Seems like most companies are exploring what it means to build an API and open that to the developer community. But what does it mean to have an API? How should you be thinking about your API strategically for your business? Hear from companies who have successfully launched APIs for their business and how they approach their API from strategy to execution.

1. A New Breed of APIs:
What Your Company’s API Strategy
Should Be
#twiliocon API Panel
Dennis Brennan
@capitalonelabs
Sr Engineering Manager, Capital One Labs
Andrew Budd
@andrewbudd, @espnapi
Assc Director, Innovation Project Development, ESPN
Teresa Tung
@accenture
Sr Manager, Accenture Labs
Delyn Simons
Head of Developer Platform
@delynator, @mashery

2. Mainstreaming of APIs
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*Other names and brands may be claimed as the property of others.
10/14/2013
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3. Rewards, Deals,
Hackathons
Branded Capital
One eGiftCards,
Charity Use Cases
API
SUPPORT
INFO
SERVICES
10/14/2013
PRODUC
T
INFO
COMMERC
E
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4. Premium content for
licensing partners
Branded
ESPN apps
API
SUPPORT
INFO
SERVICES
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PRODUC
T
INFO
COMMERC
E
Headlines,
hackathons,
dev tools
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5. Internal Case Study
Accenture CIO Time Reports
Partner Case Study
North America Telco Client
3rd Party App Case Study
Global Food & Distribution
Client
Design for the Developer
Driven by the Business Case
Continuous Developer Outreach
Key Take Away: Design of API for
internal app developers allows for
Accenture specific terminology
(enterpriseID instead of name, or
WBS instead of charge number,
etc).
Key Take Away: Focus on the partner
developer and the business case of
supporting device activation growth was
essential for enabling and claiming API
program success.
Key Take Away: Creating a robust multitenant platform and a app developer
outreach program is essential to ensure
APIs are used correctly and performance
is good (e.g., code reviews, promotion
from test to prod)
10/14/2013
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6. A New Breed of APIs:
What Your Company’s API Strategy Should Be
#twiliocon API Panel
PANELISTS
Dennis Brennan - @capitalonelabs
Andrew Budd - @andrewbudd, @espnapi
Teresa Tung - @accenture
Delyn Simons - @delynator, @mashery

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*Other names and brands may be claimed as the property of others.
Copyright ©2013 Intel Corporation.

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Rev. 7/17/13