A sample marketing action plan - http://www.daryabushmakin.com/

1. Comple One Yrly
Activity Action Plan Wk Hrs Wk $ Mo Hrs Mo $ Yrly $ Goals
ted Time Hrs
Competitor Research: 0 2 0 0 0 0 0
Variety of tools such as PR Web,
PR SEO 1 0 0 0 0 0 0
Pitch Engine, etc.
Copy TBD 0 0 0 0 0 0
Grab and analyze screenshots of
TBD 0 0 0 0 0 0
various sensors pages
Increase unique visitors,
Website Keywords Analysis TBD 0 0 0 0 0 0 1st page on top 3 keyword
phrases
Implementing Google Analytics TBD 0 0 0 0 0 0
Mobile Website TBD 0 0 0 0 0 0
Design TBD 0 0 0 0 0 0
Lead generation – (i.e. Data.com
- http://www.data.com/editions-
TBD 0 0 0 0 0 0
Lead Generation pricing/index.jsp - 300 contacts
a month / $125)
2 e-mails per quarter TBD 0 0 0 0 0 0
Editorial TBD 0 0 0 0 0 0
Calendars / Lists Organizations TBD 0 0 0 0 0 0
Tradeshows TBD 0 0 0 0 0 0
Other Collateral Redesign brochure TBD 0 0 0 0 0 0
Analyze effectiveness and
Paid Search TBD 0 0 0 0 0 0
develop metrics
Categorize by industry segment TBD 0 0 0 0 0 0 Increase data center trade
PR and Trade Coverage list by xx%, editorial / new
Create master editorial list for
TBD 0 0 0 0 0 0 product placement
relevant trade journals
YouTube Videos (TBD) TBD 0 0 0 0 0 0
Blog Weekly, monthly (TBD) TBD 0 0 0 0 0 0

2. Create a Twitter, Facebook
Company page and Hootsuite
accounts, design for the Twitter 1 0 0 0 0 1 20
background, upload images on
FB
Facebook Fan Page /
Follow 2,000 industry Increase tweets, re-tweets,
Twitter / Hootsuite
professionals / similar accounts and good followers
Account 0 1 20 4.286 85.71 51.43 1029
to grow the numbers (search,
hashtags)
Status updates, more articles
about what is happening in the 0 1 20 4.286 85.71 51.43 1029
industry
Research groups that would
1 0 0 0 0 0 0
relate to data centers
LinkedIn Post announcements to various
0 0 0 0 0 0 0
groups
Create a company profile 0.25 0 0 0 0 0 0
SUM 0 0 0 0 0