Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Code, Shmode,
it’s People that Matter!

Tummeling for success




StartupFestival, Montreal
July 2012
Deborah Schultz
www....
First, a little about me

‣ “Of the Web”
‣ Reformed marketer
‣ Human centered lens
‣ Partial geek [alas, I don’t code]
‣ “...
http://www.flickr.com/photos/thomashawk/5327432805/sizes/l/in/photostream/




This is a talk about people!            Algo...
http://www.flickr.com/photos/saxcubano/440777294/




It is not about this      don’t be swayed by the bling
A reminder
http://flickr.com/photos/dharmasphere/83294738/




We are inherently social
                animals
Way way past

Life was simple
ttp://www.flickr.com/photos/generated/




Today, everything is   Nodes are not just data but people
         connected    ...
We bring our behaviors with   vibrant, chaotic, organic
                 us online
“We are weaving a global brain”         VisualComplexity.com
                     -Jerry Michalski
Culture of sharing   Easier than ever before
Death of the
  Grand Gesture


Continuum vs Episodic




                        http://flickr.com/photos/dharmasphere/8329...
You build authentic networks
Anticipation   before you need them
And yet….

Web is still pretty binary
An adolescent   hasn’t quite figured itself out
http://www.flickr.com/photos/melkorcete/




It takes us a looong time to   We are agile as people but not as a
     adapt ...
http://www.flickr.com/photos/wishymom



Every new technology brings new tensions and a reshaping of social frameworks
    ...
http://www.flickr.com/photos/malweth



As a result - we often feel like this
Shifting rules - Leads to vulnerability, soci...
private             persistence                     personal                    identity
                                 ...
The subtext of language when
Phatic Communication   connecting
                                                      @debs...
Lets examine a single piece of human interaction
                                                   @debs #tummel
Let’s Break it Down

‣ Handshake

‣ Greeting

‣ Response

‣ Handoff

‣ Feedback

‣ Make me smarter about me
Enter is a handshake
Sign-in is a greeting   Acknowledges me
Did you know....   Handoff
Make me smarter about
           me & you
This new participatory world requires a combination
of new design thinking, more sophisticated tech
tools and a renewed fo...
Tummlers & Tummeling

One, such as a social director or
entertainer, who encourages guest
or audience participation. 2. On...
Rahav Segev NYTimes http://graphics8.nytimes.com/images/2007/04/11/arts/11stoo_CA0.600.jpg




With the customer          ...
Sample Tummel Skills

‣ Listener
‣ Teacher
‣ Connector
‣ Emotive
‣ Supportive
‣ Critic
‣ Catalyst
‣ Diplomat
‣ Approachabl...
We are living in a world where your code is no
longer your differentiator - you are!
What you stand for, how you design, c...
New framework for a
participatory web

‣ Organic vs Static

‣ Emotion vs Data

‣ Relationship vs Transaction

‣ Continuum ...
Some Practical Steps

‣ Be a sociologist or ethnographer

‣ Think of yourself as a host

‣ Be vulnerable

‣ Help people pa...
Thanks!

Thriving in a networked world!

Learn more at our podcast
www.Tummelvision.tv
@tummelvision
#tummel




Deb Schul...
Upcoming SlideShare
Loading in …5
×

of

Code, Shmode - people trump algorithms. Tummeling for success Slide 1 Code, Shmode - people trump algorithms. Tummeling for success Slide 2 Code, Shmode - people trump algorithms. Tummeling for success Slide 3 Code, Shmode - people trump algorithms. Tummeling for success Slide 4 Code, Shmode - people trump algorithms. Tummeling for success Slide 5 Code, Shmode - people trump algorithms. Tummeling for success Slide 6 Code, Shmode - people trump algorithms. Tummeling for success Slide 7 Code, Shmode - people trump algorithms. Tummeling for success Slide 8 Code, Shmode - people trump algorithms. Tummeling for success Slide 9 Code, Shmode - people trump algorithms. Tummeling for success Slide 10 Code, Shmode - people trump algorithms. Tummeling for success Slide 11 Code, Shmode - people trump algorithms. Tummeling for success Slide 12 Code, Shmode - people trump algorithms. Tummeling for success Slide 13 Code, Shmode - people trump algorithms. Tummeling for success Slide 14 Code, Shmode - people trump algorithms. Tummeling for success Slide 15 Code, Shmode - people trump algorithms. Tummeling for success Slide 16 Code, Shmode - people trump algorithms. Tummeling for success Slide 17 Code, Shmode - people trump algorithms. Tummeling for success Slide 18 Code, Shmode - people trump algorithms. Tummeling for success Slide 19 Code, Shmode - people trump algorithms. Tummeling for success Slide 20 Code, Shmode - people trump algorithms. Tummeling for success Slide 21 Code, Shmode - people trump algorithms. Tummeling for success Slide 22 Code, Shmode - people trump algorithms. Tummeling for success Slide 23 Code, Shmode - people trump algorithms. Tummeling for success Slide 24 Code, Shmode - people trump algorithms. Tummeling for success Slide 25 Code, Shmode - people trump algorithms. Tummeling for success Slide 26 Code, Shmode - people trump algorithms. Tummeling for success Slide 27 Code, Shmode - people trump algorithms. Tummeling for success Slide 28 Code, Shmode - people trump algorithms. Tummeling for success Slide 29 Code, Shmode - people trump algorithms. Tummeling for success Slide 30 Code, Shmode - people trump algorithms. Tummeling for success Slide 31 Code, Shmode - people trump algorithms. Tummeling for success Slide 32 Code, Shmode - people trump algorithms. Tummeling for success Slide 33 Code, Shmode - people trump algorithms. Tummeling for success Slide 34
Upcoming SlideShare
Will YxYY replace SXSW? Why yes, this un-conference, Yes and Yes Yes, certainly could.
Next

9 Likes

Share

Code, Shmode - people trump algorithms. Tummeling for success

A talk to Startup festival Montreal on the importance of People not just Code. In a world where access to information is cheap and we are no longer command-n-control - the human skills of the "tummler" will ensure success.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Code, Shmode - people trump algorithms. Tummeling for success

  1. 1. Code, Shmode, it’s People that Matter! Tummeling for success StartupFestival, Montreal July 2012 Deborah Schultz www.deborahschultz.com www.tummelvision.tv @debs #tummel http://www.flickr.com/photos/mrbula/1237966750/sizes/m/ http://www.flickr.com/photos/98469445@N00/299313394/
  2. 2. First, a little about me ‣ “Of the Web” ‣ Reformed marketer ‣ Human centered lens ‣ Partial geek [alas, I don’t code] ‣ “Translator, Catalyst, Pattern finder” ‣ Formal work ‣ Founding Partner, Senior Fellow, Altimeter Group ‣ Co-founder Tummelvision ‣ P&G Digital Advisory Board Member ‣ Six Apart ‣ Executive Director NYC Info Center ‣ Launched Citibank.com
  3. 3. http://www.flickr.com/photos/thomashawk/5327432805/sizes/l/in/photostream/ This is a talk about people! Algorithms alone can’t do it @debs #tummel
  4. 4. http://www.flickr.com/photos/saxcubano/440777294/ It is not about this don’t be swayed by the bling
  5. 5. A reminder
  6. 6. http://flickr.com/photos/dharmasphere/83294738/ We are inherently social animals
  7. 7. Way way past Life was simple
  8. 8. ttp://www.flickr.com/photos/generated/ Today, everything is Nodes are not just data but people connected & things
  9. 9. We bring our behaviors with vibrant, chaotic, organic us online
  10. 10. “We are weaving a global brain” VisualComplexity.com -Jerry Michalski
  11. 11. Culture of sharing Easier than ever before
  12. 12. Death of the Grand Gesture Continuum vs Episodic http://flickr.com/photos/dharmasphere/83294738/
  13. 13. You build authentic networks Anticipation before you need them
  14. 14. And yet…. Web is still pretty binary
  15. 15. An adolescent hasn’t quite figured itself out
  16. 16. http://www.flickr.com/photos/melkorcete/ It takes us a looong time to We are agile as people but not as a adapt between versions species
  17. 17. http://www.flickr.com/photos/wishymom Every new technology brings new tensions and a reshaping of social frameworks @debs #tummel
  18. 18. http://www.flickr.com/photos/malweth As a result - we often feel like this Shifting rules - Leads to vulnerability, social discomfort and fragile trust
  19. 19. private persistence personal identity truth “friend” authentic currency rude trust presence reciprocity respect honesty anonymity value free ownership intimacy accountability public urgency secret comfort appropriate self share celebrity objectivity influence constancy commerce Source: Thomas Vanderwal And we are renegotiating a vast array of social connections & definitions @debs #tummel
  20. 20. The subtext of language when Phatic Communication connecting @debs #tummel
  21. 21. Lets examine a single piece of human interaction @debs #tummel
  22. 22. Let’s Break it Down ‣ Handshake ‣ Greeting ‣ Response ‣ Handoff ‣ Feedback ‣ Make me smarter about me
  23. 23. Enter is a handshake
  24. 24. Sign-in is a greeting Acknowledges me
  25. 25. Did you know.... Handoff
  26. 26. Make me smarter about me & you
  27. 27. This new participatory world requires a combination of new design thinking, more sophisticated tech tools and a renewed focus on human skills & emotion
  28. 28. Tummlers & Tummeling One, such as a social director or entertainer, who encourages guest or audience participation. 2. One who incites others to action. ETYMOLOGY: Yiddish tummler, from tumlen, to make a racket. Learn more at Tummelvision.tv
  29. 29. Rahav Segev NYTimes http://graphics8.nytimes.com/images/2007/04/11/arts/11stoo_CA0.600.jpg With the customer In the pit making it happen! @debs #tummel
  30. 30. Sample Tummel Skills ‣ Listener ‣ Teacher ‣ Connector ‣ Emotive ‣ Supportive ‣ Critic ‣ Catalyst ‣ Diplomat ‣ Approachable ‣ Intuitive ‣ Inquisitive ‣ driven by relationships http://www.flickr.com/photos/98469445@N00/299313394/
  31. 31. We are living in a world where your code is no longer your differentiator - you are! What you stand for, how you design, communicate, gather and understand people and human behavior!
  32. 32. New framework for a participatory web ‣ Organic vs Static ‣ Emotion vs Data ‣ Relationship vs Transaction ‣ Continuum vs Grand Gesture ‣ Anticipation vs Reaction ‣ Relevance vs Chronology
  33. 33. Some Practical Steps ‣ Be a sociologist or ethnographer ‣ Think of yourself as a host ‣ Be vulnerable ‣ Help people participate ‣ Make them smarter ‣ Use human words ‣ Hire a person to help [not an FAQ] ‣ Think constancy not episodic ‣ Remember you build a true network before you need it! http://www.flickr.com/photos/gordonr/42555739/
  34. 34. Thanks! Thriving in a networked world! Learn more at our podcast www.Tummelvision.tv @tummelvision #tummel Deb Schultz deborahschultz@gmail.com www.deborahschultz.com slideshare.net/debs @debs
  • sbepstein

    Aug. 3, 2015
  • evanwolf

    Jun. 30, 2015
  • finnern

    Jun. 28, 2015
  • evssgreen

    Sep. 26, 2013
  • eekim

    Oct. 18, 2012
  • liberatr

    Aug. 8, 2012
  • vg

    Aug. 3, 2012
  • gardener60

    Jul. 24, 2012
  • debs

    Jul. 19, 2012

A talk to Startup festival Montreal on the importance of People not just Code. In a world where access to information is cheap and we are no longer command-n-control - the human skills of the "tummler" will ensure success.

Views

Total views

24,817

On Slideshare

0

From embeds

0

Number of embeds

18,564

Actions

Downloads

0

Shares

0

Comments

0

Likes

9

×