SlideShare une entreprise Scribd logo
1  sur  17
Télécharger pour lire hors ligne
Country: Georgia / Year: 2015
A new bank era:
the premium
bank SOLO
THE CHALLENGE
To create and deliver a soft
redefinition of the brand identity and
the new service and branch design for
SOLO in order to:
Engage new clients
Reflect differentiation and
reassurance
Improve customer base growth and
deliver one to one relationship
Generate cross selling
Create a new language and visual
communication
Be aligned to international standards
IMAGINARY
MOOD
FONTS
LOGO
COLOR
VALUES
CHARACTER
AND TONE OF VOICE
PROPOSITION
AND COPY
STORYTELLING
BRAND IDENTITY
SYMBOL
BRAND
PROMISE
BRAND POSITIONING
CORPORATE IDENTITY
BANK PRODUCT IDENTITY
- service system
- credit cards
BRANCH DESIGN
IMAGINARY
MOOD
FONTS
LOGO
COLOR
VALUES
CHARACTER
AND TONE OF VOICE
PROPOSITION
AND COPY
STORYTELLING
BRAND IDENTITY
SYMBOL
BRAND
PROMISE
BRAND POSITIONING
CORPORATE IDENTITY
BANK PRODUCT IDENTITY
- service system
- credit cards
BRANCH DESIGN
IMAGINARY
MOOD
FONTS
LOGO
COLOR
VALUES
CHARACTER
AND TONE OF VOICE
PROPOSITION
AND COPY
STORYTELLING
BRAND IDENTITY
SYMBOL
BRAND
PROMISE
BRAND POSITIONING
CORPORATE IDENTITY
BANK PRODUCT IDENTITY
- service system
- credit cards
BRANCH DESIGN
IMAGINARY
MOOD
FONTS
LOGO
COLOR
VALUES
E
PROPOSITION
AND COPY
SYMBOL
BRAND
PROMISE
D POSITIONING
CORPORATE IDENTITY
BANK PRODUCT IDENTITY
- service system
- credit cards
BRANCH DESIGN
Brand positioning and brand identity Brand visual identity Design touchpoints development
BRAND
REPOSITIONING
AND NEW
BRAND DESIGN
THE CLIENT
We have been engaged to innovate
SOLO brand dna and identity to better
compete in the market and catch new
clients.
Bank of Georgia, the leading bank in
Georgia based on total assets, offers
a broad range of retail and corporate
banking, investment management
and insurance services to its clients in
Georgia.
ENHANCING GEORGIAN
SOUL AND BOOSTING IT
IN A CONTEMPORARY WAY
SOLO
MASS-AFFLUENT
FRAMEWORK
Bank of Georgia - SOLO brand positioning & TP design project
The new corporate identity of Solo
is eye catching and memorable.
Research has allowed us to reach a
visual solution, that through its soft
form, remembers Georgian letters as
well as gives a premium character to
logo.
A great impact with luxury lifestyle
products delivering you a sense of
precious and exclusivity look and feel.
Bank of Georgia - SOLO brand positioning & TP design project
NEW BRANCH
DESIGN
The premium bank, SOLO.
We didn’t create a bank.
We revolutionary the bank and its way
to compete in the market.
SOLO FEEL
THE FUTURE
SURPRISE
the customer,
even from the
window branch,
is attracted and
invited to enter
the customer is
always welcomed at
the reception desk and
he is invited to sit at
one location
the customer is involved
in the discovery of SOLO
banking and lifestyle
products when the
consultant comes to him
the level of privacy is
always guaranteed
thanks to several
solutions designed for
the customer
REASSURANCE ENGAGEMENT PRIVACY
THE NEW SOLO PREMIUM
CUSTOMER EXPERIENCE
ZONING CONCEPT
Bank of Georgia - SOLO brand positioning & TP design project
Bank of Georgia - SOLO brand positioning & TP design project
The concept of SOLO is more than a
bank, it is a status symbol.
It is not a bank that customers need
but the one they want.
Bank of Georgia - SOLO brand positioning & TP design project
Bank of Georgia - SOLO brand positioning & TP design project

Contenu connexe

Similaire à Bank of Georgia - SOLO brand positioning & TP design project

The Future of Brands- Global and Regional Perspective
The Future of Brands- Global and Regional PerspectiveThe Future of Brands- Global and Regional Perspective
The Future of Brands- Global and Regional Perspectivevalicon
 
Branding and communication
Branding and communication Branding and communication
Branding and communication Abir Hossain
 
Branding and Marketing
Branding and MarketingBranding and Marketing
Branding and Marketingabir hossain
 
top branding agencies Tulsa- Levo
top branding agencies Tulsa- Levotop branding agencies Tulsa- Levo
top branding agencies Tulsa- LevoLevo
 
Brand and Corporate Identity Management pdf
Brand and Corporate Identity Management pdfBrand and Corporate Identity Management pdf
Brand and Corporate Identity Management pdfFaakor Agyekum
 
World Tide Web Company Introduction
World Tide Web Company IntroductionWorld Tide Web Company Introduction
World Tide Web Company IntroductionJohn Robinson
 
Brand creativity and business success
Brand creativity and business successBrand creativity and business success
Brand creativity and business successZenera Consulting
 
Urban Upbound Naming & Visual Identity
Urban Upbound Naming & Visual IdentityUrban Upbound Naming & Visual Identity
Urban Upbound Naming & Visual IdentitySlava *
 
15 things to_think_your_way_through
15 things to_think_your_way_through15 things to_think_your_way_through
15 things to_think_your_way_throughJason J Gale
 
Compro_2016_v2.0-2
Compro_2016_v2.0-2Compro_2016_v2.0-2
Compro_2016_v2.0-2Rama Yoga
 
Meltwater Experia 2015 Agency Credentials.
Meltwater Experia 2015 Agency Credentials.Meltwater Experia 2015 Agency Credentials.
Meltwater Experia 2015 Agency Credentials.akshit sogani
 
Brand mangement main
Brand mangement mainBrand mangement main
Brand mangement mainprashhh
 
Brand mangement by Prashant Mirgule..
Brand mangement by Prashant Mirgule..Brand mangement by Prashant Mirgule..
Brand mangement by Prashant Mirgule..prashhh
 
SKRdesign KISS Branding Case Study
SKRdesign KISS Branding Case StudySKRdesign KISS Branding Case Study
SKRdesign KISS Branding Case StudySue Rahn
 
Travel and Hospitality Marketing Experience Agency | Social Capital Agency
Travel and Hospitality Marketing Experience Agency | Social Capital AgencyTravel and Hospitality Marketing Experience Agency | Social Capital Agency
Travel and Hospitality Marketing Experience Agency | Social Capital AgencyEric Sutfin
 
Digital Marketing & Employment Branding Services | Social Capital Agency
Digital Marketing & Employment Branding Services | Social Capital AgencyDigital Marketing & Employment Branding Services | Social Capital Agency
Digital Marketing & Employment Branding Services | Social Capital AgencyEric Sutfin
 

Similaire à Bank of Georgia - SOLO brand positioning & TP design project (20)

The Future of Brands- Global and Regional Perspective
The Future of Brands- Global and Regional PerspectiveThe Future of Brands- Global and Regional Perspective
The Future of Brands- Global and Regional Perspective
 
Branding and communication
Branding and communication Branding and communication
Branding and communication
 
Branding and Marketing
Branding and MarketingBranding and Marketing
Branding and Marketing
 
top branding agencies Tulsa- Levo
top branding agencies Tulsa- Levotop branding agencies Tulsa- Levo
top branding agencies Tulsa- Levo
 
Brand and Corporate Identity Management pdf
Brand and Corporate Identity Management pdfBrand and Corporate Identity Management pdf
Brand and Corporate Identity Management pdf
 
World Tide Web Company Introduction
World Tide Web Company IntroductionWorld Tide Web Company Introduction
World Tide Web Company Introduction
 
Branding courses
Branding coursesBranding courses
Branding courses
 
Brand creativity and business success
Brand creativity and business successBrand creativity and business success
Brand creativity and business success
 
Brand building basics
Brand building basicsBrand building basics
Brand building basics
 
Urban Upbound Naming & Visual Identity
Urban Upbound Naming & Visual IdentityUrban Upbound Naming & Visual Identity
Urban Upbound Naming & Visual Identity
 
15 things to_think_your_way_through
15 things to_think_your_way_through15 things to_think_your_way_through
15 things to_think_your_way_through
 
Compro_2016_v2.0-2
Compro_2016_v2.0-2Compro_2016_v2.0-2
Compro_2016_v2.0-2
 
Mojo Company Profile
Mojo Company ProfileMojo Company Profile
Mojo Company Profile
 
Branding E L 2
Branding E L 2Branding E L 2
Branding E L 2
 
Meltwater Experia 2015 Agency Credentials.
Meltwater Experia 2015 Agency Credentials.Meltwater Experia 2015 Agency Credentials.
Meltwater Experia 2015 Agency Credentials.
 
Brand mangement main
Brand mangement mainBrand mangement main
Brand mangement main
 
Brand mangement by Prashant Mirgule..
Brand mangement by Prashant Mirgule..Brand mangement by Prashant Mirgule..
Brand mangement by Prashant Mirgule..
 
SKRdesign KISS Branding Case Study
SKRdesign KISS Branding Case StudySKRdesign KISS Branding Case Study
SKRdesign KISS Branding Case Study
 
Travel and Hospitality Marketing Experience Agency | Social Capital Agency
Travel and Hospitality Marketing Experience Agency | Social Capital AgencyTravel and Hospitality Marketing Experience Agency | Social Capital Agency
Travel and Hospitality Marketing Experience Agency | Social Capital Agency
 
Digital Marketing & Employment Branding Services | Social Capital Agency
Digital Marketing & Employment Branding Services | Social Capital AgencyDigital Marketing & Employment Branding Services | Social Capital Agency
Digital Marketing & Employment Branding Services | Social Capital Agency
 

Dernier

Web 3 in Retail Unlocking New Possibilities
Web 3 in Retail Unlocking New PossibilitiesWeb 3 in Retail Unlocking New Possibilities
Web 3 in Retail Unlocking New PossibilitiesLiveplex
 
Aliexpress Coupon Codes And Discount Codes
Aliexpress Coupon Codes And Discount CodesAliexpress Coupon Codes And Discount Codes
Aliexpress Coupon Codes And Discount Codesbirs gonzo
 
Retail OS - Delivering the Omnichannel Experience.pptx
Retail OS - Delivering the Omnichannel Experience.pptxRetail OS - Delivering the Omnichannel Experience.pptx
Retail OS - Delivering the Omnichannel Experience.pptxJohn Andrews
 
Key-Benefits-of-Marketplace-Payment-Reconciliation
Key-Benefits-of-Marketplace-Payment-ReconciliationKey-Benefits-of-Marketplace-Payment-Reconciliation
Key-Benefits-of-Marketplace-Payment-ReconciliationVinculum Solutions Pvt. Ltd.
 
Delihvery-Delivery Partner-Ecommerce Platform
Delihvery-Delivery Partner-Ecommerce PlatformDelihvery-Delivery Partner-Ecommerce Platform
Delihvery-Delivery Partner-Ecommerce PlatformDeborahnich
 

Dernier (6)

Web 3 in Retail Unlocking New Possibilities
Web 3 in Retail Unlocking New PossibilitiesWeb 3 in Retail Unlocking New Possibilities
Web 3 in Retail Unlocking New Possibilities
 
Aliexpress Coupon Codes And Discount Codes
Aliexpress Coupon Codes And Discount CodesAliexpress Coupon Codes And Discount Codes
Aliexpress Coupon Codes And Discount Codes
 
Retail OS - Delivering the Omnichannel Experience.pptx
Retail OS - Delivering the Omnichannel Experience.pptxRetail OS - Delivering the Omnichannel Experience.pptx
Retail OS - Delivering the Omnichannel Experience.pptx
 
Key-Benefits-of-Marketplace-Payment-Reconciliation
Key-Benefits-of-Marketplace-Payment-ReconciliationKey-Benefits-of-Marketplace-Payment-Reconciliation
Key-Benefits-of-Marketplace-Payment-Reconciliation
 
Delihvery-Delivery Partner-Ecommerce Platform
Delihvery-Delivery Partner-Ecommerce PlatformDelihvery-Delivery Partner-Ecommerce Platform
Delihvery-Delivery Partner-Ecommerce Platform
 
Ball Pens
Ball                                PensBall                                Pens
Ball Pens
 

Bank of Georgia - SOLO brand positioning & TP design project

  • 1. Country: Georgia / Year: 2015 A new bank era: the premium bank SOLO
  • 2. THE CHALLENGE To create and deliver a soft redefinition of the brand identity and the new service and branch design for SOLO in order to: Engage new clients Reflect differentiation and reassurance Improve customer base growth and deliver one to one relationship Generate cross selling Create a new language and visual communication Be aligned to international standards IMAGINARY MOOD FONTS LOGO COLOR VALUES CHARACTER AND TONE OF VOICE PROPOSITION AND COPY STORYTELLING BRAND IDENTITY SYMBOL BRAND PROMISE BRAND POSITIONING CORPORATE IDENTITY BANK PRODUCT IDENTITY - service system - credit cards BRANCH DESIGN IMAGINARY MOOD FONTS LOGO COLOR VALUES CHARACTER AND TONE OF VOICE PROPOSITION AND COPY STORYTELLING BRAND IDENTITY SYMBOL BRAND PROMISE BRAND POSITIONING CORPORATE IDENTITY BANK PRODUCT IDENTITY - service system - credit cards BRANCH DESIGN IMAGINARY MOOD FONTS LOGO COLOR VALUES CHARACTER AND TONE OF VOICE PROPOSITION AND COPY STORYTELLING BRAND IDENTITY SYMBOL BRAND PROMISE BRAND POSITIONING CORPORATE IDENTITY BANK PRODUCT IDENTITY - service system - credit cards BRANCH DESIGN IMAGINARY MOOD FONTS LOGO COLOR VALUES E PROPOSITION AND COPY SYMBOL BRAND PROMISE D POSITIONING CORPORATE IDENTITY BANK PRODUCT IDENTITY - service system - credit cards BRANCH DESIGN Brand positioning and brand identity Brand visual identity Design touchpoints development
  • 3. BRAND REPOSITIONING AND NEW BRAND DESIGN THE CLIENT We have been engaged to innovate SOLO brand dna and identity to better compete in the market and catch new clients. Bank of Georgia, the leading bank in Georgia based on total assets, offers a broad range of retail and corporate banking, investment management and insurance services to its clients in Georgia.
  • 4. ENHANCING GEORGIAN SOUL AND BOOSTING IT IN A CONTEMPORARY WAY
  • 7. The new corporate identity of Solo is eye catching and memorable. Research has allowed us to reach a visual solution, that through its soft form, remembers Georgian letters as well as gives a premium character to logo.
  • 8. A great impact with luxury lifestyle products delivering you a sense of precious and exclusivity look and feel.
  • 10. NEW BRANCH DESIGN The premium bank, SOLO. We didn’t create a bank. We revolutionary the bank and its way to compete in the market.
  • 12. SURPRISE the customer, even from the window branch, is attracted and invited to enter the customer is always welcomed at the reception desk and he is invited to sit at one location the customer is involved in the discovery of SOLO banking and lifestyle products when the consultant comes to him the level of privacy is always guaranteed thanks to several solutions designed for the customer REASSURANCE ENGAGEMENT PRIVACY THE NEW SOLO PREMIUM CUSTOMER EXPERIENCE ZONING CONCEPT
  • 15. The concept of SOLO is more than a bank, it is a status symbol. It is not a bank that customers need but the one they want.