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HOW TO BE A
             (FILL IN THE BLANK)



          SUPERSTAR ?


March 10, 2009 | by Brian Ling (DesignSojourn.com)
Or…
Or

How to Build your Personal Brand by
             Blogging?
What is a Brand?

“A Brand is a Collection of Perceptions in the
           Mind f the Consumer”
           Mi d of th C          ”
What is a Brand?
A 360 Degree Experience




                      360
                      360°
What is a Brand?
“Every Starbucks store is carefully designed to enhance
  the quality of everything the customers see, touch, hear,
  smell or taste…” Howard Schultz, CEO
Why Brand You?

     Why Should You Care?
Why Brand You?

           “Welcome to GLOBALITY”
(A hyper competitive environment where we are competing with
   h            ii      i         h                 i    ih
     everyone from everywhere for everything ~ BCG, 2008)
Why Brand You?

It is becoming increasingly difficult to find
           and hire great talent
             d hi        tt l t
Why Brand You?




We Live in a Democratic Internet Landscape
Why Brand You?




People Now Focus on Quality
Why Brand You?

There Will Always
Be Someone Better
    Than You!
Why Brand You?




Good News: Good is Perceived
Why Brand You?

Therefore to differentiate, YOU need to also
                 be
                 b a BRAND!
Why Brand You?

So if you were a brand, how would people
       experience th i ti with you?
            i     their time ith   ?
Why Brand You?

 Think of one Keyword that best describes
                   You?
                   Y?
Why Brand You?
Now create your 360˚ Experience!



        Clothes
                                          Your Objects
                             360
                             360°
    Hair Style
                                         Blog Content

      Blog Design
                                    Writing Style
                    Colors
Why a Blog?
You are your Blog, Your Blog is You
Why a Blog?
Just like you, a blog is always in BETA




                                     Source: www.tompeters .com
Why a Blog?
Design Sojourn:

  Version 1.0 (Nov 2005)= Blah Blah Blah…

  Version 2.0 (2006-7)= Went to the Darkside

  Version 3.0 (2007-8)= Came Out (of the Closet)

  Version 4.0 (2009)= My Brand
              (    )   y
Why a Blog?
Your “Physical” Presence on the Internet
Why a Blog?




A blog is your “Home Base”
                Home Base
Why a Blog?
A Good Blog Brand is :
                         Authentic
                         Meaningful
                         Relevant
                         Engaging
Building Brand You
     Plan your Strategy
1.

     Managed Exposure
2.

     Build Relationships
3.

     Earn Trust and Gain Credibility
4.
4

     Become an Authority
5.
1.
1 Plan Your Strategy
Your Vision and Mission in Life



  Why do you Blog?
1.
1 Plan Your Strategy
Find your Niche



Where do you want
    to WIN?
1.
1 Plan Your Strategy
Write your Elevator Pitch



  “DT is a Multi disciplinary Industrial Design leader that
   DT       Multi-disciplinary
   specializes in strategic design and product realization
  programs that drives successful brands and businesses”
                                                businesses
1.
1 Plan Your Strategy
SWOT Analysis



Strengths Weaknesses
Opportunities Threats
1.
1 Plan Your Strategy
What is your Personal Brand Tag Cloud?




                                  Source: cloud.li
2.
2 Managed Exposure
Choose the Right Domain Name



              Design Sojourn.com
              D i Sj
                  TDOET.com
2.
2 Managed Exposure
Consistent Visual Identity – Design Sojourn
2.
2 Managed Exposure




Consistent Visual Identity – Design Sojourn
2.
2 Managed Exposure
Consistent Visual Identity – BL.com
2.
2 Managed Exposure
Consistent Visual Identity - Portfolio
2.
2 Managed Exposure
Consistent Visual Identity – TDOET.com
2.
2 Managed Exposure
Consistent Visual Identity - Twitter
2.
 2 Managed Exposure
 Map your “Personal Brand Pillars”

                                    DD
                                                 Yanko
                                                 Design
                TDOET.com
                TDOET com




                                    Me
                                  (DS.com)


                       Twitter/
                                             BL.com
 Authority
                        Plurk                             FB
Relationship
Creditability
2.
2 Managed Exposure

Manage your Exposure to create a “Picture”
      of your “V i ” on the Web
       f      “Voice” th W b
3.
3 Build Relationships




Connect with other People in your Niche
                                   Source: www.freelancewritinggigs.com
4.
4 Earn Trust & Credibility
Give (Comment, Write, Contribute) to Receive
5.
5 Become an Authority
It’s not about getting millions of visitors or followers to
your Blog


   Becoming an Authority is about
  achieving ownership of your Niche
          and its Keywords
5.
5 Become an Authority
Google the Keywords in your Niche
Parting Shots
Don’t be Seduced!




   Source: bytelove.com
Parting Shots
Learn the Tools and understand how they work




         Source: www.aoddesign.com
Parting Shots
Offline is the new Online
THANK YOU!




Slides on www.designsojourn.com | brian@DesignSojourn.com

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How To Be A (Fill in Blank) Superstar?