These are the slides from a recent talk I presented on Effective Branding for the Small Business, ending with the participants sketching their own logo\'s!

1. hello...

2. Effective
Brand
Identity
for the
Small
Business

3. contents:
• introduction
• History of the logo
• why do we need a logo?
• the logo design process

4. • 10 years industry
• 4 years training
• Founded Designbull 2003
• Clients in the:
Construction,
CHarity,
it and financial
sectors

5. business Logo designs
Mile markers
enabling business solutions
Logo illustration enabling business solutions
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6. history of
the logo

7. ‘logo’
a name,
symbol or
mark

8. Ciphers, monograms
king baduila coin
greek alphabet IOta chi (xrstos)

9. heraldry

10. heraldry - Coat of arms

11. Traders & merchants
Brushmakers paper watermark
Masonic mark
Society emblem

12. logo evolutions

13. why do we
need a
logo?

14. logo design tips:
• Keep it simple and clear
• Make it memorable
• Must be effective
without colour
• Must be scalable

15. logo design tips:

16. logo design tips:

17. the
Logo
design
process

18. 1. The design questionnaire
2. Research & Brainstorming
3. Sketching
4. prototyping/conceptualise
5. send to client for review
6. Revise & add tweaks
7. Supply files to client
& provide customer service

19. the 4 minute logo!

20. 1. The design questionnaire
What is your business?
What is the full name of
the company or product?
Please enter the name
you would like to appear
in your Logo.
If you use a tagline or
slogan and would like it
as part of your logo,
enter it here.
Please describe your
company or product.
Who is your target
audience?

21. 2. brainstorming
first thing that comes
into your mind...
it isn’t ridiculous.
mindmaps
telephone doodles

22. 3. sketching
basic geometric shapes:
- lines
- circles
- squares
- triangles
simplicity is a good thing
telephone doodles
draw quickly
keep trying different
directions
draw from research
materials

23. 3a. sketch development
replace letters. a or v
for triangles
overlap shapes
Circle is protective/
infinite
Square is stability/
honesty
triangle suggests
tension/conflict or action
Is it relevant to subject?

24. 3b. review & decide

25. 1. The design questionnaire
2. Research & Brainstorming
3. Sketching
4. prototyping/conceptualise
5. send to client for review
6. Revise & add tweaks
7. Supply files to client
& provide customer service

26. applying
the logo

27. Cranberry
Data sheets
Pull up banner
Photography
Application logos
Website

28. Send a cow
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Logo illustration
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Poster
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Website
A4 Walkers pack

29. rowan
Mile markers
w w w.ro w an p lc.com
INVESTMENTFOCUS
YOUR L ATE ST N E W SL E T TE R F ROM ROWA N SP RI NG 2 0 08
MARKET OVERVIEW
From the Rowan Investment Team
The investment world has changed quite Consequently, stock markets have embraced the
noticeably in the past few months, optimism idea of a full blown recession and the Federal
has turned into pessimism and recession has Reserve has responded by dropping interest rates
become the most talked about subject along to 3.5%, a cut of 0.75%. This has helped to support
with its causes. global stock markets but comments from the US
Government indicating their willingness to support
the economy and financial system seem to be of
All new data releases are scrutinised for evidence of
greater importance.The Bank of England is likely
the economy getting worse or better and endless
to cut interest rates too, but will be more cautious
speculation leads to increasingly wild scenarios. For
than the Federal Reserve.
one brief moment the stock market seemed to find
a reason for its current ills, a rogue trader in France,
In February, UK banks report and this is when we
but reality soon reasserted itself.
INSIDE THE ROMAN BATHS AT NIGHT
finally find out just how deeply they were involved
in sub-prime mortgages in the US. Once this
The argument as to whether there will be a
period has passed markets may well calm down and The key phase comes next in which the economic
recession or not and the depth of it seems a little
become more rational, however the deteriorating damage can be more accurately assessed. Based
academic; global economic growth is slowing and
economic situation in the UK, US and Europe on the present evidence a sharp slowdown is likely,
some regions will be harder hit than others.The
will be gathering pace and the real, rather than possibly a short (two quarter) recession, followed
US is vulnerable as is the UK which has a particular
imagined impact of the ‘slowdown’ felt. The extent by a longer period of below trend economic
problem in over valued property markets both
to which the Far East and emerging economies growth in the US, UK and Europe.
commercial and residential. Although the US
will be impacted is hard to judge, but the hope is
residential property market has problems too it is
Logo illustration
that domestic dynamics will substantially support Although the volatility in stock markets can be
some way through the ‘correction’ phase whereas
economic growth. China’s economy grew at 11.3% difficult for investors the markets will be several
the UK is only starting.
in 2007, so even if economic growth dropped to steps ahead of the economy and we would
8%, this rate of growth would still be very healthy. anticipate the second half of 2008 being more
The commercial property market in the UK is
favourable for equity markets.
also in the early stages of its correction and forced
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On balance it is probable that the immediate shock
selling will likely result in more property funds
of the changing economic landscape will pass quickly. The Rowan Investment Team
imposing delayed redemptions on investors.
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ARE WE TREATING CUSTOMERS FAIRLY?
Poster
By Patrick Ingram, Managing Director
The Financial Services Authority have a our budget for training and seen some great are being managed in accordance with the
project in hand to challenge our entire individual successes. Two or our advisers have mandate you have established.
industry with this question and expect all now achieved the status of Chartered Financial
of us to achieve a new level of business Planner and two additional members of staff have Above all, we are searching for new ways to
organisation to demonstrate that we do. achieved the Investment Management Certificate. access your feedback about our work on your
At Rowan we are rising to this challenge in Please ask any member of our staff what they are behalf. We have a Feedback button on our
several ways. studying and give them your support! website to help with this. But you don’t have to
use the new technology. If you have a view please
Some key areas we are developing in our Our systems are crucial to delivering a better write to us or call me directly.
Financial Planning business to meet the challenge are staff training, quality of service to you. That service has to be
personal but we are building new record keeping Patrick Ingram,
information technology and in finding new
systems to ensure we know you are accessing Managing Director
ways to source feedback from our customers.
Telephone: 01225 475 369
Over the last year we have greatly expanded the advice you need and that your investments
w ww.rowanplc.com
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30. thank you
andy@designbull.co.uk