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URL Design Process for Information Architects
1.
URL Design for
Information Architects Deanna Marbeck Silver Oliver
2.
3.
4.
Do you design
URLs?
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
What does this
all mean?
37.
URLs are as
important as the logos and navigation of a site http://www.bbc.co.uk/doctorwho/
38.
39.
What helps you
design these URLs?
40.
41.
Which takes priority?
42.
Maslow’s hierarchy of
needs
43.
Maslow’s hierarchy of
needs Persistent
44.
45.
46.
47.
48.
49.
50.
51.
“ Designing mostly
means leaving information out” Sir Tim Berners-Lee said that
52.
53.
54.
Maslow’s hierarchy of
needs Persistent
55.
56.
57.
58.
59.
60.
61.
62.
Maslow’s hierarchy of
needs Persistent
63.
64.
65.
66.
http://www.bbc.co.uk/bbcfour/programmes/schedules/2008/08/04
67.
68.
http://www.bbc.co.uk/bbcfour/programmes/schedules/2008/08/10
69.
70.
http://www.bbc.co.uk/bbcfour/programmes
71.
72.
http://www.bbc.co.uk/bbcfour
73.
74.
75.
It’s a balancing
act
76.
Maslow’s hierarchy of
needs Persistent
77.
The design process
and deliverables
78.
Why do I
care?
79.
Michael Smethurst
80.
aka My Boss
81.
Traditional IA
82.
83.
bbc.co.uk/programmes
84.
Elegant, extensible, logical
85.
“ What URL
is that at?”
86.
http://flickr.com/photos/hurleygurley/4338767/
87.
When?
88.
89.
http://www.bbc.co.uk/music/beta
90.
Music Domain Model
91.
92.
Music Domain Model
93.
http://www.bbc.co.uk/music/artists/070d193a-845c-479f-980e-bef15710653e/releases/singles
94.
http://www.bbc.co.uk/music/artists/070d193a-845c-479f-980e-bef15710653e/releases
95.
http://www.bbc.co.uk/music/artists/070d193a-845c-479f-980e-bef15710653e
96.
http://www.bbc.co.uk/music/artists/070d193a-845c-479f-980e-bef15710653e
97.
http://www.bbc.co.uk/music/artists
98.
http://www.bbc.co.uk/music/artists/070d193a-845c-479f-980e-bef15710653e.xml
99.
100.
101.
Now you have
a site structure
102.
Job done! http://flickr.com/photos/neloqua/243001463/
103.
Deliverables
104.
105.
URLs on postits
106.
Walls of URLs
107.
108.
Involve your team
109.
Spreadsheets
110.
http://www.flickr.com/photos/suneko/373318607/
111.
Sitemaps
112.
Schematic
113.
Designs
114.
Prototype -
http://www.bbc.co.uk/music/artists
115.
http://www.flickr.com/photos/purrr/126597849/
116.
Job done! http://flickr.com/photos/neloqua/243001463/
117.
118.
thank/you [email_address] [email_address]
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