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Your API is So 2006 - Dreamforce 2011 Slide 3 Your API is So 2006 - Dreamforce 2011 Slide 4 Your API is So 2006 - Dreamforce 2011 Slide 5 Your API is So 2006 - Dreamforce 2011 Slide 6 Your API is So 2006 - Dreamforce 2011 Slide 7 Your API is So 2006 - Dreamforce 2011 Slide 8 Your API is So 2006 - Dreamforce 2011 Slide 9 Your API is So 2006 - Dreamforce 2011 Slide 10 Your API is So 2006 - Dreamforce 2011 Slide 11 Your API is So 2006 - Dreamforce 2011 Slide 12 Your API is So 2006 - Dreamforce 2011 Slide 13 Your API is So 2006 - Dreamforce 2011 Slide 14 Your API is So 2006 - Dreamforce 2011 Slide 15 Your API is So 2006 - Dreamforce 2011 Slide 16 Your API is So 2006 - Dreamforce 2011 Slide 17 Your API is So 2006 - Dreamforce 2011 Slide 18 Your API is So 2006 - Dreamforce 2011 Slide 19 Your API is So 2006 - Dreamforce 2011 Slide 20 Your API is So 2006 - Dreamforce 2011 Slide 21 Your API is So 2006 - Dreamforce 2011 Slide 22 Your API is So 2006 - Dreamforce 2011 Slide 23 Your API is So 2006 - Dreamforce 2011 Slide 24 Your API is So 2006 - Dreamforce 2011 Slide 25 Your API is So 2006 - Dreamforce 2011 Slide 26 Your API is So 2006 - Dreamforce 2011 Slide 27 Your API is So 2006 - Dreamforce 2011 Slide 28 Your API is So 2006 - Dreamforce 2011 Slide 29 Your API is So 2006 - Dreamforce 2011 Slide 30 Your API is So 2006 - Dreamforce 2011 Slide 31 Your API is So 2006 - Dreamforce 2011 Slide 32 Your API is So 2006 - Dreamforce 2011 Slide 33 Your API is So 2006 - Dreamforce 2011 Slide 34 Your API is So 2006 - Dreamforce 2011 Slide 35 Your API is So 2006 - Dreamforce 2011 Slide 36 Your API is So 2006 - Dreamforce 2011 Slide 37 Your API is So 2006 - Dreamforce 2011 Slide 38 Your API is So 2006 - Dreamforce 2011 Slide 39 Your API is So 2006 - Dreamforce 2011 Slide 40 Your API is So 2006 - Dreamforce 2011 Slide 41 Your API is So 2006 - Dreamforce 2011 Slide 42 Your API is So 2006 - Dreamforce 2011 Slide 43 Your API is So 2006 - Dreamforce 2011 Slide 44 Your API is So 2006 - Dreamforce 2011 Slide 45 Your API is So 2006 - Dreamforce 2011 Slide 46 Your API is So 2006 - Dreamforce 2011 Slide 47 Your API is So 2006 - Dreamforce 2011 Slide 48 Your API is So 2006 - Dreamforce 2011 Slide 49 Your API is So 2006 - Dreamforce 2011 Slide 50 Your API is So 2006 - Dreamforce 2011 Slide 51 Your API is So 2006 - Dreamforce 2011 Slide 52 Your API is So 2006 - Dreamforce 2011 Slide 53
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Your API is So 2006 - Dreamforce 2011

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Don't expect internal, partner, and open developers to build 2011 apps and integrations with 2006 API formats, chatty protocols and outputs. PuSH! RESTful! JSON! oh my.

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Your API is So 2006 - Dreamforce 2011

  1. 1. Your API is So 2006<br />Delyn Simons<br />@delynator, @mashery<br />#df11<br />August 2011<br />
  2. 2.
  3. 3.
  4. 4. <you think?><br />
  5. 5.
  6. 6.
  7. 7. 7<br />Accelerating Growth of APIs<br />Total APIs over time<br />Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011<br />
  8. 8. APIs since 2006<br />
  9. 9. “Their API is so <br />2006.”<br />
  10. 10. “Their API is so <br />awesome.”<br />
  11. 11.
  12. 12. Who are developers?<br />What do they want?<br />How can you help them get what they want?<br />
  13. 13. Developers are 21st century craftsmen<br />Photo Credit: flickr.com/tom_w_bn<br />
  14. 14. and women <br />Photo Credit: © Eric Roth<br />
  15. 15. Developers build stuff<br />Photo Credit: flickr.com/mashery<br />
  16. 16. Developers solve problems<br />Photo Credit:<br />flickr.com/delynator<br />
  17. 17. Developers <br />tinker and prototype <br />Photo Credit: flickr.com/techcrunch<br />
  18. 18. Developers <br />change the game <br />
  19. 19. Developers rely on tools to practice their trade<br />Photo Credit: © Eric Roth<br />
  20. 20.
  21. 21. Who are developers?<br />What do they want?<br />How can I help them get what they want?<br />
  22. 22. Tools and terms of service they can rely on<br />Photo Credit: © Eric Roth<br />
  23. 23. API Integration Pain Survey<br />Survey conducted by YourTrove, Inc. August 2011<br />
  24. 24. Results Chart by ProgrammableWeb. Survey conducted by YourTrove, Inc. August 2011<br />
  25. 25. Treat your API like a core part of your business<br />“It’s not what we set out to find, but it deserves to be said again: API providers are doing a horrible job of serving their developers well. This is a huge problem.”<br />Survey conducted by YourTrove, Inc. August 2011<br />
  26. 26. Who are developers?<br />What do they want?<br />How can I help them get what they want?<br />
  27. 27. Tools and terms of service they can rely on<br />Photo Credit: © Eric Roth<br />
  28. 28. “Their API is so <br />2006.”<br />
  29. 29. Modern API management trends<br />Please Drop the SOAP<br />Chat Less, Do More<br />Interactive Documentation<br />Growing of internal and partner API usage<br />Mainstream API Success<br />
  30. 30.
  31. 31. Photo Credit:<br />flickr.com/delyn<br />
  32. 32. REST vs. SOAP: Simplicity wins again<br />32<br />Distribution of API protocols and styles<br />Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011<br />
  33. 33. 33<br />REST vs. SOAP: Simplicity wins<br />Distribution of API protocols and styles<br />Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011<br />
  34. 34. JSON Rising: 55% of new APIs support JSON<br />34<br />Percentage of new APIs with JSON support<br />Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011<br />
  35. 35. 20% of new APIs support only JSON<br />35<br />Percentage of new APIs with only JSON support<br />Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011<br />
  36. 36. 1 in every 5 new APIs: “goodbye XML”<br />36<br />Percentage of APIs with XML support<br />Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011<br />
  37. 37. Modern API management trends<br />Please Drop the SOAP<br />Chat Less, Do More<br />Interactive Documentation<br />Growing of internal and partner API usage<br />Mainstream API Success (upside + downside)<br />
  38. 38. Chat Less, Do More with Push Notifications<br />
  39. 39.
  40. 40.
  41. 41. Modern API management trends<br />Please Drop the SOAP<br />Chat Less, Do More<br />Interactive Documentation<br />Growing of internal and partner API usage<br />Mainstream API Success (upside + downside)<br />
  42. 42. Mashery I/O Docs<br />Interactive Documentation<br /><ul><li>All methods and parameters clearly displayed
  43. 43. Automatic key/credential retrieval
  44. 44. Ability to make live API calls within documentation
  45. 45. API call, HTTP header and response displayed
  46. 46. Useful for exploring, learning, testing and debugging</li></li></ul><li>
  47. 47.
  48. 48. Modern API management trends<br />Please Drop the SOAP<br />Chat Less, Do More<br />Interactive Documentation<br />Growing of internal and partner API usage<br />Mainstream API Success (upside + downside)<br />
  49. 49. Restructuring for Internal, Partner Growth<br />
  50. 50. Modern API management trends<br />Please Drop the SOAP<br />Chat Less, Do More<br />Interactive Documentation<br />Growing of internal and partner API usage<br />Mainstream API Success<br />
  51. 51. APIs since 2006<br />
  52. 52. Mainstream Success <br />
  53. 53. Mainstream Success – Who’s Next?<br />
  54. 54. Modern API management trends<br />Please Drop the SOAP<br />Chat Less, Do More<br />Interactive Documentation<br />Growing of internal and partner API usage<br />Mainstream API Success<br />
  55. 55. Thank you!Your feedback is a gift. <br />Delyn Simons<br />@delynator, @mashery<br />#df11<br />August 2011<br />
  • marcospinello

    Apr. 4, 2013
  • bardusco

    Jan. 14, 2013
  • KamalakannanMuralidharan

    Feb. 26, 2012
  • RyanYoon

    Sep. 26, 2011
  • iolo

    Sep. 25, 2011
  • jasondavidcormier

    Sep. 20, 2011

Don't expect internal, partner, and open developers to build 2011 apps and integrations with 2006 API formats, chatty protocols and outputs. PuSH! RESTful! JSON! oh my.

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