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What is Design?
Brian Ling ~ 16 Aug 2008
What is Design?

“Good design is good business” ~ Thomas J. Watson

“What sells is a good design” ~ Stefano Giovannoni

“Design is implicit and unifying” ~ Lee Green

“73,900,000” ~ Hits on Google

“Design is Dead!” ~ Philippe Starck
Changing Role of Design
“Design unifies everything we do” ~ Lee Green
Changing Role of Design
  So…We are in the midst of a price war.


Rule 1: You can’t beat WalMart on price or China on cost.
Rule 2: See Rule 1.
                                    ~ Tom Peters, Auckland, 30 March 2005
Changing Role of Design
Falling prices of computer chips = falling prices of
everything ~EuroRSCG
Computers move faster than people.




                                            ~Image Source Intel Website
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What is Design?

  • 1. What is Design? Brian Ling ~ 16 Aug 2008
  • 2. What is Design? “Good design is good business” ~ Thomas J. Watson “What sells is a good design” ~ Stefano Giovannoni “Design is implicit and unifying” ~ Lee Green “73,900,000” ~ Hits on Google “Design is Dead!” ~ Philippe Starck
  • 3. Changing Role of Design “Design unifies everything we do” ~ Lee Green
  • 4. Changing Role of Design So…We are in the midst of a price war. Rule 1: You can’t beat WalMart on price or China on cost. Rule 2: See Rule 1. ~ Tom Peters, Auckland, 30 March 2005
  • 5. Changing Role of Design Falling prices of computer chips = falling prices of everything ~EuroRSCG Computers move faster than people. ~Image Source Intel Website