Presentation Hans Janssen @ MPI next generation event about 'Event Marketing'

1. Hans Janssen , DenkProducties,22nd May 2017
WHAT THEY DON'T TEACH YOU
ABOUT EVENT MARKETING

2. DENKPRODUCTIES:
• Premium seminars for managers and professionals
• 2016: 17 seminars. 4000+ participants.
• Average rating: 8,4 / 10
• team of 12 in Amsterdam
• New in 2017: 6 online learning programmes

5. YOU HAVE 1.4 SECONDS
Rule #1

6. YOU HAVE 1.4 SECONDS
Rule #1
• IG Nobel Prize rule:
"Research that first makes you laugh and then makes
you think"

8. YOU HAVE 1.4 SECONDS
Rule #1
• IG Nobel Prize rule
• No tools but goals

10. YOU HAVE 1.4 SECONDS
Rule #1
• IG Nobel Prize rule
• No tools but goals
• Nobody wants to change, everybody wants to improve

11. 05
03
13
ééndaagsseminar|amsterdam
www.denkproducties.nl/dirtytricks
Eindelijkeenboekjeopenoverde
ongeschrevenregelsvanhetspel
Ditseminarverdiendezichzelfzeersnelterug.Laurens Vissers, consultant, KPN
10

12. THERE IS NO SUCH THING
AS 'OVER EXPOSURE'
Rule #2

13. THERE IS NO SUCH THING AS OVER EXPOSURE
Rule #2
• The Law of 'Soldaat van Oranje'
• The Law of booking.com
• Single message marketing
• The content is the marketing

15. BE ORIGINAL AND GENEROUS
Rule #3

16. BE ORIGINAL AND GENEROUS
Rule #3
• Make your marketing 'sticky' and personal
• Guarantee even without guarantees

18. WORK LIKE HEATHER

19. JANSSEN@DENKPRODUCTIES.NL