These slides accompany the Appsflyer and deltaDNA webinar. Learn how to find the right players, improve their experience and monetize your game.
What will you learn?
- How to measure and optimize your user acquisition and retargeting campaigns
- Why game personalization matters to LTV and engagement
- How to use tools to personalize your game
- How to drive bottom line commercial success
2. Ran Avrahamy
Head of Marketing – AppsFlyer
Mark Robinson
CEO – deltaDNA
Fascinated by the potential of big data, Mark co-
founded deltaDNA in 2010 and has made it his
personal mission to evangelize on how analytics
can change the games industry.
Managing a complicated relationship with mobile.
(Too) early adopter. Loves being an entrepreneur
- Hates the word entrepreneur.
3. And get 3 stars
while you’re at it!
How to Take Your
Advertising Campaigns
To The Next Level
11. So…
How Do You
Take Your
Campaigns
to The Next
Level?
2nd Star
OneLink
1st Star
Rich in-app events
3rd Star
Know your
networks
12. Tutorial
completion
Sharing
with friends
Unlocking
achievements
Sessions In-app purchases Facebook
Connect
Players who connected
with Facebook and
completed a tutorial
Players who made an in-app
purchase, completed level 10
but were inactive for 7 days
& Combine rich in-app events
...parameters at the SDK level
to pinpoint which media...
source delivered, for example
Rich In-App Events
13. Single smart tracking
link for all sources
Non-disruptive user
experiences
Real time attribution data
Multiple links for each
campaign, platform and OS
Broken user experiences
No conversion data
From... To...
The Evolution of Deeplinking
14. Click
Attribution data provided
in real time
User landed on the right
screen
App Installed
Direct to app
App openedApp not installed: App
Store Redirect
in action
App opened