It's quite disheartening to see how so many sales people and entrepreneurs continue to send across their sales pitch deck over email when a potential clients says "Please email me that presentation" - without realising how doing so could affect the progress of the deal.
A presentation to be emailed has to be a version, but a very different presentation from the sales pitch deck.
Check out this presentation to understand why doing so is important and also how to do so in 10 easy steps.
8. but if your
SALES DECK
already looks like a
PRESENTATION
then here are
3 REASONS
WHY EMAILING IT
IS A REALLY
BAD IDEA
9. 1 YOUR DECK WOULD GET SHARED
with others who have never heard your pitch
10. 2 YOU ARE NOT GOING TO BE AROUND
to explain things and answer queries
11. 3 YOUR DECK HAS DIVIDED ATTENTION
with so many things ready to distract
12. 10THINGS
so finally here are
to your email decks
to ensure they are doing a lot of good
and no harm
TO DO
13. OBJECTIVE
rethink your
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• You Can’t Close The Deal With It
• If Sending Before Meeting, Make It A Teaser To Get The Meeting
• If Sending Post Meeting, Use It To Push The Deal Forward
15. ENGAGING
MAKE IT
• With No Committed Time Slot, It Really Needs To Be Engaging
• Consider Adding Images, Icons & Examples
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16. per slide
ONE IDEA
• Don’t Fret About The Number Of Slides.
• Long Yet Engaging & Simple, Wins Over Short Yet Complicated
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17. HELP TEXT
add some
• This Sentence Is A Help Text. Use It Sparingly, Though.
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18. TITLE SLIDE
MAKE AN ENTICING
• Come Up With A Title That Creates Interest In The Viewer
• Use Large Font Size To Ensure Readability From Attachment
Preview
• This Deck’s Title Is A Good Example
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19. CALL TO ACTION
have a clear
• Do You Want Them To Visit A Web Page To Learn More
• Or Is There A Case Study You Want Them To Download
• Have It Only If It Serves The Objective
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20. SELF SUFFICIENT
ensure it to be
• Make Sure That Your Deck Doesn’t Require Any Additional
Information or Background, Beyond The Obvious, To Be Relevant
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21. the file
RENAME
• Don’t Name It Something Like “Sales Deck”
• Think About How The Other Person Would Search For The File,
Once Downloaded, On His Computer
• E.g. “ABC Ltd.’s Sales Presentation for XYZ Ltd.” OR “How Does ABC
Ltd. Fix Recruitment Issues”
• And Of-course, Only Send A PDF Version (Or Similar)
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22. HYPERLINK
upload and share
• Sharing A Hyperlink Has Many Benefits Over Sending It As An
Attachment. Such As, Tracking User Behaviour, No Heavy Files To
Download.
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