How social media can help to increase your web traffic

1. How Social Media can help to increase your web traffic?

2. Why is Social Media Important?
 Access a huge audience
 Rapidly exchange information
 Utilize varied types of content
 Raise awareness
 Drive traffic to your organization’s website
 Control your organization’s reputation

3. Social Media Statistics
 67% of internet users are on some form of social media
 1.11 billion Facebook users
 500 million Twitter users
 Average user spends 8 hours per month on Facebook
 2.5 billion Facebook content shares per day.
 400 million Tweets per day

4. Having an Account is not Enough!
 Post regularly
 Post Interesting and Quality Content
 Include Your Website on All Your Social Networks
 Use (#) hashtag and tagging people
 Check others’ updates
 Incorporate social media into communications strategy (or create a communications strategy)
 Social Media Monitoring and Engagement
 Social Media Advertising
 Facebook contest, Twitter Chats and Google Hangouts