Capabilities, Creative, Consulting, Branding, Interactive, Experiential, Planning, Small Agency, Boston, New England, Northeast, Retail, In-house, Agency

1. Agency Capabilities Derrick E. Wood
Founder, CCO

2. hello

3. <i>thank you</i> for opening
this up and having a bit of curi-
osity as to what <b>Red Iron</b>
is all about. we hope you will
find what you are looking for
in a creative-marketing-brand-
ing-interactive-experiential-
planning agency. what makes us
different is our understanding
of how business works and how
you just need that go-to-team
to get stuff done and get you
<b>promoted</b>. right? >>>

4. we are a small agency made up of people
who used to be in a big agency who
wanted more. we know how busi-
ness works – we are shareholders,
we know how brands work – we are
consumers. we know that you want to
make your budget go far, we have
been there, done that – we want
that <b>promotion</b> too!

5. here are some of the agencies where we have worked, learned and played. >>>

6. we say our <b>lexicon</b> is fun, smart, and please don’t hate us for not
inventive, intelligent, conversa- liking the phrase low-hanging
tional. we say things like crave- fruit, or synergy, or relentless
worthy, and passionate, and bril- pursuit, or web 2.0. it’s just not
liant. it’s more about talking us, we aren’t BS bingo players.
things through, asking the right let’s just talk and leave all the
questions, using words that are buzz at the door. >>>
both emotional and vocational.
let’s just talk, we are bound to
come up with the right language to
frame your brand. keep it simple,
we are already impressed with you
for the position that you are in.

7. btw, isn’t your
brand better than
the fruit that
anyone can easily
grab? you don’t
know where their
hands have been
do you?
get a ladder,
be daring.
>>>

8. we do we are students of marketing, here’s a TAG CLOUD of what we have
branding, creative, experiential, done before and any combination of
interactive. we are constantly these things can be pulled together
learning, trying, teaching, ana- for you. >>>
lyzing and going around another
time. we do a lot and there isn’t
much we won’t attempt. we are hon-
est in our capabilities and limi-
tations. we aren’t afraid to say
we don’t know, but are excited to
learn. above all, we want you to
succeed, so we’ll do what it takes.

9. engaging your tribe
live events
internal communications
experiential
branding
audience integration
brand values
insight event production
street teams
art direction pitching
creative
print
strategy brainstorming graphic
planning copywriting design
channel
planning marketing
social media
interactive
content management
workflowprocess
testing usability
ui design
photography
imaging

10. we did >>>
a lot of work in a lot of different
areas at a lot of different compa-
nies with a lot of great people. in
short, we have done...well, a lot.
i interactive
as you will see, it’s done with
e experiential
integration in mind. it doesn’t
b branding
have to match like luggage, but the
strategy, tone, message should all
p print
feel like it’s coming from the same
m marketing
brand. your customers don’t really
understand or care about your org
chart, so don’t show them.

11. The The
ebpm ibpm
i Little Little
White White
Market Market
ibpm iepm
i
im
pm im
iebpm
iem im
iebpm
epm im
Well Spot
p ibm
im Your health supply superstore

14. Introduction
we will
Goals Getting to know you and
your business objectives
be <b>respectful</b> of your time
and your budget. we have worked on Output Shared understanding
both agency and client side so we
get how things work. there is an Steps Brand immersion
old african saying, “if you want to Process mapping
go fast, go alone. if you want to Develop goals
go far, go together. if we agree on
this process, then we move forward
fast and go far. >>>

15. Discovery Insight Strategy Creative Execution Evaluation Relationship
Learning more Look for deeper Develop a Create a unique Deliver Measure the Continue to
about your insight to set strategy to experience experience efficacy of the look forward
opportunity your experience drive all that supports that supports experience and extend the
apart experiences to strategy the creative experience
business goals concept
Appraisal of the Unique Strategic Expression of Delivery of ROI and Future planning
opportunity proposition Platform brand experience awareness
Review past Customer Point of Integrated Logistics Success Post-program
programs research difference positioning criteria communication
Production
statement evaluation strategy
Competitive Persona Strategy Specs
landscape review development development Create program Testing matrix Ongoing
Experience Flow
identity programming
Content audit Content surveys Experience Pre-program
Technical Specs
platform Logo and asset baseline Archive of
Business brief
development program
Creative brief Live feedback
Guidelines Future
Success Post-program
experience
criteria survey
planning

16. we hope to be able to work <b>together</b>
to be able to learn from each other
to be <i>profitable</i> enough to give back
to be able to <b>employ</b> good people
to be respectful of different ideas
to live the dream of a small agency
to be flexible and adaptable
to fight the good fight
to <b>celebrate</b> often

17. to change attitudes and behaviors of customers
to grow brands <b>bigger</b> than we expected
to have different conversations each day
to move the ball, the needle, the nut
to treat each other with <i>respect</i>
to try stuff that scares the pants off of us
to leave each day mentally exhausted
to be able to respect work and life balance
to <b>love</b> what we do every day

18. thx.

19. <i>thank you</i> for taking the
time to get to know us a little
better. we hope you can appre-
ciate our interest in brands, in
marketing and in creating meaning-
ful experiences. we look forward
to the chance to work and learn
with <b>you . give us a call ,
we are up for the conversation and
a cup of coffee.

20. 3 Haven Way
Hopedale, MA 01747
508.498.6194
derrick.wood@gmail.com