A brief introduction to Mixpanel business analytics tool, it tracks user interactions with web & mobile applications, measures user engagement and retention, helps to perform A/B testing, sending push notifications, supports JQL queries. It tells user’s entire journey across every touch point.

1. Deepak Modak
24 Feb 2017

2. Answer to
What is happening ?
When is it happening ?
Who is doing it ?
How often it is happening?

3. Mixpanel
It is a business analytics tool which tracks user interactions with
web and mobile applications, and it measures user engagement
and retention.
Product analytics for product people.

4. Event
It can be
First Launch
Tapped on "Register Now" button
Opened "News Section"
Updated "Profile Details"
Authentication Success
Authentication Error
Purchased in-app item

5. Event Tracking
Action Mixpanel Solution
Track user activity Engagement
When users are dropping Funnel
What is the most used feature Retention

6. People
Know about
Demographics of user
Profile Details of user
Browsing History of user

7. Analytics
Engagement / Retention
Funnel
Autotrack
JQL Supports
Marketing
A/B Testing
Email/Push Notifications
People

8. Digital footprint of User
Registered
Welcome SMS Welcome Mail Reminder SMS Reminder Mail
On web or mobile, track user’s entire journey across every touch point

9. Do and Don’ts
1. Human-readable names are much appreciated. e.g "Registered" instead of
"user_registered_form"
2. It's better to use special or reserved properties as much possible. e.g $email,
$phone etc.
3. Property names should not begin with $ or mp_. These properties are reserved for
special properties.
4. Property name maxlength is 255 characters.
5. It is advised to use property name with 20 characters else it will get cut off by
dashboard UI.

10. Other Options
Free
Google Analytics
Flurry
Paid
Omniture
KISSmetrics
Localytics

11. Data Flow
User
Mixpanel
Agent
Server
Admin
Mixpanel
Agent
Data
Track Event
Analytics
Track Event
ViewData

12. Thank you