In the last 10 years, we have seen how platforms and marketplaces companies have grown exponentially. Banking won’t be any different. The financial company that nails how to provide a top-class customer experience, access to multiple products and services and removes all the pain points of the customers will win.

1. Marketplaces and platforms:
The future of banking
David Jiménez Maireles
@davidjmaireles
davidjimenezmaireles

2. Traditional
banking
is disappearing

3. Branches: from assets to fixed costs
10.000
~20.000
branches
closed in Spain
since 2008
Source: Bank of Spain

4. Smartphones
have changed
EVERYTHING

5. FinTech
1
Platformication forces

6. Unbundling banks
Fuente: CB Insights, 2016

7. 1.400
new challenger banks, payment providers and
fintechs in Europe since 2005
Source: Accenture Research, FCA and CB insights

8. 39 FinTech Unicorns Valued
at $147.37 B
Source: Tech Startups

9. Challenger banks are creating their own
marketplaces
Source: CB Insights

11. FinTech PSD2
21
Platformication forces

12. PSD2

13. AISPs / PISPs
will change the
competite
landscape
Today Future

14. Banks without banking licenses
Fuente: AT Kearny

15. IT sector transformation: from vertical to horizontal
Fuente: Adapted from Groove, 1996

16. Is de-regulation the Trojan horse
for the banks?
Source: zeb Research, Bundesfinanministerium, Statista

17. Breaking the supply
chain in banking
Distribution
Product
creation
Bank A
Distribution
Product
creation
Bank B

18. Create or distribute?
Or both?
Fuente: Adapted from Groove, 1996
Producer Platform
Integrator Distributor
Product creation
Distribution
DistribruteyourselfDistribrutionby3rdparties
Own product creation Product creation by 3rd parties
Source: EBA

19. A tsunami is about to hit
banking… very hard

20. Fuente: WSJ Dan Schulman on Shifting From Financial Inclusion to Financial Health; 17 enero de 2018
The Lord of the Fees

21. 15€3€ 11€
Value is what you get not what you pay

22. Fuente: Adapted from Groove, 1996
Can you imagine a single-brand supermarket?
Why banks are?

23. FinTech PSD2 CX
2 31
Platformication forces

24. Fixing the customer
experience in banking

25. Customer Experience Principles
Trust
Control Security Speed

26. Fuente: BCG, 2017
From information overload… to data depency

27. Contextual data
Fuente: Redesigining Financial Services and Element AI
x8
x9.000
Digital size of client data:

28. Personalized
experiences

29. 60 - 90”

30. Evolution of companies vision:
1. Product-centric
2. Customer-centric
3. Relationship-centric

31. Ecosystem: $60 billones at risk
Fuente: McKinsey, 2017

32. 7 steps to “create” a platform
Fuente: Bain & Company

33. AliPay app
“Lifestyle platform”

34. It's not about being available, it's about being relevant

35. The future about banking is about creating a
marketplace that is…
Build a
COMMUNITY of
fans
Become an
ALTERNATIVE to
traditional players
REDESIGN
products and
services
Example: Monzo Example: Raisin (term deposits) Example: Simple (Safe-to-
spend) and geolocalization
of transactions

36. @davidjmaireles
davidjimenezmaireles
¡Muchas gracias!