Description for the talk I gave:
You’ve got a Facebook page, a Twitter account and a blog on your website. Great, but what are these emerging communication channels really doing for your organization? Are they enabling you to increase your email list size, recruit volunteers or acquire new donors? How are you measuring the value of your social media activity. Taking lessons from web-centric campaigns like Save the Great Bear, TckTckTck and TheBigWild.org, this session will provide practical solutions to the thorny problem of measuring results on the social web.
20. What are the
indicators?
• Donations - online donations
• Service delivery - online questions and
request
• Outreach - conversion rates
• Volunteer roster - online requests
• Public profile - online mentions or
incoming links
• Board members - online inquiries
21. Donations
Dollars raised or number of donors
through social media channels
Track through analytics and donation tools
22. Volunteer inquiries
Number of inquiries per month through social
media channels and/or ‘conversion rate’
Manually count the number of requests to
volunteer
23. Outreach
Petition signatures that
originate in social media channels
Track through analytics