Mass Media vs. User-Generated Content is a thought-provoking presentation about media bias. It gives voice to anyone download, remix and share their own version: http://www.mediacorpse.org

2. JAMES NACHTWEY, PHOTOJOURNALIST
TED 2007 winner
“Photographers go to the extreme edges
of human experience to show people
what’s going on. Sometimes they put
their lives on the line, because
they believe your opinions and your
influences matter. They aim their
pictures and your best instincts:
generosity, the sense of right and
wrong, the ability and the willingness
to identify with others the refusal
to accept the unacceptable.”

5. INTRODUCTION:Excerpt
“Open-source software, blogs, song-
sharing networks, free Internet
telephony -- they're each disrupting
multibillion-dollar industries and
reshaping the landscape of business,
politics, and culture. What's the
common thread behind them all? Us.”
“The Power of Us”, Business Week
magazine, June 2005

6. MEDIA FRAGMENTATION:40’S
• Radio
• Newspaper
• Magazine
• Cinema
• Theater
• Poster

7. MEDIA FRAGMENTATION:50’S
• Radio
• Newspaper
• Magazine
• Cinema
• Theater
• Poster
• TV
• Long Play

8. MARSHALL McLUHAN (1911-1980)
“World War I a railway war of
centralization and encirclement.”
“World War II a radio war of
decentralization concluded by the
Bomb.”
“World War III a TV guerilla war with no
division between civil and military
fronts.”

10. MARSHALL McLUHAN (1911-1980)
“The most human thing about us
is our technology.”

11. http://www.flickr.com/photos/eins3/453867142/in/pool-antiwarstencils/

12. MEDIA FRAGMENTATION:60’S
• Radio
• Newspaper
• Magazine
• Cinema
• Theater
• Poster
• TV
• Long Play
• Tape
• Satellite

13. MEDIA FRAGMENTATION:80’S
• Radio, Newspaper, Magazine, Cinema,
Theater, Poster, TV, Long Play, Tape,
Satellite, CD, Walkman, Video Game,
Personal Computer, Videocassette
Recorder, Mobile Phone, Laserdisc

14. MEDIA FRAGMENTATION:90’S
Radio, Newspaper, Magazine, Cinema,
Theater, Poster, TV, Long Play, Tape,
Satellite, CD, Walkman, Video Game,
Personal Computer, Videocassette
Recorder, Mobile Phone, Laserdisc,
DVD, QuickTime, Internet, Email,
Webcam, TiVo, PDA, Smartphone

15. MEDIA FRAGMENTATION:2000
Radio, Newspaper, Magazine, Cinema,
Theater, Poster, TV, Long Play, Tape,
Satellite, CD, Walkman, Video Game,
Personal Computer, Videocassette
Recorder, Mobile Phone, Laserdisc,
DVD, QuickTime, Internet, Email,
Webcam, TiVo, PDA, Smartphone,
Satellite Radio, HDTV,Blue Ray,
iTunes, Podcasting, Blog, RSS, Flickr,
BitTorrent, YouTube, Wikipedia, Joost

16. COMMUNICATION:Four phases
• Orality
• Manuscripts
• Print
• Electronic

17. MARTIN LUTHER KING Jr. (1929-1968)
“Injustice anywhere is a threat
to justice everywhere.”

18. Hollywood Africans, Jean Michel Basquiat

19. Evan Roth, Graffiti Research Lab
http://flickr.com/photos/urban_data/377812149/

20. DIGITAL AGE:From Analog to Digital
• Image
• Audio
• Video
• Information
• Life

21. MARSHALL McLUHAN (1911-1980)
“The role of the artist is to create
an Anti-environment as a means
of perception and adjustment.”

23. DIGITAL AGE:Convergence
• Mobile phone with camera
• Watch with calculator
• PDA
• iPhone
• Radio with Internet
• Television with Internet
• Print Design with Web Design
• Broacast Design with Web Design

24. MASS MEDIA: Tone & Manner
• Passive
• Interruptive
• One-way
• Dictation
• Scatter gun
• One size fits all

26. MARSHALL McLuhan (1911-1980)
“All media exist to invest our lives
with artificial perception
and arbitrary values.”

27. http://www.flickr.com/photos/anukoski/40864622/

28. MARSHALL McLUHAN (1911-1980)
“The discarnate TV user lives
in a world between fantasy and dream,
and is in a typically hypnotic state,
which is the ultimate form
and level of participation.”

30. MARSHALL McLUHAN (1911-1980)
“The medium is the message.”

32. GUSTAVO MACHADO (1969-)
“The manipulated medium is the message.”

34. MASS MEDIA: Tone & Manner
• Passive
• One-way
• Dictation
• Mass Marketing

35. MASS MEDIA: Formats
• TV 30/60 sec Commercial
• Radio Spot
• Press Ad
• Advertorial
• Poster
• Billboard
• Classified Ad
• Transit Ad

36. MASS MEDIA: Collaborators
• Directors
• Production Companies
• Media Buyers
• Advertisers
• Illustrators
• Designers

37. MASS MEDIA: Aesthetic
• Crafted
• Professionally Made
• Self-Aggrandizing
• Perfectly Formed

38. USER-GENERATED MEDIA: Tone & Manner
• Active
• Two-way
• Conversation
• One-to-One Marketing

39. USER-GENERATED MEDIA: Formats
• Blog
• RSS
• Podcasting
• Rich Media
• PDF
• Craigs List
• Viral Marketing
• Email Marketing
• Wiki

40. ANDY WARHOL (1928-1987)
“Everyone will be famous for 15 minutes.”

42. USER-GENERATED MEDIA: Collaborators
• Programmers
• You
• Media Owners
• Stock Photography/Illustration
• Customizable Design Templates

43. LEV MANOVICH
“It has become a cliché to announce
that ‘we live in a remix culture’....
What was referred to in post-modern
times as quoting, appropriation,
and pastiche no longer needs
any special name. Now this is simply
the basic logic of cultural production.”

49. PABLO PICASSO (1881-1973)
“If there is something to steal,
I steal it!”

56. USER-GENERATED MEDIA: Aesthetic
• Raw
• Handmade
• Self-Deprecating
• Open-Ended

57. SOCIAL MEDIA: Culture of Sharing
• Opinions
• Insights
• Experiences
• Points-of-view
• Everything

63. PABLO PICASSO (1881-1973)
“Success is dangerous. One begins to copy
oneself, and to copy oneself is more
dangerous than to copy others.
It leads to sterility.”

64. Fight Club

66. USER-GENERATED MEDIA: Blogs
• Over 70 million blogs
• Opportunity for emerging writers
and activists
• Corporations already started paying
attention to this new channel

70. MARSHALL McLUHAN (1911-1980)
“Any new technology is an evolutionary
and biological mutation opening doors
of perception and new spheres
of action to mankind.”

72. MARSHALL McLUHAN (1911-1980)
“Great ages of innovation are the ages
in which entire cultures are junked
or scrapped. Scrapped.”

74. BLOGS: Examples
• Disinformation
• Tree Hugger
• Post Secret
• The Consumerist

77. MARSHALL McLUHAN (1911-1980)
“The bias of each medium of communication
is far more distorting than
the deliberate lie.”

79. FIRST THINGS FIRST MANIFESTO
“The profession's time and energy is used up
manufacturing demand for things that are
inessential at best. Many of us have grown
increasingly uncomfortable with this view of
design. Designers who devote their efforts
primarily to advertising, marketing and brand
development are supporting, and implicitly
endorsing, a mental environment so saturated
with commercial messages that it is changing
the very way citizen-consumers speak, think,
feel, respond and interact. To some extent
we are all helping draft a reductive and
immeasurably harmful code of public discourse.”

80. MARSHALL McLUHAN (1911-1980)
“Advertising is the art form
of the 20th century.”

81. Bas de Reuver, AdBusters Magazine

82. NOAM CHOMSKY (1928-)
“All over the place, from the popular
culture to the propaganda system,
there is constant pressure to make
people feel that they are helpless,
that the only role they can have
is to ratify decisions and to consume.”

83. U2, Pop Mart Tour
http://www.flickr.com/photos/95234844@N00/32027269/

84. Banksy

85. USER-GENERATED MEDIA: Podcasts
• Close to 20 million users*
• 22% of users are 35-44 years old
• Well-educated (24% have a degree)**
• Wealthy (19% have a 100K+
household income)**
• Tech News, National News and Local
News are among their major interests
* eMarketer
** Edison Media Research

88. PODCASTS: Examples
• SVA Design as Author MFA
• Seed Magazine
• TED Conference

92. U2, Zoo TV Tour
http://www.flickr.com/photos/callumalden/399223754/

93. MARSHALL McLUHAN (1911-1980)
“The greatest propaganda in the world
is our mother tongue, that what we
learn as children, and which we learn
unconsciously. That shapes our
perceptions for life.”

94. U2, Zoo TV Tour
http://www.flickr.com/photos/melissa/9992927/

95. MARSHALL McLUHAN (1911-1980)
“All words, in every language,
are metaphors.”

96. U2, Zoo TV Tour
http://www.flickr.com/photos/melissa/53142147/

97. MARSHALL McLUHAN (1911-1980)
“Language is a sense, like touch.”

98. U2, Zoo TV Tour
http://www.flickr.com/photos/melissa/9993558/

99. U2, Zoo TV Tour
http://www.flickr.com/photo_zoom.gne?id=9993434&size=l

100. Banksy

101. KEVIN KELLY (1952-)
“Money is just a type of information.”

102. Paper recycling business, Brazilian landfill

104. Ben Franklin, Chris Jordan
Depicts 125,000 one-hundred dollar bills ($12.5 million),
the amount our government spends every hour on the war in Iraq.

106. Plastic Bottles, Chris Jordan
Depicts two million plastic beverage bottles,
the number used in the US every five minutes.

108. Cans Seurat, Chris Jordan
Depicts 106,000 aluminum cans, the number used in the US every thirty seconds.

109. MARSHALL McLUHAN (1911-1980)
“In an age of multiple and massive
innovations, obsolescence becomes
the major obsession.”

111. Cell Phones, Chris Jordan
Depicts 426,000 cell phones, equal to the number of cell phones retired in the US every day.

113. Cigarettes, Chris Jordan
Depicts 65,000 cigarettes, equal to the number of American teenagers
under age eighteen who become addicted to cigarettes every month.

115. Handguns, Chris Jordan
Depicts 29,569 handguns, equal to the number
of gun-related deaths in the US in 2004.

117. Pain Killers, Chris Jordan
Depicts 213,000 Vicodin pills, equal to the number of emergency room visits
yearly in the US related to misuse or abuse of prescription pain killers.

118. MARSHALL McLUHAN (1911-1980)
“Privacy invasion is now one
of our biggest knowledge industries.”

119. Big
Brother

120. Pale
White
Dot.

121. WIRED.COM: The See-Through CEO
“Google is not a search engine. Google is
a reputation-management system. And
that's one of the most powerful
reasons so many CEOs have become more
transparent: Online, your rep is
quantifiable, findable, and totally
unavoidable. In other words, radical
transparency is a double-edged sword,
but once you know the new rules, you
can use it to control your image in
ways you never could before.”

124. MARSHALL McLUHAN (1911-1980)
“For me any of the little gestures
I make are all tentative probes.
That’s why I feel free to make them
sound as outrageous or extreme as
possible. Until you make it extreme,
the probe is not very efficient.”

125. Bad News - The Decline of Reporting, the Business of News, and the Danger to US All,
Thomas Fenton (CBS News Senior Foreign Correspondent)

126. When News Lies - Media Complicity and the Iraq War, Danny Schechter

127. Media Control – The Spectacular Achievements of Propaganda, Noam Chomsky

128. Consumed – How Markets Corrupt Children, Infantilize Adults,
and Swallow Citizens Whole, Benjamin R. Barber

129. The Death of Broadcasting? Media’s Digital Future, Jock Given

130. The Death of Media and the Fight to Save Democracy, Danny Schechter

131. Atomic Bomb, Andy Warhol

132. H. G. WELLS (1866-1946)
“All of the past is but a beginning
of a beginning; all that the human
mind has accomplished is but the dream
before the awakening.”

133. JOHN LENNON (1940-1980)
“A dream you dream alone is only a dream.
A dream you dream together is reality.”

134. GUSTAVO MACHADO (1969-)
“Gustavo Machado is a designer
and educator with an almost utopian
dream: redesign the world.”

136. WORKS CITED
quot;100 Million iPods Sold.quot; Apple.
09 April 2007. Apple Inc. 17 Jun 2007
<http://www.apple.com/pr/library/2007/
04/09ipod.html>.
quot;Adbusters CultureJammer Headquarters.quot;
2007. Adbusters. 17 Jun 2007
<http://www.adbusters.org>.
quot;Banksy.quot; 2007. 17 Jun 2007
<http://www.banksy.co.uk>.

137. WORKS CITED
Barber, Benjamin R. Consumed: How Markets
Corrupt Children, Infantilize Adults,
and Swallow Citizens Whole. 1st ed.
New York: W. W. Norton, 2007.
quot;Basquiat.com.quot; 2007.
Jean Michel Basquiat. 17 Jun 2007
<http://www.basquiat.com>.
Burgoyne, Patrick. quot;Advertising:
The New Landscape.quot; Creative Review
01 September 2006: 42-45.

138. WORKS CITED
Chomsky, Noam. Media Control:
The Spectacular Achievements
of Propaganda. 2nd ed. New York:
Seven Stories Press, 2002.
Chomsky, Noam. quot;The Noam Chomsky
Web Site.quot; 2006. 17 Jun 2007
<http://www.chomsky.info>.
quot;CNN - Breaking News, U.S., World,
Weather, Entertainment & Video News.quot;
2007. Time Warner Company. 17 Jun 2007
<http://www.cnn.com>.

139. WORKS CITED
quot;Consumers' revolt: Power to the people.quot;
Independent Online Edition.
23 February 2007. Independent News
and Media Limited. 17 Jun 2007
<http://news.independent.co.uk/busines
s/news/article2296848.ece>.
quot;del.icio.us.quot; 2007. Yahoo! Inc.
17 Jun 2007 <http://del.icio.us>.
quot;Disinformation: The gateway
to the underground - news, politics,
conspiracy and weirdness.quot; 2007.
The Disinformation Company Ltd.
17 Jun 2007 <http://www.disinfo.com>.

140. WORKS CITED
quot;Famous Quotes and Quotations
at BrainyQuote.quot; 2007.
BrainyMedia.com. 17 Jun 2007
<http://www.brainyquote.com>.
Fenton, Thomas. Bad News - The Decline
of Reporting, the Business of News,
and the Danger to US All. Reprint ed.
New York: Regan Books, 2005.
Given, Jock. The Death of Broadcasting?
Media's Digital Future. 1st ed.
Sydney, Australia: New South Wales
University Press, 1998.

141. WORKS CITED
quot;GNN - Guerrilla News Network.quot; 2007.
Guerrilla News Network. 17 Jun 2007
<http://www.guerrillanews.com>.
quot;Google Watch.quot; 2007. Public Information
Research, Inc. 17 Jun 2007
<http://www.google-watch.org>.
quot;H.G. Wells -Encyclopedia Britannica.quot;
2007. Encyclopedia Britannica, Inc.
17 Jun 2007
<http://www.britannica.com/eb/article-
9076509/H-G-Wells>.

142. WORKS CITED
Johansen, John L. quot;Steve's Thoughts
on Music.quot; So Sue Me.
06 February 2007. 17 Jun 2007
<http://nanocr.eu/2007/02/06/steves-
thoughts-on-music>.
quot;John Lennon - The Official Site.quot; 2007.
17 Jun 2007
<http://www.johnlennon.com>.
Jordan, Chris. quot;Chris Jordan
Photographic Arts.quot; 2007. 17 Jun 2007
<http://www.chrisjordan.com>.

143. WORKS CITED
Kelly, Kevin. quot;Kevin Kelly.quot; 2007.
17 Jun 2007 <http://www.kk.org>.
King, Coretta S. quot;The King Center.“
2004. Dr. Martin Luther King, Jr.
17 Jun 2007
<http://www.thekingcenter.org>.
Lyons, Daniel. quot;Attack of the Blogs.quot;
Forbes.com. 14 November 2005.
Forbes.com Inc. 17 Jun 2007
<http://members.forbes.com/forbes/2005
/1114/128.html>.

144. WORKS CITED
Manovich, Lev. quot;Lev Manovich.quot; 2007.
17 Jun 2007 <http://www.manovich.net>.
McLuhan, Marshall, and Eric McLuhan.
The Book of Probes. 1st ed. Corte Madera,
CA: Gingko Press, 2003.
McCarthy, Michael. quot;Illegal, violent teen
fight clubs face police crackdown.quot;
USA Today. 01 August 2006.
Gannett Co. Inc. 17 Jun 2007
<http://www.usatoday.com/news/nation/2
006-07-31-violent-fight-clubs_x.htm>.

145. WORKS CITED
MFA Design, School of Visual Arts. 2007.
The School of Visual Arts. 17 Jun 2007
<http://design.schoolofvisualarts.edu/
weblog>.
quot;Pablo Picasso - Official Web Site.quot;
2000. Succession Picasso. 17 Jun 2007
<http://www.picasso.fr/anglais>.
Palahniuk, Chuck. quot;Fight Club.quot;
ChuckPalahniuk.net. 2007. 17 Jun 2007
<http://www.chuckpalahniuk.net/books/f
ightclub>.

146. WORKS CITED
Plunkett, John, and Louis Rossetto.
Mind Grenades: Manifestos from
the Future. 1st ed. San Francisco:
HardWired, 1996.
quot;PostSecret.quot; 2007. 17 Jun 2007
<http://postsecret.blogspot.com>.
Roth, Evan. quot;Graffiti Research Lab.quot;
2007. GRL. 17 Jun 2007
<http://graffitiresearchlab.com/>.

147. WORKS CITED
Schechter, Danny. Death of Media
and the Fight to Save Democracy.
1st ed. Hoboken, NJ: Melville
House Publishing, 2005.
Schechter, Danny. When News Lies:
Media Complicity and the Iraq War.
1st ed. New York: Select Books, 2006.
Schwarzman, Michel L. quot;Na era do
quot;We Mediaquot; quem faz conteudo
e o consumidor.quot; INTERCON 2006 September
2006 17 Jun 2007
<http://www.slideshare.net/mlent68/int
ercon-2006>.quot;SlideShare.quot; 2007.

148. WORKS CITED
quot;Scribd.quot; 2007. Scribd. 17 Jun 2007
<http://www.scribd.com>.
quot;Seed Magazine - Science is Culture.quot;
2007. Seed Media Group, LLC.
17 Jun 2007 <http://seedmagazine.com>.
Siegel, Randy. quot;Google 2084.
quot; The New York Times.com. 10 October
2005. The New York Times Company.
17 Jun 2007
<http://www.nytimes.com/imagepages/200
5/10/10/opinion/1010opart.html>.

149. WORKS CITED
Sifry, David. quot;State of the Blogosphere.quot;
Sifry's Alerts. 02 April 2007.
Technorati, Inc. 17 Jun 2007
<http://www.sifry.com/stateofthelivewe
b>.
SlideShare Inc. 17 Jun 2007
<http://www.slideshare.net>.
quot;TED: Ideas Worth Spreading.quot; 2007.
TED Conference, LLC. 17 Jun 2007
<http://www.ted.com>.

150. WORKS CITED
quot;The Power of Us.quot; Business Week
20 Jun 2005 17 Jun 2007
<http://www.businessweek.com/magazine/
content/05_25/b3938601.htm>.
quot;Think Progress.quot; 2007. Center for
American Progress Action Fund.
17 Jun 2007
<http://thinkprogress.org>.
quot;TreeHugger.quot; 2007. TreeHugger.com.
17 Jun 2007
<http://www.treehugger.com>.

151. WORKS CITED
quot;Warhol Foundation.quot; 2002.
The Andy Warhol Foundation
for Visual Arts, Inc. 17 Jun 2007
<http://www.warholfoundation.org>.
quot;Welcome to Flickr!quot; 2007. Yahoo! Inc.
17 Jun 2007 <http://www.flickr.com>.
quot;Wikipedia, the free encyclopedia.“
2007. Wikimedia Foundation, Inc.
17 Jun 2007 <http://en.wikipedia.org>.
quot;YouTube - Broadcast Yourself.quot; 2007.
Google Inc. 17 Jun 2007
<http://www.youtube.com>.