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Dear Miss Manners:
the Social Web, WTF?
Examining the emerging new social
contract of our hyper-connected
world


Session ...
Before we begin

‣ I am not expert on political or
  social theory

‣ This is not a binary conversation
  - it’s complicat...
For discussion

          ‣ We are here to frame the issue and make it transparent

          ‣ Discuss how the web is cha...
Why are you here? What drew u to this topic?
“How the Internet gets inside us” - Gopnik, New Yorker


            Just a few examples
                                 ...
private         persistence       personal            identity
                                              truth
       ...
http://www.flickr.com/photos/malweth



Shifting rules - Leads to vulnerability, discomfort and fragile
trust              ...
Some recent lightening   not too mention what you deal with
                         every day
               storms
     ...
Political cartoon by Randy Bish in the Pittsburgh Tribune-Review.




                                                    ...
Mid-East Revolution   Do we have new responsibility here?

                                                @debs #behuman
Governments and businesses should start revising
their social contracts with their stakeholders in the
light of the new re...
Charlie Sheen   Rude? Crazy? Entertaining?

                                        @debs #behuman
Can you think of other examples?




                                   @debs #behuman
http://www.flickr.com/photos/ppowers/350356743/sizes/l/in/photostream/




Historical Context
                            ...
http://www.flickr.com/photos/wishymom



Every new technology brings new tensions and a reshaping of
social frameworks    ...
Ancient times
Rabbi Chaglitz


[disclosure: this is an image of a
different Rabbi]




                                 @d...
Jane Austin - servants as keepers of the backchannel
                                                       @debs #behuman
http://www.flickr.com/photos/professorbop/2266502874



The original network - the locomotive
                            ...
Party Lines
              @debs #behuman
Concepts




           @debs #behuman
Golden Rule   “Law of reciprocity”

                                     @debs #behuman
The Social Contract




                  @debs #behuman
“The” Public Sphere   evolved to multiple publics

                                                @debs #behuman
So what exactly is going on today?




                                     @debs #behuman
3 Types of of Shifting


                http://www.flickr.com/photos/lightsoutfilms




                                 ...
http://www.flickr.com/photos/
                    anandham               http://www.flickr.com/photos/dg/869973/sizes/z/

...
Digital photos   photo sharing etiquette evolves

                                           @debs #behuman
http://www.flickr.com/photos/apoxapox/2635873837/sizes/o/




Stethoscope
                                                ...
Emerging
           @debs #behuman
http://www.flickr.com/photos/jypsygen/3461757736/sizes/o/in/photostream/




Answering Machine
                           ...
Social steganography   hiding in plain site on facebook

                                                  @debs #behuman
http://www.flickr.com/photos/nationalmemorialforthemountains/4534741523/sizes/o/in/photostream/




                      ...
http://www.flickr.com/photos/wlodi/3085157011




Contested
                                         @debs #behuman
Shutting off the internet   we view this as a right

                                                      @debs #behuman
Personal Data
                @debs #behuman
Lets examine a single piece of human interaction
                                                   @debs #behuman
So, now what?




                @debs #behuman
Approaches




             @debs #behuman
http://www.flickr.com/photos/eirikso/119201946




Technical
                                       @debs #behuman
http://www.(lickr.com/photos/aemkei/198970583/




Design     Can mitigate and set tone

                                 ...
http://www.flickr.com/photos/steren/




                                       Policy   Creative Commons

               ...
http://www.flickr.com/photos/thomashawk/5327432805/sizes/l/in/photostream/




Human Skills            We will negotiate n...
Tummeling as a
practice

One, such as a social director or
entertainer, who encourages guest
or audience participation. 2....
http://www.youtube.com/watch?v=nrlSkU0TFLs



You’ve all seen this video before. Now look at it in context of
evolving, em...
This new world requires the combination of new
design thinking, sophisticated tech tools and a
renewed focus on human skil...
Thanks


Deb Schultz
deborahschultz@gmail.com
www.deborahschultz.com
slideshare.net/debs
@debs

Co-founder, TummelVision
w...
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Forging a New Social Contract - SXSW 2011

This is the talk i gave at this year's SXSW to describe the new and emergent social contract we are crafting in a hyper connected world - i.e how is all this new tech impacting how we behave culturally, socially and in business.

Note: I included the "notes" inside each slide - for some reason they were not showing up as a transcript

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Forging a New Social Contract - SXSW 2011

  1. 1. Dear Miss Manners: the Social Web, WTF? Examining the emerging new social contract of our hyper-connected world Session Tags: #behuman @debs SXSW 2011 Deb Schultz www.deborahschultz.com http://www.flickr.com/photos/akc77/3370167184/
  2. 2. Before we begin ‣ I am not expert on political or social theory ‣ This is not a binary conversation - it’s complicated ‣ This talk is not about right and wrong ‣ This is not an exhaustive dialogue – I will leave things out ‣ This is a beginning not an end ‣ I have a bias as a practical utopian..;). @debs #behuman
  3. 3. For discussion ‣ We are here to frame the issue and make it transparent ‣ Discuss how the web is changing our perceptions of moral/ethical behavior and etiquette appropriateness ‣ As the makers of this world we need to own the issues and address them ‣ Do we even need an agreed upon new set of behavior or just let it sort itself out? @debs #behuman
  4. 4. Why are you here? What drew u to this topic?
  5. 5. “How the Internet gets inside us” - Gopnik, New Yorker Just a few examples @debs #behuman
  6. 6. private persistence personal identity truth “friend” authentic currency rude trust presence reciprocity respect honesty anonymity value free ownership intimacy accountability public urgency secret comfort appropriate self share celebrity objectivity influence constancy commerce Just a few sample words @debs #behuman
  7. 7. http://www.flickr.com/photos/malweth Shifting rules - Leads to vulnerability, discomfort and fragile trust @debs #behuman
  8. 8. Some recent lightening not too mention what you deal with every day storms @debs #behuman
  9. 9. Political cartoon by Randy Bish in the Pittsburgh Tribune-Review. What is secret? What is truth? What WikiLeaks needs to be transparent? @debs #behuman
  10. 10. Mid-East Revolution Do we have new responsibility here? @debs #behuman
  11. 11. Governments and businesses should start revising their social contracts with their stakeholders in the light of the new realities of the post-crisis world. -World Economic Forum Annual Meeting, 2011 Government & Commerce Davos @debs #behuman
  12. 12. Charlie Sheen Rude? Crazy? Entertaining? @debs #behuman
  13. 13. Can you think of other examples? @debs #behuman
  14. 14. http://www.flickr.com/photos/ppowers/350356743/sizes/l/in/photostream/ Historical Context @debs #behuman
  15. 15. http://www.flickr.com/photos/wishymom Every new technology brings new tensions and a reshaping of social frameworks @debs #behuman
  16. 16. Ancient times Rabbi Chaglitz [disclosure: this is an image of a different Rabbi] @debs #behuman
  17. 17. Jane Austin - servants as keepers of the backchannel @debs #behuman
  18. 18. http://www.flickr.com/photos/professorbop/2266502874 The original network - the locomotive @debs #behuman
  19. 19. Party Lines @debs #behuman
  20. 20. Concepts @debs #behuman
  21. 21. Golden Rule “Law of reciprocity” @debs #behuman
  22. 22. The Social Contract @debs #behuman
  23. 23. “The” Public Sphere evolved to multiple publics @debs #behuman
  24. 24. So what exactly is going on today? @debs #behuman
  25. 25. 3 Types of of Shifting http://www.flickr.com/photos/lightsoutfilms @debs #behuman
  26. 26. http://www.flickr.com/photos/ anandham http://www.flickr.com/photos/dg/869973/sizes/z/ Evolving @debs #behuman
  27. 27. Digital photos photo sharing etiquette evolves @debs #behuman
  28. 28. http://www.flickr.com/photos/apoxapox/2635873837/sizes/o/ Stethoscope @debs #behuman
  29. 29. Emerging @debs #behuman
  30. 30. http://www.flickr.com/photos/jypsygen/3461757736/sizes/o/in/photostream/ Answering Machine @debs #behuman
  31. 31. Social steganography hiding in plain site on facebook @debs #behuman
  32. 32. http://www.flickr.com/photos/nationalmemorialforthemountains/4534741523/sizes/o/in/photostream/ Your bad behavior now reflected Mucking up my stream explicitly and persistently in my feed @debs #behuman
  33. 33. http://www.flickr.com/photos/wlodi/3085157011 Contested @debs #behuman
  34. 34. Shutting off the internet we view this as a right @debs #behuman
  35. 35. Personal Data @debs #behuman
  36. 36. Lets examine a single piece of human interaction @debs #behuman
  37. 37. So, now what? @debs #behuman
  38. 38. Approaches @debs #behuman
  39. 39. http://www.flickr.com/photos/eirikso/119201946 Technical @debs #behuman
  40. 40. http://www.(lickr.com/photos/aemkei/198970583/ Design Can mitigate and set tone @debs #behuman
  41. 41. http://www.flickr.com/photos/steren/ Policy Creative Commons @debs #behuman
  42. 42. http://www.flickr.com/photos/thomashawk/5327432805/sizes/l/in/photostream/ Human Skills We will negotiate new etiquette together - it’s up to you @debs #behuman
  43. 43. Tummeling as a practice One, such as a social director or entertainer, who encourages guest or audience participation. 2. One who incites others to action. ETYMOLOGY: Yiddish tummler, from tumlen, to make a racket. Learn more at Tummelvision.tv
  44. 44. http://www.youtube.com/watch?v=nrlSkU0TFLs You’ve all seen this video before. Now look at it in context of evolving, emerging and contested behaviors.
  45. 45. This new world requires the combination of new design thinking, sophisticated tech tools and a renewed focus on human skills
  46. 46. Thanks Deb Schultz deborahschultz@gmail.com www.deborahschultz.com slideshare.net/debs @debs Co-founder, TummelVision www.tummerlvision.tv Senior Fellow, Altimeter Group www.altimetergroup.com @debs #behuman
  47. 47. The end
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    Aug. 26, 2011
  • jimholt44236

    Aug. 21, 2011
  • Etain

    Aug. 16, 2011
  • gsherman

    Jun. 10, 2011
  • cfpresos

    Jun. 5, 2011

This is the talk i gave at this year's SXSW to describe the new and emergent social contract we are crafting in a hyper connected world - i.e how is all this new tech impacting how we behave culturally, socially and in business. Note: I included the "notes" inside each slide - for some reason they were not showing up as a transcript

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