Going Geoloco! Location-based services, Developers, and Your Open Platform
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This document discusses the rise of location-based services and APIs. It notes how smartphones and GPS devices enabled the growth of location data and checking-in services like Foursquare. It provides examples of companies like American Express, CNN, and Yellow Pages that have partnered with location services by opening their data through APIs. The document advocates that companies make their location and other data available through APIs in RESTful formats like JSON to attract developers and compete in the growing market of location-based applications and services.
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Going Geoloco! Location-based services, Developers, and Your Open Platform
- 1. Going Geo-Loco: Location-based Services, Developers, and YourOpen Platform Delyn Simons Director of Developer Relations Mashery March 2011
- 2. Local Contenthas always been valuable
- 3. then came Local Content for the Web
- 4. GPS Devices
- 5. Smartphones
- 6. API Revolution Source: ProgrammableWeb, December 2010 and March 2011
- 8. Make that 6
- 9. 2009: Gowalla & Foursquare Launch at SXSW
- 10. 2010: Right time, Right place, Free Taco
- 11. 2011: SimpleGEO breakout year?
- 13. API Giants Launch Geolocation APIs
- 14. Biz Dev 2.0: Twitter Places Partners
- 15. Coopetition: Gowalla + Foursquare API
- 16. API Case StudyNew Markets, New Customers
- 17. American Express & Foursquare
- 18. APIs made it possible
- 24. API Case StudyYour API gets you into new deal cycles
- 26. API Case StudyYellow Pages: Accurate, Unique, Structured Data for the 21st century
- 27. Remember these Yellow Pages?
- 28. Not your grandfather’s Yellow Pages
- 29. Yellow Pages in the 21stcentry
- 30. APIs make it possible
- 31. API Case StudyCompete with the big boys
- 32. Quova – WordPress plugin, location aware
- 33. Weatherbug: All weather is local
- 34. Dotmenu: Takeout delivery to local area
- 35. Make your API desirable for LBS developers Verified, structured, accurate data is a strength of established companies in demand by developers Think XML output format is enough? Think JSON. Are your services still based in SOAP? Think RESTful. Push notifications/real-time web alerts helps make your API friendly to mobile app developers
- 36. Your feedback is a gift Q&A
- 37. Going Geo-Loco: Location-based Services, Developers, and YourOpen Platform Delyn Simons Director of Developer Relations Mashery March 2011