Workshop presentation given at IIR - Next Generation Services Providers Conference in Munich in June 2014. Examines WebRTC opportunities & trends for telcos and service providers, including relevance of IMS integration and key use-cases

1. WebRTC: Who’s using it & why is it important?
Dean Bubley, Disruptive Analysis
NGSP, Munich, June 10th 2014
dean.bubley@disruptive-analysis.com @disruptivedean

2. About Disruptive Analysis & Dean Bubley
 London-based tech analyst house & strategic consulting firm
 Advisor to telcos, vendors, regulators & investors
 Internal workshops & brainstorms
 Clients include many top telcos, vendors, webcos & startups
 Covering VoIP for 15 years & WebRTC for 3 years
 Speaker at 30+ events per year in Europe, US & Asia-Pacific
 Regular strategy & market reports & blogs on WebRTC
 New report on “Non-Neutral Broadband Models” due soon
Twitter @disruptivedean Blog: disruptivewireless.blogspot.com
Copyright Disruptive Analysis Ltd 2014June 2014

3. What is WebRTC & why is it important?
WebRTC is a way to “democratise” the use of voice & video
communications beyond traditional phone calls.
It enables developers to embed “real time” communications directly
into websites & apps in innovative ways.
This significance of this is huge & underestimated.
It will likely drive many new SPs, web companies & businesses
towards use of network media processing
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4. Remember these?
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Creating & distributing standalone applications is hard & limiting

5. The vision: voice & video comms everywhere
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…but Flash & other mechanisms
clunky/poor quality

6. Service
e.g. SMS, Telephony
Product
e.g. Viber, Uberconference
Feature
e.g. In-game chat
Function
Voice/video moving from service to function

7. Some purposes standalone, others embedded
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VoiceMessaging
Standalone
“call/send”
model
Standalone
other model
Embedded
in app/web
WebRTC
SMS
iMessage
FaceTime
Audio
FaceTime
Video
Skype
Facebook
Mssngr
WhatsApp
LINE
Snapchat
Google
Hangouts
PSTN,
VoLTE
RCS
Flash
Lync API
Siri
iOS/Android
notifications
Video

8. In a nutshell: What’s different about WebRTC?
 Easy (ish)
 Flexible
 Now (ish)
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9. WebRTC on >4bn devices by 2016
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Source: Disruptive Analysis WebRTC Strategy Report update April 2014
Lack of explicit MS
& Apple browser
support is less
important than
some believe

10. Acquisitions
 Telefonica / Tokbox
 Jive / meetings.io
 Yahoo / PeerCDN
 Snapchat / AddLive
 Acision / Crocodile
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11. Many use-cases & sectors
WebRTC
Enterprise
(UC&C,
call ctrs)
TelcoConsumer
Web
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Devices
Network
tools
TV &
gaming

12. Early WebRTC deployments & services
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Developer platforms/infrastructure
NTT
Experts, Training, Social
Call centres Conferencing & chat
CDN RobotsHealthcare

13. More intermediary layers for comms
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ORTC

14. Cloud/SP/platform players especially important
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15. Lead WebRTC use-cases
Copyright Disruptive Analysis Ltd 2014Source: Disruptive Analysis WebRTC report update April 2014
Customer service & platforms
• Mayday, Amex etc support
• Contact centres (internal / call-me)
• Developer SDKs/platforms
• Google Chromecast
Consumer web apps & enterprise UC
• Remote 1-1 education/training/sales
• Free standalone video-calling
• Conferencing niches
• Early UC implementations
• Consumer VoIP, social chat & dating
Live &
commercial
• Vertical niche solutions (finance, health, travel)
• Full-scale corporate conferencing
• CDNs
• File/screen-sharing
Pilots / pre-
commercial
Trials &
demos
• Telco core/IMS extension
• Entertainment & consumer electronics
• IPTV
• M2M & other data-centric apps

16. New models for customer service & support
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• Two-way audio
• One-way video
• Remote control
• Screen-sharing
Innovator: Amazon Mayday
Future?
Website support
goes beyond IM
Video check-in agents at
smaller airports
Video tellers at ATMs for
added confidence &
personalisation

17. Mayday catalysing interest in video call centres
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18. For SPs, WebRTC is a magnifier/catalyst
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Now
With WebRTC
Bigger opportunities
Worse threats
Faster speed

19. Main WebRTC strategies for SPs?
Extend on-
net services
& IMS /
SS7
Faster/
cheaper
Telco-OTT
apps
Sell
packaged
WebRTC
services to
subscriber
Enhance
developer
platform
Strengthen
enterprise &
verticals
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Also:
Content / IPTV
invest / incubate /
acquire
Improve own CRM &
systems
M2M, devices etc

20. IMS: part of the story (but only part)
 Major interest in WebRTC + IMS. Standards in progress
 Various use-cases:
 Extending VoIP / VoLTE to the web (non-LTE devices)
 Enterprise hosted UC
 Videoconferencing / calling from PCs & tablets
 Developer APIs & ecosystem
 Integrated services (tele-education, multi-screen, personal brdcast etc)
 Many CTO / core network groups evaluating WebRTC
 ….but mostly still at early test / prototype phases
 Will be important in medium term.
 But slow – telco vs. web philosophy & approach. Many “moving parts”
 Wary of “quick fixes” eg plug-ins, 3rd-party cloud, open-source etc
 Critical that telcos do IMS and non-IMS WebRTC in parallel
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21. Telcos: WebRTC deployments / interest
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NTTTelefonica
Telenor Interoute
One Bridge
Comcast (‘15)
SK Telecom
Testing video-
concierge service
for the blind
Orange
Planning IMS
interop
Libon Voice?
AT&T
Standards work
API & foundry
Quiet recently
FinNet
TV-based
videoconferencing
w/ptnr TellyBean
Verizon
LinkedIn ad for
WebRTC intern on
enterprise apps

22. Enter-
prise &
cloud
Webrtc & innovation…… …..vs. politics
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Strategy
Voice &
video
depts
Digital
Svcs /
TelcoOTT
Marketing
/ Product
IT
Core
network &
IMS
Radio /
access
network
Devices
Legal
Tensions
Tensions
Distance
• Design skills
• Software skills
• Cannibalisation
• “Standards”
• Risk-averse
• Legacy tech
Tensions

23. What’s next?
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24. Conclusion
 WebRTC is maybe most exciting thing in comms for 10 years
 Already here & being used
 A “movement” as well as a standard
 “Democratisation” of voice & video into web & apps
 Goes beyond traditional “call” model of user interaction
 Realtime data will be the real surprise
 Not just about browsers
 A new ecosystem for developers, telcos & cloud players
 Billions of devices & users!
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25. www.disruptive-analysis.com
disruptivewireless.blogspot.com
@disruptivedean
information@disruptive-analysis.com
Skype:disruptiveanalysis
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