WebRTC Market Status & Voice/Video Overview

The views expressed in this presentation do not necessarily reflect the views of AT&T.
WebRTC: State of the Market
Dean Bubley, Disruptive Analysis
AT&T Developer Conference, Las Vegas, 5th January 2015
dean.bubley@disruptive-analysis.com @disruptivedean
Copyright Disruptive Analysis Ltd 2015January 2015

About Disruptive Analysis
 Independent analyst house & strategic consulting firm
 Advisor to telcos, vendors, developers, regulators & investors
 Contrarian with controversial opinions
 Covering WebRTC since June 2011
 Reports on WebRTC Markets & Strategies Feb’13 & Sep’14
 Recognised with a WebRTC Pioneer Award
Twitter @disruptivedean Blog: disruptivewireless.blogspot.com

The question I always ask at telecoms events…
Why do people make phone
calls, or video calls, anyway?

Old distant voice [Tele-phone]
>100 years ago
Pretty good for the 19th century...
But apart from mobility, not much has changed
Communications makes more sense in context

Phone calls are jacks-of-all trades. Many use-cases:
Gossip
Meeting up
Flirting
B2C Cust Svc
B2B internal
Spam
Showing off
Work
Wasting time
Diagram is illustrative, not actual data

Enter WebRTC…
WebRTC is a way to “democratise” the use of voice & video
communications beyond traditional phone calls.
It enables developers to embed “real time” communications
directly into websites & apps in innovative ways.
WebRTC can also be integrated with all sorts of existing
communications systems & platforms
This significance of this is huge & underestimated.

3 trends: competition, embedding & substitution
Cheaper,
better,
“calls”
Better ways
to perform
tasks
Non-call &
embedded
voice
Skype Appear.in Viber
iMessage Amazon Snapchat
Uber Facebook Kayak
Realtime comms is becoming purpose- and context-specific
Video
optional

Original “web” vision of WebRTC (2012 view)
Web server
Javascript APIs W3C
(connect, use cam/mic, send data)
IETF RTCWeb Protocols
(codecs, transport, security etc)
Browser
P2P
Voice
Video
Realtime
Data
No pre-defined
signalling, IDs etc
Javascript APIs W3C
Browser
Open-source, no plug-ins Open-source, no plug-ins

Evolved vision of WebRTC (2013/14 view)
Gateway or
platform
[media,
signalling,
identity,
security etc]
SS7/IMS
UC
Contact
centre
etc
Javascript APIs W3C
Browser
Open-source, no plug-ins
Web server

Built-into apps / OS
And in 2015: Technology purists need not apply
“WebRTC” is more a philosophy
than a fixed standard
Javascript WebRTC
APIs W3C
Browser
(+maybe modifications)
3rd party APIs & cloud
platforms
Plug-ins
ORTC API
ORCA API
Browser + ???
??
Gateways
IMS
UC
Call centre
etc

WebRTC on >6bn devices by 2019
Million WebRTC
devices worldwide,
year-end
Source: Disruptive Analysis 2014 Edition WebRTC Report
0
1000
2000
3000
4000
5000
6000
7000
2011 2012 2013 2014 2015 2016 2017 2018 2019
Other (TV+M2M/IoT)
Smartphones
Tablets
PCs

Devices
& IoT
WebRTC use-cases & platforms
Enterprise
Telcos,
TV &
other
SPs
Cloud Platforms, APIs & SDKs Tool & Enablers
Consumer
Web/Apps

Lead WebRTC use-cases, Jan’15
Copyright Disruptive Analysis Ltd 2015Source: Disruptive Analysis WebRTC report update Sep 2014
Customer service & platforms
• Mayday, Amex etc video support
• Contact centres (internal / call-me)
• Developer SDKs/platforms
• Analytics & processing
• Mobile consumer VoIP & social chat
• Remote 1-1 education/training/healthcare
• Free standalone video-calling
• Conferencing niches & web extensions
• Innovative UC & collaboration
Live &
commercial
• Full-scale corporate conferencing & UC
• Telco VoLTE/IMS extension
• CDNs, File/screen-sharing & anonymous search
Pilots /
pre-commercial
Trials &
demos
• Entertainment & consumer electronics
• IPTV & personal broadcast
• M2M & IoT
• Public Safety

New models for customer service & support
• Two-way audio
• One-way video
• Remote control
• Screen-sharing
Innovator:
Amazon Mayday
Future?
Website support
goes beyond IM
Video check-in agents
at smaller airports
Video tellers at ATMs
for added confidence &
personalisation

Enterprise comms becoming “dis-unified”?
UC
core
WebRTC APIsCustomer
interaction
Collaboration &
conferencing
Vertical
apps
Mobility
Horizontal
apps
UC extended by WebRTC
via WebRTC
app framework
UC marginalised by WebRTC
User UC
Conferencing
Integrated app
needing legacy
telephony etc
Comms-enriched
apps & cloud
services
Federated apps,
common platform
Standalone apps
Mobile apps

Completely new concepts are possible (1)

WebRTC-enabled “things” already here

Not just voice & video – also realtime data

De-lamination of communications
Copyright Disruptive Analysis Ltd 2014November 2014
Connectivity
UI / UX
Cloud / Processing / APIs
Application Logic
Identity / Security / Interoperability
Firewall traversal APIs
Bandwidth estimation
WebRTC IaaS
Decomposed
functions or
auxiliary
services
Transcoding aaS
Public network gateway
Identity APIs
Cloud platform & APIs
Open-source libraries
Comms-enabled OS
Mobile SDKs & APIs
Cloud storage
Analytics aaS
Browse / app / hybrid
A/ B testing
3rd-party buttons/APIs
Developers have a huge range of choices of how to create apps/experiences

New stakeholders in service/app creation
Telco /
MSO
End-user
Vendors
&
standards
Services creation
Experiences
consumption
Experiences curator
Experiences designer
Experiences developer
Cloud
API
player
IT
vendorPlatform creation
Open-
source
In-
house
dvlpt
Element creation

WebRTC vendor / platform space very complex
General +
mobile SDK
Products Services
Functions
Solutions
Platforms
Gate-
ways/
SBCs
API
pltfms
2013
2014
App
Pltfm
TURN
Media
Server
aaP
Video
chat
IMS/
WebR
TC
Vertical SaaS
(CRM, HR etc)
Media
servers
UC &
UCaaS
Messaging
CRM
/CCs
UC

WebRTC is likely to touch a large % of Internet users
Million
Internet Users,
year-end
0
500
1000
1500
2000
2500
3000
3500
4000
4500
2011 2012 2013 2014 2015 2016 2017 2018 2019
Users of app-embedded VoIP/Video comms
Internet users not using app-embedded VoIP/video
Source: Disruptive Analysis 2014 Edition WebRTC Report

Conclusion
 WebRTC is maybe most exciting thing in comms for 10 years
 “Democratisation” of voice & video into web & apps
 Not just about “calls” but new ways to interact
 Already here & being used
 Not just about browsers – mobile growing fast
 A “movement” as well as a standard
 Important role for platform / API providers
 Many options for telecom providers to become involved
 A new ecosystem for developers, telcos & cloud players

2014/15 Disruptive Analysis WebRTC Report
 196 pages
 >100 tables & charts
 Primary research
 Detailed forecasts
 Author is WebRTC Pioneer
 Telecom, business, consumer &
M2M use-cases
 Analysis of platforms/cloud

www.disruptive-analysis.com
disruptivewireless.blogspot.com
@disruptivedean
information@disruptive-analysis.com
Skype:disruptiveanalysis
WebRTC: appear.in/disruptiveanalysis

WebRTC Market Status & Voice/Video Overview

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