11. MEASURE
GOALS OUTPUTS
LISTENING LEARNINGS
Frequencies
Prove out Reach
Keywords Sentiment Influencers
“WHY”
SOV
Community your Brand Influencers Voice
should use Competition
Competition Topics Strategy in
Social as a Channels
New
Influencers Channel Channels Segments
Keyword
Media Types Conversations Alignments
Gaps in Search
Gaps in
Messaging
1
7
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
12. MEASURE
GOALS OUTPUTS
LISTENING LEARNINGS
Frequencies
Prove out Reach
Keywords Sentiment Influencers
“WHY”
SOV
Community your Brand Influencers Voice
should use Competition
Competition Topics Strategy in
Social as a Channels
New
Influencers Channel Channels Segments
Keyword
Media Types Conversations Alignments
Gaps in Search
Gaps in
Messaging
1
LISTEN 7
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
13. 1
Goal Metric Why How
Understand Demographics Determines online and offline
Social of audience alignment Append Social Profiles using API
Profile of reached via Segments Media Types Append Social Profiles using Tools
House File Social Media Identifies Channel Opportunities
Google
Increase
Analytics Cost Reductions on Social Effort Measure in SWIX
Social Buzz
Referring Site % vs. PPC and CPM current costs Measure in Unilyser
in Networks
Shifts
Growth Rate Increase/Shift Shift in Audience Market
Measure in SWIX
of Fans & in Base over Preferable Communities
Measure in Unilyser
Followers time Shift in Demographics
8
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
14. Social Listening Metrics: Audience 1 LISTEN
Goal Metric Why How
Understand Demographics Determines online and offline
Social of audience alignment Append Social Profiles using API
Profile of reached via Segments Media Types Append Social Profiles using Tools
House File Social Media Identifies Channel Opportunities
Google
Increase
Analytics Cost Reductions on Social Effort Measure in SWIX
Social Buzz
Referring Site % vs. PPC and CPM current costs Measure in Unilyser
in Networks
Shifts
Growth Rate Increase/Shift Shift in Audience Market
Measure in SWIX
of Fans & in Base over Preferable Communities
Measure in Unilyser
Followers time Shift in Demographics
8
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
17. Media Type determines
Influencers Engagement
Strategy
Drill down by Media Types to
determine Influencers,
Keywords, Communities customers
are in
10
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
18. Campaign Keyword Sentiments Influencers
Drill down by Media Types to
determine Influencers,
Keywords, Voice
Validate SEO
11
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
20. 2
EVALUATE
Light at the end of the tunnel
12
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
21. MEASURE
GOALS OUTPUTS
APPEND LEARNINGS
Gaps
Prove out Media Channel
In House Trends Strategy Frequencies
variances and
Database to enhance Voice
Frequencies Messaging &
Social Profiles Database to Content
using API or Demographics Strategy Keyword
reflect online Alignments
Service activity in Research of Alignment of
Social Usage among SEO Organic Gaps in Search
online Outposts efforts by
Communities audience Community
target
2
13
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
22. MEASURE
GOALS OUTPUTS
APPEND LEARNINGS
Gaps
Prove out Media Channel
In House Trends Strategy Frequencies
variances and
Database to enhance Voice
Frequencies Messaging &
Social Profiles Database to Content
using API or Demographics Strategy Keyword
reflect online Alignments
Service activity in Research of Alignment of
Social Usage among SEO Organic Gaps in Search
online Outposts efforts by
Communities audience Community
target
2
EVALUATE 13
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
23. 2
Goal Metric Why How
Determine Profile Setup
Frequency of
Social Crowdsource by network Keyword alignment across Media
Keywords & On
Currency of Increase eyeballs Types
Topic Posts
Networks Competitive search
Determine
% Buzz of each Increase SOV
Online Drill down by Media Type
Competitor by Shift SOV
Strategy of Drill into Cloud Conversations
Media Type Monitor Competitor Strategy
Competitors
Growth Rate Increase/Shift Shift in Audience Market
Measure in SWIX
of Fans & in Base over Preferable Communities
Measure in Unilyser
Followers time Shift in Demographics
14
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
24. Social Evaluation Metrics 2 EVALUATE
Goal Metric Why How
Determine Profile Setup
Frequency of
Social Crowdsource by network Keyword alignment across Media
Keywords & On
Currency of Increase eyeballs Types
Topic Posts
Networks Competitive search
Determine
% Buzz of each Increase SOV
Online Drill down by Media Type
Competitor by Shift SOV
Strategy of Drill into Cloud Conversations
Media Type Monitor Competitor Strategy
Competitors
Growth Rate Increase/Shift Shift in Audience Market
Measure in SWIX
of Fans & in Base over Preferable Communities
Measure in Unilyser
Followers time Shift in Demographics
14
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
25. 2 Influencer Rank & Reach Analysis
Build relationships with
Influencers that have
Reach of Message of Influencer high reach & trust
High 40,000
High Trust, Lower Reach
30,000 equals targeted audience
20,000 Low Trust, Low Reach
equals no effort of these
types of Influencers
10,000
Low
0
0 1.75 3.50 5.25 7.00
Low High
Trust and Authority Ranking
15
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
26. 2 Influencer Rank & Reach Analysis
EVALUATE Build relationships with
Influencers that have
Reach of Message of Influencer high reach & trust
High 40,000
High Trust, Lower Reach
30,000 equals targeted audience
20,000 Low Trust, Low Reach
equals no effort of these
types of Influencers
10,000
Low
0
0 1.75 3.50 5.25 7.00
Low High
Trust and Authority Ranking
15
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
27. Frequency determines
Communities your
customers live in
Messaging offline may
differ to online - are there
any differences
Align messaging on and
offline to match
demographics
16
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
28. No longer guess where
your new Social
Connections live on and
offline
Social Profiles reveal new
addresses online
Light Influence stats, but
when analyzed, will
prove velocity of list
17
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
33. MEASURE
GOALS OUTPUTS
AUDIT LEARNINGS
Engagement
Test Messaging Engagement
Messaging and Content effects Analysis Frequencies
and Content
Content Audit Strategy Voice
Message Web Analysis
to validate effects
match with Message Keyword
Build Voice of Time of Day Alignments
online Social Velocity
Brand Analysis
Profiles Community Sales Cycle
Workflow
Determine high Offers
engagement
channels
3
20
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
34. MEASURE
GOALS OUTPUTS
AUDIT LEARNINGS
Engagement
Test Messaging Engagement
Messaging and Content effects Analysis Frequencies
and Content
Content Audit Strategy Voice
Message Web Analysis
to validate effects
match with Message Keyword
Build Voice of Time of Day Alignments
online Social Velocity
Brand Analysis
Profiles Community Sales Cycle
Workflow
Determine high Offers
engagement
channels
3
ENGAGE 20
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
35. 3
Goal Metric Why How
Twitter Mentions
Increase
Google Onsite Contact
Search Influencers have high Trust &
Analytics by Comments
Traffic on Authority Rankings
Referral Link Links back to site
website
Notify Influencer of Actions
% of Social
Increase
Persona Increased Share of Wallet SOV Shift in keywords by user
Share of
increases in Cost Reductions measured by Influence
Voice
Networks
Frequency of
Research allows Brands to hone
Evaluate Viral Cross Matrix Testing
in on key messaging
Brand Frequency of Messages with links/no-links
responsiveness by Influencers to
Messaging Social Offer variations
test across Community
Interactions
21
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
36. Social In uence Metrics 3 ENGAGE
Goal Metric Why How
Twitter Mentions
Increase
Google Onsite Contact
Search Influencers have high Trust &
Analytics by Comments
Traffic on Authority Rankings
Referral Link Links back to site
website
Notify Influencer of Actions
% of Social
Increase
Persona Increased Share of Wallet SOV Shift in keywords by user
Share of
increases in Cost Reductions measured by Influence
Voice
Networks
Frequency of
Research allows Brands to hone
Evaluate Viral Cross Matrix Testing
in on key messaging
Brand Frequency of Messages with links/no-links
responsiveness by Influencers to
Messaging Social Offer variations
test across Community
Interactions
21
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
37. 3 Look to Page View times,
Determine if Engagement
based on Content Value
correlates to Conversions
for clues
Analyze Content,
Was there a problem with
Messaging for perceived
content, UI at website?
value-adjust as needed
Engagement &
Content Analysis
22
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
38. 3 Look to Page View times,
Determine if Engagement
based on Content Value
ENGAGE for clues correlates to Conversions
Analyze Content,
Was there a problem with
Messaging for perceived
content, UI at website?
value-adjust as needed
Engagement &
Content Analysis
22
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
39. Engagement & Content Analysis Post Level
3
Analyze Content,
Messaging for perceived
value-adjust as needed
Look to your Downloads
& Captures if Content
based messaging
Low Page views indicate
Look to Page View times, issues with target
based on Content Value audience
for clues
23
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
40. Engagement & Content Analysis Post Level
3
Analyze Content, ENGAGE
Messaging for perceived
value-adjust as needed
Look to your Downloads
& Captures if Content
based messaging
Low Page views indicate
Look to Page View times, issues with target
based on Content Value audience
for clues
23
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
41. social media value chain
e
alu
hV
Conversion of Social
Hig
Sales Campaigns are realized when
User Experience is high
Loyalists
elu
Va
Engagement
m
Brand obtains their
diu
“Voice” among Audience
Me
Content and content is accepted
User Social Pro les
e
alu
wV
Community Pro les Research begins the
Lo
foundation of Why you
should be in Social
Brand Monitoring
24
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
43. IF
you can’t track it
WHAT WE YOU
KNOW can’t measure it
{Measurement}
HOW
will you prove it
25
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
47. IT’S NOT IT’S ALL
ABOUT MARKETING ABOUT REVENUE
27
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
48. MEASURE
GOALS OUTPUTS
SETUP LEARNINGS
Engagement
Test Messaging Engagement
Dashboard Content effects Analysis Frequencies
and Content
Strategy Message Web Analysis Voice
Align internal effects
reporting Message Keyword
Build Voice of Time of Day Alignments
structure Velocity
Brand Analysis
Community Sales Cycle
Workflow
Determine high Offers
engagement
channels
4
28
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
49. MEASURE
GOALS OUTPUTS
SETUP LEARNINGS
Engagement
Test Messaging Engagement
Dashboard Content effects Analysis Frequencies
and Content
Strategy Message Web Analysis Voice
Align internal effects
reporting Message Keyword
Build Voice of Time of Day Alignments
structure Velocity
Brand Analysis
Community Sales Cycle
Workflow
Determine high Offers
engagement
channels
4
MEASUREMENT
28
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
50. 4
Goal Metric Why How
Drive
% of Channel Look for Influencers YouTube Insights
Awareness
Subscribers Validates message content Measure in SWIX
using Video
Road Block # of Embeds Offset Competitor position YouTube Insights
Competition # of Views Share of Voice Measure in SWIX
Reduce Influencer Outreach drives views
Rate of Virality/ YouTube Insights
Marketing Viral content reduces Paid
pass-along Measure in SWIX
costs Search
29
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
51. Social Viral Metrics 4 MEASUREMENT
Goal Metric Why How
Drive
% of Channel Look for Influencers YouTube Insights
Awareness
Subscribers Validates message content Measure in SWIX
using Video
Road Block # of Embeds Offset Competitor position YouTube Insights
Competition # of Views Share of Voice Measure in SWIX
Reduce Influencer Outreach drives views
Rate of Virality/ YouTube Insights
Marketing Viral content reduces Paid
pass-along Measure in SWIX
costs Search
29
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
52. Month over Month Look to get this Content
Analysis & Tracking of that’s has perceived
Downloads value to go viral
Bit.ly Content Analysis
1000
# of Downloads
750
Look to adjust
500 messaging here,
keywords, refinement
250 Value of Content, effort or
value, determined by
Brand
0
0 1.25 2.50 3.75 5.00
4 Content Value Low to High
30
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
53. Month over Month Look to get this Content
Analysis & Tracking of that’s has perceived
Downloads value to go viral
Bit.ly Content Analysis
1000
# of Downloads
750
Look to adjust
500 messaging here,
keywords, refinement
250 Value of Content, effort or
value, determined by
Brand
0
0 1.25 2.50 3.75 5.00
4 Content Value Low to High
MEASUREMENT
30
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
54. Correlation of Sales To Mentions
30.000% 30%
Trend indicates a
correlation
22.500% 23%
Mentions % Change
Sales % Change Refine message, content
15.000% 15% and offer to test audience
7.500% 8%
0% 0%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Category Title 31
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
56. WHAT WE LEARNED
1 2
LISTEN EVALUATE
Brand Mentions Brand Database
Competition Mentions Analytics
Competitive Keywords Social Pro les
In uencers Personas
Communities Assets
32
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
My Story: 2 minutes\n• 1 Tweet \n• How can 1 tweet, outreach, link, comment or other means cause a action to be taken? Simple, by building trust with Influencer, sharing or asking their opinions.\n• I reached out to Jason online via Twitter as my research had shown (pretty easy research actually :) that he was a major Influencer in Social\n• Shortly after the initial outreach Jason and I spoke on the phone exchanging backgrounds, and where we may work together\n• That is why I am standing in from of you today, 1 tweet to an Influencer, a relationship process of engagement and exchanged value on both sides and trust being built.\n• This is what Social is all about-I will share a story of how this has helped Disney\n
My Story: 2 minutes\n• 1 Tweet \n• How can 1 tweet, outreach, link, comment or other means cause a action to be taken? Simple, by building trust with Influencer, sharing or asking their opinions.\n• I reached out to Jason online via Twitter as my research had shown (pretty easy research actually :) that he was a major Influencer in Social\n• Shortly after the initial outreach Jason and I spoke on the phone exchanging backgrounds, and where we may work together\n• That is why I am standing in from of you today, 1 tweet to an Influencer, a relationship process of engagement and exchanged value on both sides and trust being built.\n• This is what Social is all about-I will share a story of how this has helped Disney\n
My Story: 2 minutes\n• 1 Tweet \n• How can 1 tweet, outreach, link, comment or other means cause a action to be taken? Simple, by building trust with Influencer, sharing or asking their opinions.\n• I reached out to Jason online via Twitter as my research had shown (pretty easy research actually :) that he was a major Influencer in Social\n• Shortly after the initial outreach Jason and I spoke on the phone exchanging backgrounds, and where we may work together\n• That is why I am standing in from of you today, 1 tweet to an Influencer, a relationship process of engagement and exchanged value on both sides and trust being built.\n• This is what Social is all about-I will share a story of how this has helped Disney\n
My Questions: 1 minute\n• Show of hand, how many in the audience are using Social today?\n• Show of hands, how many are in more than 2 or 3 channels\n• Show of hands, how many are measuring their social efforts?\n• Show of hands, how many believe you can actually prove out ROI using Social?\n\n\n
My Questions: 1 minute\n• Show of hand, how many in the audience are using Social today?\n• Show of hands, how many are in more than 2 or 3 channels\n• Show of hands, how many are measuring their social efforts?\n• Show of hands, how many believe you can actually prove out ROI using Social?\n\n\n
My Questions: 1 minute\n• Show of hand, how many in the audience are using Social today?\n• Show of hands, how many are in more than 2 or 3 channels\n• Show of hands, how many are measuring their social efforts?\n• Show of hands, how many believe you can actually prove out ROI using Social?\n\n\n
Time: 30 secs\nPAIN: Finding easier ways to prove Social as a viable channel\nPAIN: Customer buying habits have changed, has Brand kept up?\nSOLUTION: Set Goals based on Research and Measurement\nSOLUTION: Prove ROI based on sound metric alignment with goals\n
Time: 30 secs\nPAIN: Finding easier ways to prove Social as a viable channel\nPAIN: Customer buying habits have changed, has Brand kept up?\nSOLUTION: Set Goals based on Research and Measurement\nSOLUTION: Prove ROI based on sound metric alignment with goals\n
Time: 30 secs\nPAIN: Finding easier ways to prove Social as a viable channel\nPAIN: Customer buying habits have changed, has Brand kept up?\nSOLUTION: Set Goals based on Research and Measurement\nSOLUTION: Prove ROI based on sound metric alignment with goals\n
Time: 30 secs\nPAIN: Finding easier ways to prove Social as a viable channel\nPAIN: Customer buying habits have changed, has Brand kept up?\nSOLUTION: Set Goals based on Research and Measurement\nSOLUTION: Prove ROI based on sound metric alignment with goals\n
Time: 30 secs\nPAIN: Finding easier ways to prove Social as a viable channel\nPAIN: Customer buying habits have changed, has Brand kept up?\nSOLUTION: Set Goals based on Research and Measurement\nSOLUTION: Prove ROI based on sound metric alignment with goals\n
Time: 30 secs\nPAIN: Finding easier ways to prove Social as a viable channel\nPAIN: Customer buying habits have changed, has Brand kept up?\nSOLUTION: Set Goals based on Research and Measurement\nSOLUTION: Prove ROI based on sound metric alignment with goals\n
Time: 30 secs\nConversational Analysis:\nOpening: The point of performing the analysis is to come up with ways that you can listen to what is being said around Brand Keywords, Brand DNA, and Competitors. Listening tools by themselves will not be able to replace smart people. You will need to apply Topic Identification, sentiment, influence coding and market segmentation.\n\n
Time: 30 secs\nConversational Analysis:\nOpening: The point of performing the analysis is to come up with ways that you can listen to what is being said around Brand Keywords, Brand DNA, and Competitors. Listening tools by themselves will not be able to replace smart people. You will need to apply Topic Identification, sentiment, influence coding and market segmentation.\n\n
Time: 30 secs\nConversational Analysis:\nOpening: The point of performing the analysis is to come up with ways that you can listen to what is being said around Brand Keywords, Brand DNA, and Competitors. Listening tools by themselves will not be able to replace smart people. You will need to apply Topic Identification, sentiment, influence coding and market segmentation.\n\n
Time: 30 secs\nIs this what you see when looking at measuring social media?\nIt’s not only about:\n• Measuring ONLY quantities like followers, fans, mentions.\n• It’s not about how many people talk about your brand.\n• Its about Revenue, Leads, Demand Generation\n\n
Time: 2 minutes\nSense: \nOpening and understanding of key areas you should focus on are Listening first to understand how these conversations may help set your goals. Proving the “Why” you should be in Social is important, as is other market channel determination methods. Social takes work, dedication to the channel and resources to make it work long term. \n\nKeywords: Blend Search, Brand DNA and Conversational (Cloud) keywords to determine master set for effective messaging, what is being said about your competitors, looking for keywords that are shared among both Brand and Competition\n\nCommunity: Identifying the places where your audience lives online is key to understanding where you should be be spending time. Pay close attention to \n\nCompetition: Determine Media Channels where your competitors are being discussed, the Influencers that are discussing them, and the keywords around\n\n
Time: 2-3 mins\n
Time: 2-3 mins\n
My Questions: 1 minute\n• Show of hand, how many in the audience are using Social today?\n• Show of hands, how many are in more than 2 or 3 channels\n• Show of hands, how many are measuring their social efforts?\n• Show of hands, how many believe you can actually prove out ROI using Social?\n\n\n
My Questions: 1 minute\n• Show of hand, how many in the audience are using Social today?\n• Show of hands, how many are in more than 2 or 3 channels\n• Show of hands, how many are measuring their social efforts?\n• Show of hands, how many believe you can actually prove out ROI using Social?\n\n\n
My Questions: 1 minute\n• Show of hand, how many in the audience are using Social today?\n• Show of hands, how many are in more than 2 or 3 channels\n• Show of hands, how many are measuring their social efforts?\n• Show of hands, how many believe you can actually prove out ROI using Social?\n\n\n
Time 1 minute\nOpening:\nComparison of Coke and Pepsi, filtered by Media Type, allows us to view what conversations are online for both brands. This view also shows you where their conversations are happening online, both brand generated and user generated buzz. Drilling down at each channel reveals many key insights into the conversational analysis.\n\nMedia Types:\n• Shows where buzz is happening in each channel and reveals possible strategies by the brand\n• Drilling into Micromedia, sorting by Twitter Followers, reveals where Influencers are when coupled with WeFollow Data\n• \n
Time: 1 Minute\n
Time: 1 Minute\n
Time: 1 Minute\n
Time: 1 Minute\n
Time 2 minutes\n
Time: 2-3 mins\n
Time: 2-3 mins\n
Time 2-4 minutes\nEvaluating the Influencers will help determine possible reach, Communities, and Search Engine options for Ranking\n• Disney Story from David Meerman Scott on how they reached 7 Influencers\n• Cindy is the VP of Marketing at Universal Orlando Resorts Theme Park and had an unlimited budget\n• With an unlimited budget she could have advertised anywhere but decided to tell just 7 people\n• She told the 7 most popular bloggers about Harry Potter through a secret midnight webcast\n• They saw the award winning set designer for Harry Potter talking all about the Theme park\n• What happened next was the really cool part\n• Those 7 bloggers blogged about it\n• Their readers tweeted and blogged about it and sent emails to their friends\n• Mainstream media picked up on it after reading the 7 Top Bloggers \n• Within 24 hours after she told 7 people that 350 million people had heard about the new theme park\n• Cindy thought she was going to get fired for doing this - she earned the attention and media\n\n\n
Time: 1-2 minutes\nLook to see what differences you have in market research verses social graphs after data appending\n• Notice gender differences between market data and conversational data\n\n\n
Time 2 minutes\n• Think of how to reach out in new ways\n• Fast access to your customers\n• Easier than building a network by just keywords alone\n• Provides direction to your Brand\n
Story:\n• \n
Story:\n• \n
Story:\n• \n
Time 1 minute\nThe Ongoing battle between Sales & Marketing will continue\n• This myth could be busted, as we see the ability for Marketers to bridge the Gap of “We don’t get qualified leads” from Marketing\n• With Measurement and SocialCRM you can track, prove and impact Revenue which bridges this gap\n• Word of Mouse is power\n\n
Time 1 minute\nThe Ongoing battle between Sales & Marketing will continue\n• This myth could be busted, as we see the ability for Marketers to bridge the Gap of “We don’t get qualified leads” from Marketing\n• With Measurement and SocialCRM you can track, prove and impact Revenue which bridges this gap\n• Word of Mouse is power\n\n
Time 1 minute\nThe Ongoing battle between Sales & Marketing will continue\n• This myth could be busted, as we see the ability for Marketers to bridge the Gap of “We don’t get qualified leads” from Marketing\n• With Measurement and SocialCRM you can track, prove and impact Revenue which bridges this gap\n• Word of Mouse is power\n\n
Time 2 minutes\n
Time: 2-3 mins\n
Time: 2-3 mins\n
Time 2-3 minutes\n
Time 2-3 minutes\n
\n
What We Know:\n• If current programs are failing, not being measured, don’t expect Social to be the silver bullet\n• Social takes patience and a mix of things to come up with a recipe that supports current programs\n
What We Know:\n• If current programs are failing, not being measured, don’t expect Social to be the silver bullet\n• Social takes patience and a mix of things to come up with a recipe that supports current programs\n
What We Know:\n• If current programs are failing, not being measured, don’t expect Social to be the silver bullet\n• Social takes patience and a mix of things to come up with a recipe that supports current programs\n
What We Know:\n• If current programs are failing, not being measured, don’t expect Social to be the silver bullet\n• Social takes patience and a mix of things to come up with a recipe that supports current programs\n
What We Know:\n• If current programs are failing, not being measured, don’t expect Social to be the silver bullet\n• Social takes patience and a mix of things to come up with a recipe that supports current programs\n
What We Know:\n• If current programs are failing, not being measured, don’t expect Social to be the silver bullet\n• Social takes patience and a mix of things to come up with a recipe that supports current programs\n
What We Know:\n• If current programs are failing, not being measured, don’t expect Social to be the silver bullet\n• Social takes patience and a mix of things to come up with a recipe that supports current programs\n
\n
\n
\n
• This is what C Levels will ask you\n
• This is what C Levels will ask you\n
• This is what C Levels will ask you\n
• This is what C Levels will ask you\n
Time 2-3 minutes\n
Time: 3-4 mins\n
Time: 3-4 mins\n
Time 2 minutes\n
Time 1-2 minutes\n
Time 1 minutes\n
Time 1 minutes\n
Time 1 minutes\n
Time 1 minutes\n
Time 1 minutes\n
Time 1 minutes\n
Time 1 minutes\n
Time 1 minutes\n
Time 1 minutes\n
Time 1 minutes\n
Time 1 minutes\n
Time 1 minutes\n
Time 1 minutes\n
Time 1 minutes\n
\nFunny but true\n• Marketers are under heavy pressure to perform, Social adds to the unknowns\n• Look to measure early\n• Listen first, Learn, develop plans and a strategy ahead of jumping in\n
\nFunny but true\n• Marketers are under heavy pressure to perform, Social adds to the unknowns\n• Look to measure early\n• Listen first, Learn, develop plans and a strategy ahead of jumping in\n
\nFunny but true\n• Marketers are under heavy pressure to perform, Social adds to the unknowns\n• Look to measure early\n• Listen first, Learn, develop plans and a strategy ahead of jumping in\n
\nFunny but true\n• Marketers are under heavy pressure to perform, Social adds to the unknowns\n• Look to measure early\n• Listen first, Learn, develop plans and a strategy ahead of jumping in\n
My Questions: 1 minute\n• Show of hand, how many in the audience see how they can use Social to leverage the channel?\n• Show of hands, how many see the need to be in more than 2 or 3 channels\n• Show of hands, how many see now that they can measure their social efforts?\n• Show of hands, how many believe you can actually prove out ROI using Social?\n\n\n
My Questions: 1 minute\n• Show of hand, how many in the audience see how they can use Social to leverage the channel?\n• Show of hands, how many see the need to be in more than 2 or 3 channels\n• Show of hands, how many see now that they can measure their social efforts?\n• Show of hands, how many believe you can actually prove out ROI using Social?\n\n\n
My Questions: 1 minute\n• Show of hand, how many in the audience see how they can use Social to leverage the channel?\n• Show of hands, how many see the need to be in more than 2 or 3 channels\n• Show of hands, how many see now that they can measure their social efforts?\n• Show of hands, how many believe you can actually prove out ROI using Social?\n\n\n
