2. Introduction
In 2013, DeepDyve added 2,000 new titles representing over 3 million
articles. Our service now includes over 10 million rentable articles from
nearly 10,000 journals spanning the fields of STM and SSH.
DeepDyve’s audience and engagement show continued growth with a
350% growth in registered users and a 650% increase in the number of
articles.
The majority of DeepDyve’s users come from businesses with < 100
employees representing the unmet needs of “unaffiliated” users who
lack convenient and affordable access to scholarly research.
77% of these users come from outside the US with a diverse “long tail” of
interests.
In summary, unaffiliated users represent a highly fragmented, global audience
with a broad set of information needs. Serving them requires a highly
standardized, low-cost, direct-to-end user platform with in-depth analytics and
rapid testing and prototyping.
We believe we have made significant progress in monetizing this new user base.
In addition, the research we have conducted with our partners has shown that
this market incremental to the traditional publisher market and helps fulfill their
mission of information dissemination.
2013 Report
3. What People Read in 2013, By Subject Area
While STM fields are most widely read, SSH represents roughly one quarter of all readership reflecting
the profile of unaffiliated users as practitioners of research.
Engineering
Physics
&
Astronomy
Medicine
&
Den9stry
Chemistry
Nursing
&
Health
Professions
Computer
Science
Materials
Science
Pharmacology,
Toxicology
&
Pharmaceu9cal
Science
Health
Sciences
Veterinary
Science
&
Veterinary
Medicine
Earth
&
Planetary
Sciences
Physical
Sciences &
Engineering
18%
33%
Chemical
Engineering
Mathema9cs
Energy
Social
Sciences &
Humanities
24%
Psychology
Life
Sciences
Business
Management
&
Accoun9ng
25%
Decision
Sciences
Environmental
Science
Arts
&
Humani9es
Economics,
Econometrics
&
Finance
Biochemistry,
Gene9cs
&
Molecular
Biology
Social
Sciences
Agricultural
&
Biological
Sciences
Neuroscience
Immunology
&
Microbiology
2013 Report
4. Summary of All Subject Areas
Medicine & Dentistry articles lead in popularity, followed by Engineering
Health
Sciences
|
Medicine
&
Den9stry
5.1%
Physical
Sciences
&
Engineering
|
Engineering
4.4%
Physical
Sciences
&
Engineering
|
Physics
&
Astronomy
4.2%
Life
Sciences
|
Environmental
Science
4.2%
Life
Sciences
|
Biochemistry,
Gene9cs
&
Molecular
Biology
4.0%
Social
Sciences
&
Humani9es
|
Psychology
3.7%
Social
Sciences
&
Humani9es
|
Business
Management
&
Accoun9ng
3.1%
Life
Sciences
|
Agricultural
&
Biological
Sciences
3.1%
Physical
Sciences
&
Engineering
|
Chemistry
3.0%
Health
Sciences
|
Nursing
&
Health
Professions
2.5%
Social
Sciences
&
Humani9es
|
Decision
Sciences
2.3%
Physical
Sciences
&
Engineering
|
Computer
Science
2.1%
Health
Sciences
|
Pharmacology,
Toxicology
&
Pharmaceu9cal
Science
2.0%
Physical
Sciences
&
Engineering
|
Materials
Science
1.8%
Social
Sciences
&
Humani9es
|
Arts
&
Humani9es
1.7%
Life
Sciences
|
Immunology
&
Microbiology
1.5%
Social
Sciences
&
Humani9es
|
Economics,
Econometrics
&
Finance
1.4%
Social
Sciences
&
Humani9es |
Social
Sciences
1.3%
Physical
Sciences
&
Engineering
|
Earth
&
Planetary
Sciences
1.3%
Physical
Sciences
&
Engineering
|
Chemical
Engineering
1.2%
Physical
Sciences
&
Engineering
|
Mathema9cs
Physical
Sciences
&
Engineering
|
Energy
Health
Sciences
|
Veterinary
Science
&
Veterinary
Medicine
2013 Report
1.0%
0.7%
0.6%
5. Subjects Read by Age of Article
Majority of articles read were published post-2004, although several articles as old as the late
1800’s were accessed
Health
Sciences
<1950
1950
-‐
1969
Social
Sciences
&
Humani9es
1970
-‐
1979
1980
-‐
1989
1990
-‐
1999
2000
-‐
2004
2005
-‐
2009
Life
Sciences
2010-‐2012
First
Half
2013
Second
Half
2013
Physical
Sciences
&
Engineering
0%
10%
20%
2013 Report
30%
40%
50%
60%
70%
80%
90%
100%
6. Subjects Read by Age of Article
Physics & astronomy articles age well with even balance of older articles read, which points to
archives of that topic continuing to be a valuable resource
Social
Sciences
&
Humani9es |
Social
Sciences
Social
Sciences
&
Humani9es
|
Psychology
Social
Sciences
&
Humani9es
|
Economics,
Econometrics
&
Finance
Social
Sciences
&
Humani9es
|
Decision
Sciences
Social
Sciences
&
Humani9es
|
Business
Management
&
Accoun9ng
Social
Sciences
&
Humani9es
|
Arts
&
Humani9es
Social
Sciences
&
Humani9es
Physical
Sciences
&
Engineering
|
Physics
&
Astronomy
Physical
Sciences
&
Engineering
|
Mathema9cs
Physical
Sciences
&
Engineering
|
Materials
Science
Physical
Sciences
&
Engineering
|
Engineering
Physical
Sciences
&
Engineering
|
Energy
Physical
Sciences
&
Engineering
|
Earth
&
Planetary
Sciences
Physical
Sciences
&
Engineering
|
Computer
Science
Physical
Sciences
&
Engineering
|
Chemistry
Physical
Sciences
&
Engineering
|
Chemical
Engineering
Physical
Sciences
&
Engineering
Life
Sciences
|
Neuroscience
Life
Sciences
|
Immunology
&
Microbiology
Life
Sciences
|
Environmental
Science
Life
Sciences
|
Biochemistry,
Gene9cs
&
Molecular
Biology
Life
Sciences
|
Agricultural
&
Biological
Sciences
Life
Sciences
Health
Sciences
|
Veterinary
Science
&
Veterinary
Medicine
Health
Sciences
|
Pharmacology,
Toxicology
&
Pharmaceu9cal
Science
Health
Sciences
|
Nursing
&
Health
Professions
Health
Sciences
|
Medicine
&
Den9stry
Health
Sciences
<1950
1950
-‐
1969
1970
-‐
1979
1980
-‐
1989
1990
-‐
1999
2000
-‐
2004
2005
-‐
2009
2010-‐2012
First
Half
2013
Second
Half
2013
0%
2013 Report
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
7. Sample of Top Articles Of The Year
From hamburgers to self-destructing data, people’s academic interests were very broad in 2013
1. Fast food hamburgers: what are we really
eating? (Annals of Diagnostic Pathology)
2. A Review of Footprint analysis tools for
monitoring impacts on sustainability
(Journal of Cleaner Production)
3. Can medical students achieve skills
proficiency through simulation training?
(The American Journal of Surgery)
4. Developing resonant leaders through
emotional intelligence, vision and
coaching (Organizational Dynamics)
5. When confidence is detrimental: Influence
of overconfidence on leadership
effectiveness (The Leadership Quarterly)
6. Financial distress and corporate
governance in Zimbabwean banks
(Corporate Governance)
7. Antibiotic treatment in patients with
chronic low back pain and vertebral bone
edema (Modic type 1 changes): a doubleblind randomized clinical controlled trial
of efficacy (European Spine Journal)
8. Diet Coke and Mentos: What is really
behind this physical reaction? (The
American Journal of Physics)
9. Development of a multi criteria decision
model for justification of green
manufacturing systems (International
Journal of Green Economics)
10. On the interplay between environmental
reporting and management accounting
change (Management Accounting
Research)
19. Identity and sport: young French
Canadians and the Montreal Canadiens
hockey club (Sport, Business and
Management: An International Journal)
11. Turning the Tables: Freud's Response to
Antisemitism in The Interpretation of
Dreams (Leo Baeck Institute Year Book)
20. Measuring follower confidence in top
leadership direction (Leadership &
Organization Development Journal)
12. Introduction -- the competency
movement: its origins and impact on the
public sector (International Journal of
Public Sector Management)
21. The Unemployment/Output Tradeoff in
Transition Economies: Does Okun's Law
Apply? (Economic Change and
Restructuring)
13. What type of leadership behaviors are
functional in teams? A meta-analysis (The
Leadership Quarterly)
22. Metonymy: Developing a cognitive
linguistic view (Cognitive Linguistics)
14. Customer value: The next source for
competitive advantage (Journal of the
Academy of Marketing Science)
15. Investigation of structural, optical and
electronic properties in Al-Sn co-doped
ZnO thin films (Applied Surface Science
16. Trazodone for sleep disturbance during
methadone maintenance: A double-blind,
placebo-controlled trial (Drug and Alcohol
Dependence)
17. Some Moral Minima (The Good Society)
18. Participative budgeting: a review of
empirical research and practical
implications (International Journal of
Business Innovation and Research)
2013 Report
23. Synthesis and bioevaluation of some new
isoniazid derivatives (Bioorganic &
Medicinal Chemistry)
24. SeDas: A Self-Destructing Data System
Based on Active Storage Framework
(Magnetics, IEEE Transactions on)
25. The role of facial hair in women's
perceptions of men's attractiveness,
health, masculinity and parenting abilities
(Evolution and Human Behavior)
8. Most Read Journals of 2013
•
•
•
AIP Conference
Proceedings
•
American Journal of
Medical Genetics
American Journal of
Physics
Expert Systems with
Applications
•
Medical Physics
•
Proceedings of SPIE
•
Food Chemistry
•
Radiology
•
International Journal of
Pharmaceutics
•
•
Journal of Applied
Physics
Renewable and
Sustainable Energy
Reviews
•
Journal of Business
Ethics
Social Science &
Medicine
•
Tourism Management
•
Applied Physics Letters
•
Bioresource
Technology
•
•
Biotechnology and
Bioengineering
•
Journal of Business
Research
•
Computers in Human
Behavior
•
Journal of Chemical
Physics
•
Energy Policy
•
•
European Journal of
Marketing
Journal of Food
Engineering
•
Journal of
Pharmaceutical
Science
•
European Journal of
Operational Research
2013 Report
9. Where Our Readers Come From | Geography
In 2013 DeepDyve received visitors from 230 countries, with a sample of top countries below.
The United States (23%) leads the way, with India, the United Kingdom, and China also
contributing significant numbers.
South Korea
Australia
Taiwan
Italy
Japan
Iran
United States
Brazil
France
Canada
Germany
China
India
United Kingdom
Top 15 countries shown
2013 Report
10. Where Our Readers Come From | Company Size
Companies of all sizes are using DeepDyve to solve their research dilemmas. While the majority
are from companies with fewer than 100 employees, 17% are also from very large organizations.
F500
Medium-Large (501-1000)
Medium (101-500)
Large (1001-5000)
Small (21-100)
Very Large (5000+)
2013 Report
Very Small (1-20)
11. Where Our Readers Come From | Industry & Functional Area
People from over 90 different functional categories and 130 industry categories visited DeepDyve
in 2013.
Industry
Functional Area
Education
Information
Technology
Other (80+
Categories)
Other (122+
Categories)
Business Services
Marketing
Healthcare
Wholesalers
Durable Goods
Media & Internet
Retail
Wholesalers
Manufacturing
Search Engines &
Internet Portals
2013 Report
Business
Analysts
Medical Imaging
& Radiology
Engineering
Electronics
Medical Doctor
C-Suite
Engineering/
Technical
Medical/Health
12. Where Our Readers Come From | Device
Over 90% of our readers visited DeepDyve from a desktop, although mobile and tablet usage is
growing and we are continuing to monitor it.
Tablet
Mobile
Desktop
2013 Report