber
consciousness in the future.”
– SXSW.com
Source: SXSW.com / LifeNaut on YouTube
Biggest protests at SXSW? Boycotting robots
“What did they have against
robots you might ask? Well,
they are (apparently, seriously)
concerned that robots could
one day surpass human
intelligence and they were
genuinely anxious about this.”
- TechCrunch
Source: TechCrunch
VR is bigger than Oculus: Google Cardboard +
Beyond Sports features soccer match simulations
Source: USA Today
Did we mention Meerkat yet? Just in case… Meerkat!
Source: Meerkat
Does it count as a wearable if you’re terrified to wear it?
Source: USA Today
‘Launching Next Week’ is the new ‘Launching at SXSW’
“Better to wait, according to Chris Heuer,
CEO of Alynd, who believes ‘launching after
SXSW is the new launching at SXSW.’ Why
compete with the social crowds when you
can use the week of SXSW to build buzz
and then follow up after with a full fledged
launch designed to work for your audience?
He believes in the benefits of this cadence
so strongly that he’s created a platform to
support it: launchingnextweek.com. A
simple mailing list that will keep all early
adopters in the loop about what’s, well,
launching next week.”
- Sprinklr
Source: Sprinklr
SXSW institutes “drone-free zone”
Fly a drone, risk arrest:
“SXSW has a strict no
drones policy due to the
safety risks drones
present to the public, and
pursuant to City of Austin
Ordinance, Chapter 13-
1. ”
- SXSW
Source: SXSW
Startup pitch contests trot out wearables
“There were around 80 Shark Tank-styled startup contests this year, and
they produced a long parade of wearables pitches.”
-Adweek
Source: Adweek
Wearables to merge with fashion
“The next hot wearable might be the one
no one knows you’re wearing. Experts
predict a wave of smart fabrics and e-
textiles that do what FitBits and Apple
Watches now...
“…I see technology and fashion
becoming one,’ says Billie Whitehouse,
co-founder of Wearable Experiments, a
company integrating fashion and
technology. ‘We're heading in the
direction where everything becomes
invisible.’”
- Entrepreneur
Source: Entrepreneur
“The Internet of Things Is Becoming an Actual Thing”
- Adweek
Source: Adweek
The happiness scorecard for SXSW Music vs Interactive
Observations
collected from the MRY team attending SXSW
Kate Bryan, Marketing
People were really into staying
healthy. There were a lot of brands
on the ground that were sponsoring
workout classes or promoting health
and wellness in some way –
Reebok, Equinox, etc. I heard a lot
of people taking it easier on the
eating/drinking to make it to a class
the next day.
Source: Adrian Grenier on Twitter
Michelle Excell, Project Management (MRY West)
Wanelo founder Deena Varshavskaya
[pictured at right] revealed she never
finished college, but then went on to say
she wished she’d left much earlier. When
questioned about this, she explained that
she thought there were two types of
people, those who strove to make others
happy – teachers, bosses – and those
who strove to make themselves happy.
She exclusively hires the latter.”
Source: LinkedIn
Karen Flanagan, Client Service
I kept noticing Millennials’ and
technology's impact on literally
everything – the music we listen to,
how we listen to it or find out about it,
human interactions, live events of
every sort, and the reality that it's the
experience and sharing of said
experience that matters most. It’s
living for the share. As [MRY CEO]
Matt Britton says, DIFTI – “Did It For
The Instagram.” Absolutely perfect.
Source: Youthnation on Facebook
Carrie Cervati, Talent Acquisition
It was interesting to hear at a panel I
attended that freelancing is going to take
over the creative world. Creatives are
going to rely less on full-time jobs and more
on freelance, based on the fact that they
can make a lot more money , build their
portfolios with different brands and have the
opportunity to work on a multitude of clients
and not get bored on one specific brand for
an extended period of time.
Source: TechZulu on Twitter
Andrew Udin, Legal
This year, more so than others, saw a
melding of all three components of
SXSW (music, film, and interactive) during
the SXSWi portion. There were large
music acts and high(ish) profile films being
featured, all before the music and film
portions of the festival even started.
Source: MRY on Twitter, featuring Busta Rhymes
Nick Gauchat, Product
The ability to develop apps and other
technologies quickly has changed the
perception of prototyping and creative
technology labs. Developers and
marketers are interested in building
things and getting them into market
right away rather than creating a
proof of concept. There is less of a
gap between proving something can
be done and actually doing it and that
has now become the standard.
Source: Jive Software on Twitter, featuring Cosmopolitan Style Lab
Eli Pakier, Strategy
Given the expanse of the web, there is
literally an answer for everything, but
there is a problem: we don’t always
know the right question to ask.
Search is great when we have an
answer in mind. But what about when
you don’t know what you’re looking
for? How can we better anticipate
what we don’t even know to ask for?
Source: Sarah M. Vasquez on Twitter, featuring El Arroyo
Steven Cuartas Cano, Client Service
With new wearable technology and apps
coming out, we’re actually able to add more
details to the stories behind the photos we
capture. For instance, you go on a hike while
wearing a Suntoo Watch to capture how
many steps you took on the way to that
photo you took at the top of the mountain.
Using the Suunto Movie, they create a 3D
Mapped video of your hike using the photos
you took on the trail. Combined with the
Narrative Clip, you can capture moments
leading up the hike without even having to
think to take the photo.
Wrapping up
SXSW coverage highlights
• Ad Age / Unmetric: Watch Top Brands and Agencies Live-Tweet #SXSW
• Adweek: 10 Intriguing Things That Helped SXSW Rock Again
• AP: Trending at SXSW: Mind Cloning, Off-the-Grid Messaging
• Business Insider: The Best Things Tech Companies Did to Get Attention at the World’s Wildest Tech Conference,
SXSW
• Digiday: What’s in and Whats’ out for SXSW
• Fortune: What You Missed at SXSW This Year
• Sprinklr: The 6 Hottest Trends and Insights from SXSWi 2015
• SXSW: Interactive Innovation Award winners
• TechCrunch: At SXSW, Meerkat Beats McDonald’s at Cutting through the Noise
• USA Today: Coolest Tech at SXSW (gallery)
• International Business Times: SXSW 2015: TV Networks Spend Big in Austin to Attract ‘Influencers’
So long, and thanks for all the meerkat
David Berkowitz, CMO, MRY
@dberkowitz / @MRY
David.Berkowitz@mry.com
www.mry.com
www.marketersstudio.com
Meerkat: Meerkatmry / Meerkatdberkowitz

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MRY's SXSW 2015 Recap: Brands, Tech, Meerkat, Trends, and Meerkat

  • 1. SXSW Interactive 2015 Recap SXSW 2015: Brands, Meerkat, Tech, Trends, and Meerkat David Berkowitz CMO, MRY @dberkowitz / @MRY David.Berkowitz@mry.com www.mry.com
  • 2. What we’ll cover today • Overview • Brands • Meerkat • Tech • Meerkat • Observations from MRY’s team • Further reading / contact info Source: National Geographic
  • 5. Meerkating Busta Rhymes with Gen Z is IN! Source: Digiday (much longer list there)
  • 6. Not everyone’s there for marketing ideas and tech innovation Source: Beats by Dre on Twitter
  • 7. Mazda, CBS, Capital One go for the tried and true value-add: offering free rides Source: SXSW. CBS, Capital One on Twitter
  • 8. The real value of SXSW: “Collisions” “This remains the best part of SXSW. The collision of ideas and people make SXSW the closest thing to a “weekend of enlightenment” we have in this new digital age. People from all over the world, at all levels in their organizations, with all backgrounds, are getting together to share their perspectives, and are generally all accessible.” - Ian Schafer, Deep Focus Source: Ian Schafer on Medium
  • 10. Brands come out of hibernation for SXSW Source: Business Insider not meerkats
  • 11. SXSW: Where transmedia meets trans fats “We are not where we need to be when it comes to being seen as a digitally innovative company. Everyone expects two guys in a garage to come up with ideas. We want to be part of that flow of ideas,” McDonald’s senior vice president of digital, Atif Rafiq said. Source: TechCrunch
  • 12. Simpsons Kiwk-E-Mart truck serves 2.6 Squishees per minute (>3,000 total) Source: Eater
  • 13. When in doubt, offer free donuts Source: Esurance on Twitter
  • 14. Taco Bill launches a pop-up shop made of shipping containers Source: Fast Company
  • 15. Provide value: AT&T doubles cell capacity with ‘giant eyeball’ Source: Fast Company
  • 16. Mophie rescues the powerless with Saint Bernards bearing batteries Source: Mashable / Chris Taylor
  • 17. Pedicabs are coming Source: Business Insider
  • 18. Visa bolsters commitment to Austin at its Everywhere Lounge “There’s something that’s in the well water of Austin that makes it a very kinetic environment, physically and culturally.” -Visa Chief Brand and Innovation Marketing Officer Chris Curtin in Forbes Source: Forbes
  • 19. Tinder bot preying on Austin dating scene actually a bot promoting movie “Ex Machina” Source: VentureBeat
  • 20. 3M gives SXSW’ers hands-on experience designing bags, sterilizing phones, and posting notes Source: 3M / Engadget / Jenny Stoltenow al on Twitter
  • 21. What is GE smoking? With a 12-foot-tall smoker, it optimized ‘cue and got brainwave scans of eaters Source: Business Insider (left) / CraveOnline (right)
  • 22. NASA’s SXSW universe included 11 sessions, a meetup, an IMAX screening, and an exhibit Source: NASA / Chris Gunn
  • 23. Global showcase had Brazil doubling presence to 59 companies exhibiting, hosted Casa Brasil venue Source: Variety / Gretel Perera on Twitter
  • 24. Agencies (ahem) are among brands taking over SXSW “SXSW… is about marketers marketing their marketing efforts to other marketers… And of course, agencies have their own branding to do. Take, for example, the agency MRY’s house in downtown Austin, where rapper Nas appeared Saturday night.” -The Wall Street Journal: “Brands, Web Video Creators Take over SXSW” Source: The Wall Street Journal
  • 25. Hootsuite combines two essential needs of SXSW: beer and transportation Source: Hootsuite on Twitter
  • 26. Broken Windex theory: brand touts “break the internet” meme but won’t allow use of word “gluteus” Source: @dberkowitz
  • 27. Tech
  • 28. Meerkat is everywhere – including MRY Manor (it didn’t launch at SXSW but did capture all the buzz) Source: TechCrunch/ Anthony Quintano
  • 29. Long-term success for Meerkat questionable, but it’s a feat that a tiny, new startup dominated SXSW “I don’t really care about being a hit at South by Southwest. What was important for us coming here was to acknowledge the fact that we came from nothing just two weeks ago.” -Meerkat founder Ben Rubin in The New York Times Source: New York Times / Ben Rubin
  • 30. Beacons, often invisible, power SXSW meetups Source: Ad Age
  • 31. Mobile shifts to integration focus “Mobile marketing professionals on a panel discussing meaningful mobile experiences pleaded to remove ‘mobile’ from their titles, saying it’s about integrated marketing, of which mobile is a critical piece. Mobile can’t be thought of separately anymore, and brands must bring mobile, digital, traditional branding teams together to solve problems.” - Wunderman’s Alyse Craun, “Know for Sure” Source: Alyse Craun, Wunderman
  • 32. Messaging app YikYak downplays cyberbullying usage; founder notes “Kids are kind of stupid” Source: TechCrunch
  • 33. Mint.com founder Aaron Patzer showed off his new company, Fountain, sourcing experts for a small fee Source: Fountain
  • 34. Transhumanist Martine Rothblatt envisions future of human immortality thanks to “mind clones” “Transhumanism is a movement with the eventual goal extending human life past natural death through the use of technology. In Rothblatt’s case, her belief that we are close to cyber consciousness is represented by ’BINA48,’ the robot, cyber conscious version of her real-life wife, Bina Rothblatt. BINA48, is the first step in creating an artificial intelligent ’mind clone,’ expressing a real person’s mannerisms, personality, recollections, feelings, beliefs, attitudes and values. Rothblatt believes that BINA48 will likely reach full cyber consciousness in the future.” – SXSW.com Source: SXSW.com / LifeNaut on YouTube
  • 35. Biggest protests at SXSW? Boycotting robots “What did they have against robots you might ask? Well, they are (apparently, seriously) concerned that robots could one day surpass human intelligence and they were genuinely anxious about this.” - TechCrunch Source: TechCrunch
  • 36. VR is bigger than Oculus: Google Cardboard + Beyond Sports features soccer match simulations Source: USA Today
  • 37. Did we mention Meerkat yet? Just in case… Meerkat! Source: Meerkat
  • 38. Does it count as a wearable if you’re terrified to wear it? Source: USA Today
  • 39. ‘Launching Next Week’ is the new ‘Launching at SXSW’ “Better to wait, according to Chris Heuer, CEO of Alynd, who believes ‘launching after SXSW is the new launching at SXSW.’ Why compete with the social crowds when you can use the week of SXSW to build buzz and then follow up after with a full fledged launch designed to work for your audience? He believes in the benefits of this cadence so strongly that he’s created a platform to support it: launchingnextweek.com. A simple mailing list that will keep all early adopters in the loop about what’s, well, launching next week.” - Sprinklr Source: Sprinklr
  • 40. SXSW institutes “drone-free zone” Fly a drone, risk arrest: “SXSW has a strict no drones policy due to the safety risks drones present to the public, and pursuant to City of Austin Ordinance, Chapter 13- 1. ” - SXSW Source: SXSW
  • 41. Startup pitch contests trot out wearables “There were around 80 Shark Tank-styled startup contests this year, and they produced a long parade of wearables pitches.” -Adweek Source: Adweek
  • 42. Wearables to merge with fashion “The next hot wearable might be the one no one knows you’re wearing. Experts predict a wave of smart fabrics and e- textiles that do what FitBits and Apple Watches now... “…I see technology and fashion becoming one,’ says Billie Whitehouse, co-founder of Wearable Experiments, a company integrating fashion and technology. ‘We're heading in the direction where everything becomes invisible.’” - Entrepreneur Source: Entrepreneur
  • 43. “The Internet of Things Is Becoming an Actual Thing” - Adweek Source: Adweek
  • 44. The happiness scorecard for SXSW Music vs Interactive
  • 45. Observations collected from the MRY team attending SXSW
  • 46. Kate Bryan, Marketing People were really into staying healthy. There were a lot of brands on the ground that were sponsoring workout classes or promoting health and wellness in some way – Reebok, Equinox, etc. I heard a lot of people taking it easier on the eating/drinking to make it to a class the next day. Source: Adrian Grenier on Twitter
  • 47. Michelle Excell, Project Management (MRY West) Wanelo founder Deena Varshavskaya [pictured at right] revealed she never finished college, but then went on to say she wished she’d left much earlier. When questioned about this, she explained that she thought there were two types of people, those who strove to make others happy – teachers, bosses – and those who strove to make themselves happy. She exclusively hires the latter.” Source: LinkedIn
  • 48. Karen Flanagan, Client Service I kept noticing Millennials’ and technology's impact on literally everything – the music we listen to, how we listen to it or find out about it, human interactions, live events of every sort, and the reality that it's the experience and sharing of said experience that matters most. It’s living for the share. As [MRY CEO] Matt Britton says, DIFTI – “Did It For The Instagram.” Absolutely perfect. Source: Youthnation on Facebook
  • 49. Carrie Cervati, Talent Acquisition It was interesting to hear at a panel I attended that freelancing is going to take over the creative world. Creatives are going to rely less on full-time jobs and more on freelance, based on the fact that they can make a lot more money , build their portfolios with different brands and have the opportunity to work on a multitude of clients and not get bored on one specific brand for an extended period of time. Source: TechZulu on Twitter
  • 50. Andrew Udin, Legal This year, more so than others, saw a melding of all three components of SXSW (music, film, and interactive) during the SXSWi portion. There were large music acts and high(ish) profile films being featured, all before the music and film portions of the festival even started. Source: MRY on Twitter, featuring Busta Rhymes
  • 51. Nick Gauchat, Product The ability to develop apps and other technologies quickly has changed the perception of prototyping and creative technology labs. Developers and marketers are interested in building things and getting them into market right away rather than creating a proof of concept. There is less of a gap between proving something can be done and actually doing it and that has now become the standard. Source: Jive Software on Twitter, featuring Cosmopolitan Style Lab
  • 52. Eli Pakier, Strategy Given the expanse of the web, there is literally an answer for everything, but there is a problem: we don’t always know the right question to ask. Search is great when we have an answer in mind. But what about when you don’t know what you’re looking for? How can we better anticipate what we don’t even know to ask for? Source: Sarah M. Vasquez on Twitter, featuring El Arroyo
  • 53. Steven Cuartas Cano, Client Service With new wearable technology and apps coming out, we’re actually able to add more details to the stories behind the photos we capture. For instance, you go on a hike while wearing a Suntoo Watch to capture how many steps you took on the way to that photo you took at the top of the mountain. Using the Suunto Movie, they create a 3D Mapped video of your hike using the photos you took on the trail. Combined with the Narrative Clip, you can capture moments leading up the hike without even having to think to take the photo.
  • 55. SXSW coverage highlights • Ad Age / Unmetric: Watch Top Brands and Agencies Live-Tweet #SXSW • Adweek: 10 Intriguing Things That Helped SXSW Rock Again • AP: Trending at SXSW: Mind Cloning, Off-the-Grid Messaging • Business Insider: The Best Things Tech Companies Did to Get Attention at the World’s Wildest Tech Conference, SXSW • Digiday: What’s in and Whats’ out for SXSW • Fortune: What You Missed at SXSW This Year • Sprinklr: The 6 Hottest Trends and Insights from SXSWi 2015 • SXSW: Interactive Innovation Award winners • TechCrunch: At SXSW, Meerkat Beats McDonald’s at Cutting through the Noise • USA Today: Coolest Tech at SXSW (gallery) • International Business Times: SXSW 2015: TV Networks Spend Big in Austin to Attract ‘Influencers’
  • 56. So long, and thanks for all the meerkat David Berkowitz, CMO, MRY @dberkowitz / @MRY David.Berkowitz@mry.com www.mry.com www.marketersstudio.com Meerkat: Meerkatmry / Meerkatdberkowitz

Notes de l'éditeur

  1. Image source: Layne Harris https://twitter.com/hellroy
  2. Sessions attended vs breakfast tacos eaten
  3. http://digiday.com/agencies/sxsw2015es-the-definitive-digiday-guide-to-whats-in-and-whats-out-at-sxsw-this-year/
  4. https://twitter.com/beatsbydre/status/577938147855613952 “I’m out in #SXSW for one reason only, that's to light these clubs up.” -@funkflex #BeatsSXSW
  5. https://twitter.com/CBS/status/577576821325062147 https://twitter.com/sxsw/status/577917415922774017 Want a free ride at #SXSW? Here are details on how you can catch the #MazdaExpress! @MazdaUSA http://sxsw.is/1EeYJpO  https://twitter.com/CapitalOne/status/576457720536154113See one of these @ #SXSW? Hop in & you could score a free ride thanks to @CapitalOne! #BankOnUX
  6. https://medium.com/verses-from-the-abstract/self-by-self-west-47d6bae2fc72
  7. http://www.businessinsider.com/crazy-things-companies-did-to-get-attention-at-sxsw-2015-3#a-book-finding-app-called-squirl-had-these-big-guys-stationed-around-the-main-drag-3
  8. http://techcrunch.com/2015/03/18/money-cant-buy-everything/#neH4LG:baUl Use some kind of pun: McDonald’s Hamburgles SXSW ‘Where transmedia meets trans fat’ ‘McSelloutization of SXSW Complete!’ ‘4 McNuggets of Info about what brands should learn from McD’s’
  9. http://austin.eater.com/2015/3/5/8155917/simpsons-kwik-e-mart-truck-will-sling-squishees-at-sxsw http://www.eater.com/2015/3/16/8226935/simpsons-kwik-e-mart-truck-squishees-sxsw-austin
  10. https://twitter.com/esurance/status/578301819102707712 Esurance
  11. http://www.fastcodesign.com/3043731/taco-bell-builds-its-first-shipping-container-store
  12. http://www.fastcocreate.com/3043818/sxsw/att-brought-a-giant-eyeball-to-sxsw-to-double-cell-capacity
  13. https://instagram.com/futurechris/ http://mashable.com/2015/03/13/st-bernard-mophie-sxsw/
  14. Game of Thrones HBO pedicabs http://www.businessinsider.com/crazy-things-companies-did-to-get-attention-at-sxsw-2015-3#bonus-hbo-promoted-game-of-thrones-by-letting-people-ride-around-in-this-show-themed-pedicab-15
  15. http://www.forbes.com/sites/johnellett/2015/03/13/why-visa-is-everywhere-you-want-to-be-including-sxsw/
  16. http://venturebeat.com/2015/03/15/tinder-users-at-sxsw-are-falling-in-love-with-an-a-i/
  17. https://twitter.com/3MSafetyUS/status/576795672722067456 https://twitter.com/engadget/status/578320012978597888 https://twitter.com/JenStoltenow/status/576842996513013760
  18. http://www.engadget.com/2015/03/16/ge-at-sxsw-tracking-brainwaves-during-bbq-tastings-and-using-a/ http://www.craveonline.com/lifestyle/articles/836067-sxsw-ge-bbq-research-center-brings-free-bbq-the-worlds-smartest-super-smoker-to-Austin http://www.businessinsider.com/crazy-things-companies-did-to-get-attention-at-sxsw-2015-3#ge-made-bbq-high-tech-by-measuring-peoples-brainwaves-while-they-sampled-brisket-and-other-foods-12
  19. http://www.nasa.gov/sxsw/#.VQr9CI7F81I https://www.flickr.com/photos/nasawebbtelescope/8542011795/
  20. http://variety.com/2015/digital/news/brazil-preps-for-mass-sxsw-attendance-1201449605/ https://twitter.com/gretelperera/status/576887969476268033
  21. http://blogs.wsj.com/cmo/2015/03/16/brands-web-video-creators-take-over-sxsw/?mod=djemCMOTodaysponsored
  22. http://seen.co/event/sxsw-interactive-2015-austin-texas-2015-6624/search/hootsuite https://twitter.com/hootcommunity/status/576405186320703488
  23. https://twitter.com/anthonyquintano
  24. http://bits.blogs.nytimes.com/2015/03/14/meerkat-basks-in-south-by-southwest-glow-despite-a-twitter-snag/?nl=todaysheadlines&emc=edit_th_20150316 https://twitter.com/benrbn
  25. http://adage.com/article/special-report-sxsw/south-southwest-beacons/297584/?utm_source=agency_email&utm_medium=newsletter&utm_campaign=adage&ttl=1426879751
  26. https://www.fountain.com
  27. http://en.yibada.com/articles/20135/20150317/transhumanist-sxsw-2015-keynote-speaker-martine-rothblatt-live-forever-immortality.htm http://sxsw.com/interactive/news/2015/recap-martine-rothblatts-keynote-sun-march-15 https://www.youtube.com/watch?v=XaDB4HmV8yk
  28. http://techcrunch.com/2015/03/14/anti-robot-protest-held-at-sxsw/?ncid=tcdaily
  29. http://www.usatoday.com/media/cinematic/gallery/24853797/coolest-tech-at-sxsw/ A woman tries a Beyond Sports virtual reality simulation from Real Soccer Matches using Google cardboard and cellphone and Beyond Sports technology.  Jack Gruber, USA TODAY Last SlideNext Slide
  30. http://meerkat-web-2111301725.us-east-1.elb.amazonaws.com/sxsw/lineup
  31. http://www.usatoday.com/media/cinematic/gallery/24853797/coolest-tech-at-sxsw/ A woman tries a Beyond Sports virtual reality simulation from Real Soccer Matches using Google cardboard and cellphone and Beyond Sports technology.  Jack Gruber, USA TODAY Last SlideNext Slide
  32. http://launchingnextweek.com/ https://www.sprinklr.com/social-scale-blog/hottest-trends-insights-sxsw-2015/
  33. http://time.com/3743672/sxsw-drones/ http://sxsw.com/news/2015/use-drones-sxsw http://www.adweek.com/news/technology/sxsw-imposes-no-drone-policy-11th-hour-163427?utm_source=sailthru&utm_medium=email&utm_term=AWK_AdBrand&utm_campaign=Adweek_Newsletter_2015151215
  34. http://www.adweek.com/news-gallery/technology/10-intriguing-things-helped-sxsw-rock-again-163548 Image source: SXSW
  35. http://www.adweek.com/news-gallery/technology/10-intriguing-things-helped-sxsw-rock-again-163548
  36. https://twitter.com/adriangrenier/status/576481365945774080
  37. https://www.linkedin.com/in/deena
  38. https://www.facebook.com/youthnation/
  39. https://twitter.com/techzulu/status/442718835976577024
  40. https://twitter.com/MRY/status/576617943611535361
  41. https://twitter.com/JiveSoftware/status/576800665336307712 Cosmopolitan Style Lab
  42. http://hosted.ap.org/dynamic/stories/U/US_HIGHLIGHTS_FROM_SXSW?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT