1. WHAT WE DO
CAPABILITIES & SERVICES
CONFIDENTIAL • MARCH 2010

2. Table of Contents
3. Overview
4. Our Process
5. Our Strategy
6. Research Phase Services
7. Building Phase Services
8. Engagement Phase Services
9. Measurement Phase Services
10.Wrapping it all together
11.Recommendations
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PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.com

3. Overview
Our focus is helping organizations achieve Social
excellence.
Connecting The Dots.
There are 4 cornerstones of our model giving your
organization a clear picture of how Social Channels
augment your existing efforts.
Research. Build. Engage. Measure.
We do this in a process, alongside you, with your goals
and objectives in mind not ours.
By focusing less on the hottest technology and more
on the fundamentals of Marketing.
Social ROI.
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PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.com

4. the foundation of social
RESEARCH
Brand
Competition
Keywords
Influencers
Networks
MEASUREMENT
Awareness
Revenue
Demand Generation
Consumer Insights ROI
Loyalty
BUILDING
Community
Networks
Blog Audience
Trust
Authority
ENGAGEMENT
Voice of Brand
Trust
Authority
Content
Relationships 4
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.com

5. Our Process
• Align Brand DNA with Objectives
• Research quantifies our thinking
• Building your online presence around Research
• We Engage in targeted Communities
• Measure the results
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PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.com

6. Our Strategy
• Identify through Research keywords, terms that will
resonate with like consumers or businesses
• Leverage Social Search to drive traffic from qualified
crowds
• Create Content that moves people to take action
• Engage audiences in two way dialogue to shift
Brand sentiment
• Measure the results and tweak the Strategy
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PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.com

7. Research Phase Services
• Identify keywords relative to your Brand DNA
• Select Communities that match Customer Profiles
and terms
• Competitive Analysis of Social positioning
• Brand Analysis of Social positioning
• Search Insights and Trends
• Brand Influencers & advocates
• Social Profiles of customers
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PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.com

8. Building Phase Services
• Build relationships with Top Influencers
• Leverage Media contacts to drive PR
• Use technology to automate affinity audience builds
• Increase Social Community reach by attracting
ambassadors
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PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.com

9. Engagement Phase Services
• Messaging
• Content strategy
• Frequency
• Community
• Blog
• Website Content Strategy
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PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.com

10. Measurement Phase Services
• Align business objectives to Social Media KPi’s
• We measure Awareness against each Social activity
• Reach
• Return on Consumer Insights
• Sentiment
• Twitter Analysis
• Engagement Analysis
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PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.com

11. Connect with us
• Twitter
• Facebook
• LinkedIn
• Email
• Book a Call
• 757.301.1814
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PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.com

12. CONFIDENTIAL • MARCH 2010