SlideShare a Scribd company logo
1 of 138
Download to read offline
Da vualn  web alicns
D Trayn
@strayn,
UX Dign,
C  Icom,
Icom.
TRO
                   KNOW YR AUDICE
                          KNOW YR DOMA
                                  KNOW YR DATA
 MAG




                                          KNOW YR VUALS
                                                  KNOW YR Y
                                                        CLOSG POTS
                                                              F

                                   PIC
Adaptab
Be  text


IT ’S HARD TO MAKE VISUALS
Useful                        Mngful
               Rdab
“ Be clear first and clever
  second. If you have to throw
  one of those out, throw out
  clever.
  — Jason Fried
VISUALS CAN CONFUSE
A 3 w a y t i e fo r 1 9 3 % . . .
To o m u c h n o i s e
Huh?
H e y J o e , w e n e e d to v i s u a l i s e 1 8 4 m i l l i o n g a l l o n s . W h at ’y a g ot ?
O k a y , l ets t r y w i t h fo ot b a l l . . .
If the Gulf of Mexico - the 7th largest body of water
in the world, containing approximately 660
quadrillion gallons of water (that's 660 with 15
zeros) - was represented by Cowboys Stadium in
Dallas - the largest domed stadium in the world -
how would the spill stack up? In this example, the
amount of oil spilled  - if the  Gulf of Mexico  was the
size of Cowboys Stadium - would be about the size of
a 24 ounce  can of beer. Cowboys stadium has an
internal volume of approximately 104 million cubic
feet, compared to the just over 50 cubic inches of
volume in a 24-ounce can.
Just like the can, the spilled oil represents only .
00000002788% of the liquid volume present in the
Gulf of Mexico, although as the oil is dispersed, the
amount of water affected  becomes substantially
greater.
If the Gulf of Mexico - the 7th largest body of water
in the world, containing approximately 660
quadrillion gallons of water (that's 660 with 15
zeros) - was represented by Cowboys Stadium in
Dallas - the largest domed stadium in the world -
how would the spill stack up? In this example, the
amount of oil spilled  - if the  Gulf of Mexico  was the
size of Cowboys Stadium - would be about the size of
a 24 ounce  can of beer. Cowboys stadium has an
internal volume of approximately 104 million cubic
feet, compared to the just over 50 cubic inches of
volume in a 24-ounce can.
Just like the can, the spilled oil represents only .
00000002788% of the liquid volume present in the
Gulf of Mexico, although as the oil is dispersed, the
amount of water affected  becomes substantially
greater.
If the Gulf of Mexico - the 7th largest body of water
in the world, containing approximately 660
quadrillion gallons of water (that's 660 with 15
zeros) - was represented by Cowboys Stadium in
Dallas - the largest domed stadium in the world -
how would the spill stack up? In this example, the
amount of oil spilled  - if the  Gulf of Mexico  was the
size of Cowboys Stadium - would be about the size of
a 24 ounce  can of beer. Cowboys stadium has an
internal volume of approximately 104 million cubic
feet, compared to the just over 50 cubic inches of
volume in a 24-ounce can.
Just like the can, the spilled oil represents only .
00000002788% of the liquid volume present in the
Gulf of Mexico, although as the oil is dispersed, the
amount of water affected  becomes substantially
    Y e a h , I t h i n k e v e r y o n e g et ’s t h at
greater.
T!" “#$%&-&$'()*#+!&,
-(."-"$%”


N( /#%# 0#1 !#*-"/
&$ 2!" -34&$) 5 2!"1"
&$'(-)*#+!&,1
TRO
                   KNOW YR AUDICE
                          KNOW YR DOMA
                                  KNOW YR DATA
 MAG




                                          KNOW YR VUALS
                                                  KNOW YR Y
                                                        CLOSG POTS
                                                              F

                                   PIC
WHO IS THE INFO FOR?
Surpre surpre,  UX du  talkg abt knowg yr uss.
W H A T RO L E ?
CEO Lev tail
Stregic view
Focus   lg tm
High v ovview
Simp suy
Analyst ro
* Qry driv alys
* Psn quid
* Emps  ts,
   cs
Opns/Logcs
Focus  cut stus
I & Evt driv

e.g. As, spik, trb
W H AT D E PA R T M E N T ?
S A L E S D E PA R T M E N T
Lds, cvsns, avg. val p sa, etc
M A R K E T I N G D E PA R T M E N T
    Impns, loyalty, aws, s
NETWORK & IT
Is, ckets, ad me, op c, upme
CUSTOMER
                      SALES             MARKETING
                                                              SUPPORT

                                                            * Satisfaction Rating
                                                            * Trend per quarter
MANAGEMENT                                                  * Comparison with
                                                            competitors

                  * My Active leads
                  * Value per lead
ANALYST           * Progress towards
                  target


                                       * Active campaigns
                                       * Current CPM/CPC
OPERATIONS                             * Landing page


D ata r e q u i r e d d e p e n d s o n r o l e & d e p a r t m e n t
TRO
                   KNOW YR AUDICE
                          KNOW YR DOMA
                                  KNOW YR DATA
 MAG




                                          KNOW YR VUALS
                                                  KNOW YR Y
                                                        CLOSG POTS
                                                              F

                                   PIC
# Un sas
    $ Sas day                       Avg $ p sa

Us vs Comper

             WHICH OF THESE?
 Avg. $ p
                               Th pd vs st pd
 custom

       Total     % Cnge            Popur
         m         sas           products
Top selling items
TOTAL SALES   CHANGE     Item name                                       Unit sales    % of total     Change

$12,240.65     5.32%     Oak tree (special edition)

                         Pet Kitten
                                                                                803

                                                                                607
                                                                                         16%

                                                                                         12%
                                                                                                          11.52%

                                                                                                              100%

                         Skyscraper (high rise)                                 511      11%                  1.52%

                         Sycamore tree                                          430       9%                  5.23%
                                                                                                                                              Top grossing items
                         Dancing disco.                                         203       4%                  1.20%

                         Other items                                          2495       52%                     --
                                                                                                                                                             40




                                                                                                                                              % TOTAL REV.
                                                                                                                                                             30


                                                                                                                                                             20


                                                                                                                                                             10




                       WHICH OF THESE?
                                                                                                                           500


                                                                                                                           400


                                                                                                                           300


                                                                                                                           200


                                                                                                                           100


                                                                                                                                 1   2    3       4          5    6    7   8     9   10 11   12   13       14       15   16   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31




                                                    500                                                                                                                                           25

                                                    400                                                                                                                                           20




                                                                                                                                                                                                       Unit sales
                                          Revenue




                                                    300                                                                                                                                           15

                                                    200                                                                                                                                           10

                                                    100                                                                                                                                           5


                                                          Ybarra   Bow    Broadsword    Dagger      Eclipse       Mace   BattleAxe       Magic wand                   Crossbow         Poison
6 THINGS TO COMMUNICATE
1. COMMUNICATE A SINGLE FIGURE
Us wn ctext  obvus, psn  quid,  pt/
futu  ievt  us.

Examps:
                                            BALANCE
 crk wh a wag lt
Cckg bk bae                            $23.00
Sys adm cckg cut stus             BALANCE

Not:                                  $11.32
Sg numbs c ve st (gd,bad etc)     BALANCE

                                          $11.32
2. SINGLE FIGURE WITH CONTEXT
“How e we dog ty? Any probms  hiz?”

Examps:                                  READERS   CHANGE

How we  ms sas?                     12,247    0.32%
Is  netwk pfmg wl?
Hows r us figus lkg?
                                          READERS   CHANGE
                                          15,231    9.52%
Not:
Spk-l c save space,  provi ctext
3. ANALYSIS OF A PERIOD
“Show me a  key momts  m”

Examps:
Lkg f ptns  lg da sets
Lkg aad b  cut da
Comp wh pvus pd
GOOD LINE CHART
50

40


30


20


10


     1   2   3   4   5   6   7   8   9   10 11 12   13   14   15   16   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31



                     Wk bt wh pse da (e.g. day  day)
     W o r k s b e st w i t h p r e c i s e u n i ts ( e . g . d a y s )
BA D L I N E C H A R T
50

40


30


20


10



         Jan         Feb           Mar          Apri        May




L i n e c h a r ts fo r l a r g e p e r i o d s c a n m i s l e a d
BA R C H A R T
 50

 40


 30


 20


 10



         Jan       Feb         Mar        Apri       May




T h i s i s t h e s a m e d ata b ut o n l y s h o w s fa ct
4 . A N A L Y S I S O F P E R I O D , W I T H T A RG E T
 Did we h r sas figus? A we fulfig r five n quota?

 Examps:
 A sas we y shld be?
 A a r employs pfmg okay?
 Is r spse me be  dustry std?
BA D L I N E C H A R T
50000




37500




25000




12500




   0
        Jan    Feb   Mar   April   May       June   July      August   September   October   November   December




                                         Actual            Tget

              T h i s g u y i s m e et i n g h i s ta r g et, r i g h t ?
A co r  vualn  avg a
 procsg   ar. At a ge 
    lks like we’ dog okay .

In  ce, we’ talkg abt a lta, but
       we’ not showg  lta...
F O C U S O N T H E D E LT A
   20%




   10%




    0%




   -10%




   -20%




   -30%




   -40%
          Jan    Feb   Mar   April   May   June   July   August   September   October   November   December




S a m e g u y . S a m e d ata . H e ’s g et t i n g f i r e d .
4 . B R E A K D O W N O F A VA R I AB L E
“Wt age grps e buyg r stuff? Wt cri e we
big ?”
Examps:
Who e r customs?
Wts r aws like  ch mographic?
Wt browss e peop usg se days?
BA D P I E C H A R T
                                    Amica
                                    I
                                    U.K.
                                    Cada
                                    Austral
                                    Spa
                                    Frce


W h e r e a r e w e m o st r e l e v a n t ?
Y O U C O U L D A D D T H E DATA . . .
                                                Amica
               9%    15%                        I
       15%                                      U.K.
                           23%
                                                Cada
       9%
                                                Austral
         11%
                    18%
                                                Spa
                                                Frce


A h , n o w I s e e , S p a i n & A m e r i c a a re e q u a l . . .
S O R T E D BA R C H A R T
30.000%



22.500%



15.000%



7.500%



    0%
          Ireland    U.K.    America    Spain     Canada   Australia




           W e l l t h at ’s a g o o d b i t c l e a r e r : )
L Y I N G W I T H G RO U P I N G S




T h i s c h a r t s h o w s t h at $ 1 0 0 - 2 0 0 K i s h u g e
L Y I N G W I T H G RO U P I N G S




A s e c o n d g r o u p i n g s h o w&%? 2 0 0 K i s m a s s i v e .
                          O* /("1 s
L Y I N G W I T H G RO U P I N G S




h t tp : / /m ot h e r j o n e s . c o m / k e v i n - dO* / /("15 &%?n -c h a r ts - m a k i n g - r i c h - l o o k -p o o r
                                                        r u m 2 0 1 1 / 0 / fu
L Y I N G W I T H RO T A T I O N S




B y p ut t i n g A p p l e at f r o n t a n d t i l t i n g b a c k ,
             y o u s e e m o re g re e n p i x e l s
LYING WITH DIMENSIONS




I t ’s c l e a r e r i n t h i s c h a r t w h e r e A p p l e i s
BA D : A R E A P L O T

                    B
                                A
              E
                                         D


                            C




B u b b l e p l ots a r e t r i c k y to w o r k w i t h .
BA D : A R E A P L O T

                     B
                                 A
                E
                                          D


                             C




I f y o u c o u l d h a v e ‘a ’ o r a l l t h e r e st. . .
BA D : A R E A P L O T

      B
              A
  E
                  D


          C




Which would you pick?
BA D : A R E A P L O T

  A
             -           B
                                    =
                                        How “big”  ?



W e c a n ’ t m e a s u r e t h e d i f fe r e n c e
BA D : A R E A P L O T

                    B
                               A
              E
                                        D


                           C




A i s b i g g e r t h a n a l l t h e r e st. Y e a h : )
BA D U N I T P L O T




So 3 x 8 minus 1 = 23. 8 + 1 is 9....
BA D U N I T P L O T




W h y a m I d o i n g m at h s to w o r k t h i s o ut ?
4 . B R E A K D O W N O F A VA R I AB L E
“B cs ’t sexy, but y ly   ne ski,
foowg a le. ”




 W e c a n fo l l o w l i n e s . I t ’s a s u r v i v a l t h i n g : )
I f y o u h a d to f i g h t o n e o f t h e m . . .
4. BREAKDOWN OVER TIME
“How s  compn cng ov  st yr?”

Examps:
How s  brows mket cng?
H r v src shift ctly?
S T A C K E D BA R C H A R T
70000




52500




35000




17500




   0
        Jan   Feb   Mar   April   May   June    July   August    September   October   November   December




                              I             U.K              Amica
S T A C K E D BA R C H A R T
70000




52500




35000




17500




   0
        Jan   Feb   Mar    April   May   June   July   August   September   October   November   December




                          A-"*&,# p e a k e d &$nJ789? ?
                          America 6"34"/ i J u l y
S T A C K E D BA R C H A R T
70000




52500




35000




17500




   0
        Jan   Feb   Mar    April   May   June   July   August   September   October   November   December




                          A-"*&,# a s U . K . &$oJ789?
                           How h  6"34"/ d n e ?
LYING WITH DIMENSIONS
                                                                                                           70000




                                                                                                          52500




                                                                                                          35000




Jan
      Feb                                                                                             17500
            Mar
                     April
                             May
                                   June
                                          July
                                                 August
                                                          September
                                                                      October                         0
                                                                                November
                                                                                           December




                  L ots m o r e y e l l o w p i x e l s h e r e n o w . . .
LET ’S TRY A LINE CHART
50000




37500




25000




12500




   0
        Jan    Feb   Mar   April   May   June     July   August    September   October   November   December




                           I                 U.K               Amica
L I N E C H A R T O F S A M E DATA ?
50000




37500




25000




12500




   0
        Jan    Feb   Mar   April   May   June   July   August   September   October   November   December




              A-"*&,# ($ata . :6.f;K r$"."*sto r y .
                Same d   2!" D i fe e n t <!#$)"/?
LETS TRY A LINE CHART
 50000




 37500




 25000




 12500




    0
         Jan     Feb   Mar   April   May   June   July   August   September   October   November   December




U.k.           A-"*&,#h($ 2!"d :6.r e l a n d p e a k e d i n J u l y .
               Never c ange . I     ;K $"."* <!#$)"/?
BA R C H A R T S A G A I N ?
50000




37500




25000




12500




   0
        Jan   Feb   Mar   April   May   June   July   August   September   October   November   December




                             I              U.K             Amica
BA R C H A R T S A G A I N ?
50000




37500




25000




12500




   0
        Jan   Feb   Mar   April     May   June   July   August   September   October   November   December




                                  I           U.K             Amica
BA R C H A R T S A G A I N ?
50000




37500




25000




12500




   0
        Jan   Feb   Mar   April   May   June    July   August    September   October   November   December




                           I                U.K              Amica
BA R C H A R T S A G A I N ?
50000




37500




25000




12500




   0
        Jan   Feb   Mar   April   May   June   July   August   September   October   November   December




                             I              U.K             Amica
INTERACTIVE, REMEMBER?

50000




37500




25000




12500




   0
        Jan      Feb   Mar   April   May   June   July   August   September   October   November   December




              Y o u c a n a d a pt b a s e d o n I n te r ct i o n s
S T A C K E D BA R C H A R T
70000




52500




35000




17500




   0
        Jan      Feb   Mar   April   May   June   July   August   September   October   November   December




              W h y i s i t s o h a rd to fo l l o w t h e U . K h e r e ?
S T A C K E D BA R C H A R T
70000




52500




35000




17500




   0
        Jan   Feb    Mar    April   May   June   July   August   September   October   November   December




         BW h y ui s e i tm e a s h a irdg to h fo lcl o n s itste n U .yK ohfe rteh?e
          eca s                   ur n t e ow he c
                            s o a n a n g l e d l i n e i s v e r y h a rd .
             width of
I f i t w a s e a s y , w e ’d a l l b e g r e at s n o o k e r/
                       p o o l p l a y e rs
TRO
                   KNOW YR AUDICE
                          KNOW YR DOMA
                                  KNOW YR DATA
 MAG




                                          KNOW YR VUALS
                                                  KNOW YR Y
                                                        CLOSG POTS
                                                              F

                                   PIC
COMMUNICATING 2 THINGS.

WHAT TYPE?    HOW MANY?
Le ng               Le wid                Colr tsy



  WAYS T O V I S UA L I S E Q UA N T I T Y


   Size                  Quty                    Spd

T h i s i s h o w y o u c o m m u n i c ate “ H o w m a n y ? ”
Le type                Colr                     Spe




  HOW TO VISUALISE CATEGORY


  Locn

T h i s i s h o w y o u c o m m u n i c ate “ W h at ty p e ? ”
HOW TO USE ALL THIS?
Y’ve just tak ov a hot. Y’   as.
Exc . W do we stt?
Q: A we makg y mey?
    Pr   dtce betwn cts  v. Let’s s
     f  yr.


                                               Profit and loss
€9,000.00

€6,750.00

€4,500.00

€2,250.00

       €0

-€2,250.00

-€4,500.00

-€6,750.00

-€9,000.00
             Jan   Feb   Mar    April   May   June         July   August   September   October   November   December




                               V i s u a l i s e t h e d e l ta
Q: Wt s do  mey come from?
Let’s compe  pctage  v g by ch
cegy.
50%


40%

30%


20%


10%

      Rms   Wdgs   B    Gym/Spa   Rtaurt   Buss   Cfc


 C o m p a r i s o n o f q u a n t i ty b a s e d o n c ate g o r y
Q: Wt st  pric do we crge p rm?
Let’s lk   price rge  mn val

€175


€150

€100


€75


€50

       King suite   Junior Suite   Deluxe Room   Standard Room   Hostel



       W h y a r e j u n i o r s u i te s a v e r a g i n g s o l o w ?
Dign  sut alyst qri...

MIDWEST HOTELZ
REPORT           TYPE            ROOM TYPE     PERIOD      GUEST TYPE
 REVENUE        ROOMS & EXTRAS   KING SUITES   LAST YEAR   ALL GUESTS
 PROFIT
 LOYALTY
 INCIDENTALS
 GUEST REPORT
 WEDDINGS
 CONFERENCES
TRO
                   KNOW YR AUDICE
                          KNOW YR DOMA
                                  KNOW YR DATA
 MAG




                                          KNOW YR VUALS
                                                  KNOW YR Y
                                                        CLOSG POTS
                                                              F

                                   PIC
A WORD ON CONTEXT
Th  a c.
Th  a Nuc pow stn.
Th  a space shu
Th  ne  e gs...
Th  w yr dhbod wi be us.
T pot , we’ not *always*
    fighng f t.
Sales Report Jan 2012

ORDERS       CHANGE           ACCOUNTS CHANGE            SITE LIVE
12,247         0.32%          7,343      4.32%           PAYMENT LIVE
                                                         FULFILLMENT ON


Revenue per product

40


30


20


10


     Books      Electronics    Magazines   Appliances    e-goods       Other




Top products
Product                                                 Orders     $ Revenue
Sales Report Jan 2012

ORDERS       CHANGE           ACCOUNTS CHANGE            SITE LIVE
12,247         0.32%          7,343      4.32%           PAYMENT LIVE
                                                         FULFILLMENT ON


Revenue per product

40


30


20


10


     Books      Electronics    Magazines   Appliances    e-goods       Other




Top products
              L et ’s u s e t h i s st r a w m a n
Product                                                 Orders     $ Revenue
L et ’s ta k e 3 p o i n ts f r o m Tu f te
C junk:  stuff  don’t cnge wn  da cng
Da Ink R: wt pctage  yr k shows da
Smat Effecve Diffce:  t y c do  highlight
Smat Effecve Diffce:  t y c do  highlight




T h e s e c o l o u r s w o u l d g et v e r y l o u d . U n n e c e s s a r i l y s o .
Smat Effecve Diffce:  t y c do  highlight




                T h e s e a r e fa r q u i ete r.
Sales Report Jan 2012

               ORDERS        CHANGE            ACCOUNTS CHANGE             SITE LIVE
               12,247          0.32%           7,343      4.32%            PAYMENT LIVE
                                                                           FULFILLMENT ON


               Revenue per product

                40


                30


                20


                10


                     Books       Electronics     Magazines   Appliances    e-goods       Other




               Top products
               Product                                                    Orders     $ Revenue

               The girl with the dragon tattoo                                11       88.50

G r a d i e n ts , s h a d o w s , c o l o r s , g r i d l i n e s . A l l n o n -c o n te n t
               Inception                                                       9       72.50

               The girl who kicked the hornet's nest                          15       54.05
Sales Report Jan 2012

ORDERS        CHANGE            ACCOUNTS CHANGE             SITE LIVE
12,247          0.32%           7,343      4.32%            PAYMENT LIVE
                                                            FULFILLMENT ON


Revenue per product

40


30


20


10


      Books       Electronics     Magazines   Appliances    e-goods       Other




Top products
Product                                                    Orders     $ Revenue

The girl with the dragon tattoo                                11       88.50

Inception
               L et ’s k i l l t h e g r a d i e n 9ts                  72.50

The girl who kicked the hornet's nest                          15       54.05
Sales Report Jan 2012

ORDERS        CHANGE            ACCOUNTS CHANGE             SITE LIVE
12,247          0.32%           7,343      4.32%            PAYMENT LIVE
                                                            FULFILLMENT ON


Revenue per product

40


30


20


10


      Books       Electronics     Magazines   Appliances    e-goods       Other




Top products
Product                                                    Orders     $ Revenue

The girl with the dragon tattoo                                11       88.50

Inception
                L et ’s k i l l t h e c o l o u r s9                    72.50

The girl who kicked the hornet's nest                          15       54.05
HTML doesn’t has
a <strong>tag but
no <weak> tag.

As a result, we
forget to think
about what’s less
important on the
screen.
— Ryan Singer
Sales Report Jan 2012

ORDERS         CHANGE           ACCOUNTS CHANGE             SITE LIVE
12,247           0.32%          7,343      4.32%            PAYMENT LIVE
                                                            FULFILLMENT ON


Revenue per product

40


30


20


10


      Books       Electronics     Magazines   Appliances    e-goods       Other




Top products
Product                                                    Orders     $ Revenue

The girl with the dragon tattoo                                11       88.50

Inception
              L et ’s a d j u st t h e s h a d i n g .
                                                 9                      72.50

The girl who kicked the hornet's nest                          15       54.05
Sales Report Jan 2012

ORDERS        CHANGE            ACCOUNTS CHANGE             SITE LIVE
12,247          0.32%           7,343      4.32%            PAYMENT LIVE
                                                            FULFILLMENT ON


Revenue per product

40


30


20


10


      Books       Electronics     Magazines   Appliances    e-goods       Other




Top products
Product                                                    Orders     $ Revenue

The girl with the dragon tattoo                                11       88.50

Inception                                                       9       72.50

The girl who kicked the hornet's nest                          15       54.05
Sales Report Jan 2012

ORDERS        CHANGE            ACCOUNTS CHANGE             SITE LIVE
12,247          0.32%           7,343      4.32%            PAYMENT LIVE
                                                            FULFILLMENT ON


Revenue per product

40


30


20


10


      Books       Electronics     Magazines   Appliances    e-goods       Other




Top products
Product                                                    Orders     $ Revenue

The girl with the dragon tattoo                                11       88.50

Inception                                                       9       72.50
L et ’s c o m p a r e w i t h w h e r e w e c a m e f r o m .
Sales Report Jan 2012

              ORDERS         CHANGE            ACCOUNTS CHANGE             SITE LIVE
              12,247           0.32%           7,343      4.32%            PAYMENT LIVE
                                                                           FULFILLMENT ON


              Revenue per product

               40


               30


               20


               10


                     Books       Electronics     Magazines   Appliances    e-goods       Other




               Top products
               Product                                                    Orders     $ Revenue


W e c a n taInception h i s fu r t h e r. B ut t h i s i s n ’ t72.50 b o ut v i s u a l
             ke t
               The girl with the dragon tattoo
                                                                   a          11       88.50

                                     design.             9

               The girl who kicked the hornet's nest                          15       54.05
TRO
                   KNOW YR AUDICE
                          KNOW YR DOMA
                                  KNOW YR DATA
 MAG




                                          KNOW YR VUALS
                                                  KNOW YR Y
                                                        CLOSG POTS
                                                              F

                                   PIC
1 . T H E Y H AV E T O S A Y S O M E T H I N G
   T wst vualns e   y lk  just
                  k “h.”
Lks g, but mak vy lt sse.
2 . D A S H B O A R D S & V I S U A L S E V O LV E
       Ty ly make sse wn y ve gh da
VA N I T Y DAS H B OA R D S
S T A R T W I T H T H E BA S I C S
A D D I N S I G H T AS Y O U N E E D I T
ADD A YEARLY VIEW, AFTER A
          YEAR
INCLUDE INSIGHTS & ACTIONS
C O N S I D E R A D D I N G P RO J E C T I O N S
GET INSIGHTS INTO ENGAGEMENT




     W h at ty p e s o f u s e r s d o w e h a v e ?
INSIGHTS INTO ENGAGEMENT




    2 m a i n c l u ste r s i t a p p e a r s .
INSIGHTS INTO BUSINESS MODELS




 H o w s t h at F r e e m i u m m o d e l w o r k i n g o ut fo r u s ?
3 . P R E S E N T I N G A N A RG U M E N T
It’s okay  a vuals if yr goal  me  htly psng fo
The world is not filled with
professional statisticians.

Many of us would like a quick glance
just to get a good idea of something.

If a graph is made easier to
understand by such irrelevancies as
a pile of oil cans or cars, then I say
all the better.
— Don Norman
15


10


5


 0   J   Feb M    Apr May Jun Jul Aug Sep Oct Nov Dec

                 G et y o u r d ata f i r st.
B r i n g t h e fa n c y s h i t a f te r w a rd s .
Usability is not everything. If usability
engineers designed a nightclub, it would
be clean, quiet, brightly lit, with lots of
places to sit down, plenty of bartenders,
menus written in 18-point sans-serif,
and easy-to-find bathrooms. But nobody
would be there. They would all be down
the street at Coyote Ugly pouring beer on
each other.
— Joel Spolsky
4. THEY’RE NOT ALL FIRST TIMERS
 Like c pys ust cbods, peop c n
               ust vualns
T h i s i s n ’ t i m m e d i ate l y u n d e r sta n d a b l e fo r e v e r y o n e .
F o r t h o s e u s e d to i t, i t ’s p e r fe ct.
5. IMPLEMENTATION TOOLS
        HTML f  w.
G o o g l e C h a r t E d i to r i s a g o o d e a s y sta r t.
H i g h c h a r ts i s e x c e l l e n t a n d w o r t h t h e m o n e y
TRO
                   KNOW YR AUDICE
                          KNOW YR DOMA
                                  KNOW YR DATA
 MAG




                                          KNOW YR VUALS
                                                  KNOW YR Y
                                                        CLOSG POTS
                                                              F

                                   PIC
If y joy ,
   pe t me know
@strayn   s@tcom.
Use Icom.

More Related Content

Similar to Visualize Data for Your Audience

APPNATION IV - Lifestree Media - Mitchell Weisman - 10 Good Minutes
APPNATION IV - Lifestree Media - Mitchell Weisman - 10 Good MinutesAPPNATION IV - Lifestree Media - Mitchell Weisman - 10 Good Minutes
APPNATION IV - Lifestree Media - Mitchell Weisman - 10 Good MinutesMasha Geller
 
AN IV SF LifeStreet Media - 10 Good Minutes with Mitchell Weisman
AN IV SF LifeStreet Media - 10 Good Minutes with Mitchell WeismanAN IV SF LifeStreet Media - 10 Good Minutes with Mitchell Weisman
AN IV SF LifeStreet Media - 10 Good Minutes with Mitchell WeismanAPPNATION
 
Web Feeds and Repositories
Web Feeds and RepositoriesWeb Feeds and Repositories
Web Feeds and RepositoriesJim Downing
 
Amazon: Innovator or Destroyer? (Or Both?)
Amazon: Innovator or Destroyer? (Or Both?)Amazon: Innovator or Destroyer? (Or Both?)
Amazon: Innovator or Destroyer? (Or Both?)Callahan
 
Rice az tea-opensourcesession
Rice az tea-opensourcesessionRice az tea-opensourcesession
Rice az tea-opensourcesessionlarryjrice
 
Webinar-Daily Deals and Mobile-Engagement Explained
Webinar-Daily Deals and Mobile-Engagement ExplainedWebinar-Daily Deals and Mobile-Engagement Explained
Webinar-Daily Deals and Mobile-Engagement ExplainedWaterfall Mobile
 
Rebirth of Slick: Why Great Design Will Make People Love Your Company
Rebirth of Slick: Why Great Design Will Make People Love Your CompanyRebirth of Slick: Why Great Design Will Make People Love Your Company
Rebirth of Slick: Why Great Design Will Make People Love Your CompanyKelsey Ruger
 
The Experimentation Imperative
The Experimentation ImperativeThe Experimentation Imperative
The Experimentation ImperativeClay Parker Jones
 
HOW TO BE THE AWESOMEST MARKETER EVER!
HOW TO BE THE AWESOMEST MARKETER EVER!HOW TO BE THE AWESOMEST MARKETER EVER!
HOW TO BE THE AWESOMEST MARKETER EVER!HubSpot
 
Hubspot how to become the awesomest marketer ever
Hubspot how to become the awesomest marketer everHubspot how to become the awesomest marketer ever
Hubspot how to become the awesomest marketer everJames Wight
 
Social Media Workbook for Niche Media Brands
Social Media Workbook for Niche Media BrandsSocial Media Workbook for Niche Media Brands
Social Media Workbook for Niche Media BrandsDan McCarthy
 

Similar to Visualize Data for Your Audience (12)

APPNATION IV - Lifestree Media - Mitchell Weisman - 10 Good Minutes
APPNATION IV - Lifestree Media - Mitchell Weisman - 10 Good MinutesAPPNATION IV - Lifestree Media - Mitchell Weisman - 10 Good Minutes
APPNATION IV - Lifestree Media - Mitchell Weisman - 10 Good Minutes
 
AN IV SF LifeStreet Media - 10 Good Minutes with Mitchell Weisman
AN IV SF LifeStreet Media - 10 Good Minutes with Mitchell WeismanAN IV SF LifeStreet Media - 10 Good Minutes with Mitchell Weisman
AN IV SF LifeStreet Media - 10 Good Minutes with Mitchell Weisman
 
Web Feeds and Repositories
Web Feeds and RepositoriesWeb Feeds and Repositories
Web Feeds and Repositories
 
Amazon: Innovator or Destroyer? (Or Both?)
Amazon: Innovator or Destroyer? (Or Both?)Amazon: Innovator or Destroyer? (Or Both?)
Amazon: Innovator or Destroyer? (Or Both?)
 
Modern Media
Modern Media Modern Media
Modern Media
 
Rice az tea-opensourcesession
Rice az tea-opensourcesessionRice az tea-opensourcesession
Rice az tea-opensourcesession
 
Webinar-Daily Deals and Mobile-Engagement Explained
Webinar-Daily Deals and Mobile-Engagement ExplainedWebinar-Daily Deals and Mobile-Engagement Explained
Webinar-Daily Deals and Mobile-Engagement Explained
 
Rebirth of Slick: Why Great Design Will Make People Love Your Company
Rebirth of Slick: Why Great Design Will Make People Love Your CompanyRebirth of Slick: Why Great Design Will Make People Love Your Company
Rebirth of Slick: Why Great Design Will Make People Love Your Company
 
The Experimentation Imperative
The Experimentation ImperativeThe Experimentation Imperative
The Experimentation Imperative
 
HOW TO BE THE AWESOMEST MARKETER EVER!
HOW TO BE THE AWESOMEST MARKETER EVER!HOW TO BE THE AWESOMEST MARKETER EVER!
HOW TO BE THE AWESOMEST MARKETER EVER!
 
Hubspot how to become the awesomest marketer ever
Hubspot how to become the awesomest marketer everHubspot how to become the awesomest marketer ever
Hubspot how to become the awesomest marketer ever
 
Social Media Workbook for Niche Media Brands
Social Media Workbook for Niche Media BrandsSocial Media Workbook for Niche Media Brands
Social Media Workbook for Niche Media Brands
 

Recently uploaded

guest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssssguest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssssNadaMohammed714321
 
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - MorgenboosterAI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster1508 A/S
 
10 must-have Chrome extensions for designers
10 must-have Chrome extensions for designers10 must-have Chrome extensions for designers
10 must-have Chrome extensions for designersPixeldarts
 
10 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 202410 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 2024digital learning point
 
guest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssssguest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssssNadaMohammed714321
 
Piece by Piece Magazine
Piece by Piece Magazine                      Piece by Piece Magazine
Piece by Piece Magazine CharlottePulte
 
General Simple Guide About AI in Design By: A.L. Samar Hossam ElDin
General Simple Guide About AI in Design By: A.L. Samar Hossam ElDinGeneral Simple Guide About AI in Design By: A.L. Samar Hossam ElDin
General Simple Guide About AI in Design By: A.L. Samar Hossam ElDinSamar Hossam ElDin Ahmed
 
NBA power point presentation final copy y
NBA power point presentation final copy yNBA power point presentation final copy y
NBA power point presentation final copy ysrajece
 
CAPITAL GATE CASE STUDY -regional case study.pdf
CAPITAL GATE CASE STUDY -regional case study.pdfCAPITAL GATE CASE STUDY -regional case study.pdf
CAPITAL GATE CASE STUDY -regional case study.pdfAlasAlthaher
 
simpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdfsimpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdfLucyBonelli
 
ArtWaves 2024 - embracing Curves in Modern Homes
ArtWaves 2024 - embracing Curves in Modern HomesArtWaves 2024 - embracing Curves in Modern Homes
ArtWaves 2024 - embracing Curves in Modern HomesVellyslav Petrov
 
LIGHTSCAPES: HOW MIGHT WE DESIGN AN INCLUSIVE AND ACCESSIBLE CLASSICAL CONCER...
LIGHTSCAPES: HOW MIGHT WE DESIGN AN INCLUSIVE AND ACCESSIBLE CLASSICAL CONCER...LIGHTSCAPES: HOW MIGHT WE DESIGN AN INCLUSIVE AND ACCESSIBLE CLASSICAL CONCER...
LIGHTSCAPES: HOW MIGHT WE DESIGN AN INCLUSIVE AND ACCESSIBLE CLASSICAL CONCER...Pranav Subramanian
 
Imagist3D Architectural and Interior Rendering Portfolio
Imagist3D Architectural and Interior Rendering PortfolioImagist3D Architectural and Interior Rendering Portfolio
Imagist3D Architectural and Interior Rendering PortfolioAlinaLau2
 
Niintendo Wii Presentation Template.pptx
Niintendo Wii Presentation Template.pptxNiintendo Wii Presentation Template.pptx
Niintendo Wii Presentation Template.pptxKevinYaelJimnezSanti
 
ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...
ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...
ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...Pranav Subramanian
 
Karim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 pppppppppppppppKarim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 pppppppppppppppNadaMohammed714321
 
Karim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 pppppppppppppppKarim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 pppppppppppppppNadaMohammed714321
 
STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...
STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...
STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...Pranav Subramanian
 
Interior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project StudioInterior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project StudioRMG Project Studio
 

Recently uploaded (20)

guest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssssguest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssss
 
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - MorgenboosterAI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
 
ASME B31.4-2022 estandar ductos año 2022
ASME B31.4-2022 estandar ductos año 2022ASME B31.4-2022 estandar ductos año 2022
ASME B31.4-2022 estandar ductos año 2022
 
10 must-have Chrome extensions for designers
10 must-have Chrome extensions for designers10 must-have Chrome extensions for designers
10 must-have Chrome extensions for designers
 
10 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 202410 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 2024
 
guest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssssguest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssss
 
Piece by Piece Magazine
Piece by Piece Magazine                      Piece by Piece Magazine
Piece by Piece Magazine
 
General Simple Guide About AI in Design By: A.L. Samar Hossam ElDin
General Simple Guide About AI in Design By: A.L. Samar Hossam ElDinGeneral Simple Guide About AI in Design By: A.L. Samar Hossam ElDin
General Simple Guide About AI in Design By: A.L. Samar Hossam ElDin
 
NBA power point presentation final copy y
NBA power point presentation final copy yNBA power point presentation final copy y
NBA power point presentation final copy y
 
CAPITAL GATE CASE STUDY -regional case study.pdf
CAPITAL GATE CASE STUDY -regional case study.pdfCAPITAL GATE CASE STUDY -regional case study.pdf
CAPITAL GATE CASE STUDY -regional case study.pdf
 
simpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdfsimpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdf
 
ArtWaves 2024 - embracing Curves in Modern Homes
ArtWaves 2024 - embracing Curves in Modern HomesArtWaves 2024 - embracing Curves in Modern Homes
ArtWaves 2024 - embracing Curves in Modern Homes
 
LIGHTSCAPES: HOW MIGHT WE DESIGN AN INCLUSIVE AND ACCESSIBLE CLASSICAL CONCER...
LIGHTSCAPES: HOW MIGHT WE DESIGN AN INCLUSIVE AND ACCESSIBLE CLASSICAL CONCER...LIGHTSCAPES: HOW MIGHT WE DESIGN AN INCLUSIVE AND ACCESSIBLE CLASSICAL CONCER...
LIGHTSCAPES: HOW MIGHT WE DESIGN AN INCLUSIVE AND ACCESSIBLE CLASSICAL CONCER...
 
Imagist3D Architectural and Interior Rendering Portfolio
Imagist3D Architectural and Interior Rendering PortfolioImagist3D Architectural and Interior Rendering Portfolio
Imagist3D Architectural and Interior Rendering Portfolio
 
Niintendo Wii Presentation Template.pptx
Niintendo Wii Presentation Template.pptxNiintendo Wii Presentation Template.pptx
Niintendo Wii Presentation Template.pptx
 
ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...
ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...
ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...
 
Karim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 pppppppppppppppKarim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 ppppppppppppppp
 
Karim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 pppppppppppppppKarim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 ppppppppppppppp
 
STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...
STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...
STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...
 
Interior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project StudioInterior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project Studio
 

Visualize Data for Your Audience

  • 1. Da vualn  web alicns
  • 4. TRO KNOW YR AUDICE KNOW YR DOMA KNOW YR DATA  MAG KNOW YR VUALS KNOW YR Y CLOSG POTS F PIC
  • 5. Adaptab Be  text IT ’S HARD TO MAKE VISUALS Useful Mngful Rdab
  • 6. “ Be clear first and clever second. If you have to throw one of those out, throw out clever. — Jason Fried
  • 8. A 3 w a y t i e fo r 1 9 3 % . . .
  • 9. To o m u c h n o i s e
  • 10. Huh?
  • 11. H e y J o e , w e n e e d to v i s u a l i s e 1 8 4 m i l l i o n g a l l o n s . W h at ’y a g ot ?
  • 12. O k a y , l ets t r y w i t h fo ot b a l l . . .
  • 13. If the Gulf of Mexico - the 7th largest body of water in the world, containing approximately 660 quadrillion gallons of water (that's 660 with 15 zeros) - was represented by Cowboys Stadium in Dallas - the largest domed stadium in the world - how would the spill stack up? In this example, the amount of oil spilled  - if the  Gulf of Mexico  was the size of Cowboys Stadium - would be about the size of a 24 ounce  can of beer. Cowboys stadium has an internal volume of approximately 104 million cubic feet, compared to the just over 50 cubic inches of volume in a 24-ounce can. Just like the can, the spilled oil represents only . 00000002788% of the liquid volume present in the Gulf of Mexico, although as the oil is dispersed, the amount of water affected  becomes substantially greater.
  • 14. If the Gulf of Mexico - the 7th largest body of water in the world, containing approximately 660 quadrillion gallons of water (that's 660 with 15 zeros) - was represented by Cowboys Stadium in Dallas - the largest domed stadium in the world - how would the spill stack up? In this example, the amount of oil spilled  - if the  Gulf of Mexico  was the size of Cowboys Stadium - would be about the size of a 24 ounce  can of beer. Cowboys stadium has an internal volume of approximately 104 million cubic feet, compared to the just over 50 cubic inches of volume in a 24-ounce can. Just like the can, the spilled oil represents only . 00000002788% of the liquid volume present in the Gulf of Mexico, although as the oil is dispersed, the amount of water affected  becomes substantially greater.
  • 15. If the Gulf of Mexico - the 7th largest body of water in the world, containing approximately 660 quadrillion gallons of water (that's 660 with 15 zeros) - was represented by Cowboys Stadium in Dallas - the largest domed stadium in the world - how would the spill stack up? In this example, the amount of oil spilled  - if the  Gulf of Mexico  was the size of Cowboys Stadium - would be about the size of a 24 ounce  can of beer. Cowboys stadium has an internal volume of approximately 104 million cubic feet, compared to the just over 50 cubic inches of volume in a 24-ounce can. Just like the can, the spilled oil represents only . 00000002788% of the liquid volume present in the Gulf of Mexico, although as the oil is dispersed, the amount of water affected  becomes substantially Y e a h , I t h i n k e v e r y o n e g et ’s t h at greater.
  • 16. T!" “#$%&-&$'()*#+!&, -(."-"$%” N( /#%# 0#1 !#*-"/ &$ 2!" -34&$) 5 2!"1" &$'(-)*#+!&,1
  • 17. TRO KNOW YR AUDICE KNOW YR DOMA KNOW YR DATA  MAG KNOW YR VUALS KNOW YR Y CLOSG POTS F PIC
  • 18. WHO IS THE INFO FOR? Surpre surpre,  UX du  talkg abt knowg yr uss.
  • 19. W H A T RO L E ?
  • 20. CEO Lev tail Stregic view Focus   lg tm High v ovview Simp suy
  • 21. Analyst ro * Qry driv alys * Psn quid * Emps  ts,  cs
  • 22. Opns/Logcs Focus  cut stus I & Evt driv e.g. As, spik, trb
  • 23. W H AT D E PA R T M E N T ?
  • 24. S A L E S D E PA R T M E N T Lds, cvsns, avg. val p sa, etc
  • 25. M A R K E T I N G D E PA R T M E N T Impns, loyalty, aws, s
  • 26. NETWORK & IT Is, ckets, ad me, op c, upme
  • 27. CUSTOMER SALES MARKETING SUPPORT * Satisfaction Rating * Trend per quarter MANAGEMENT * Comparison with competitors * My Active leads * Value per lead ANALYST * Progress towards target * Active campaigns * Current CPM/CPC OPERATIONS * Landing page D ata r e q u i r e d d e p e n d s o n r o l e & d e p a r t m e n t
  • 28. TRO KNOW YR AUDICE KNOW YR DOMA KNOW YR DATA  MAG KNOW YR VUALS KNOW YR Y CLOSG POTS F PIC
  • 29. # Un sas $ Sas day Avg $ p sa Us vs Comper WHICH OF THESE? Avg. $ p Th pd vs st pd custom Total  % Cnge Popur m  sas products
  • 30. Top selling items TOTAL SALES CHANGE Item name Unit sales % of total Change $12,240.65 5.32% Oak tree (special edition) Pet Kitten 803 607 16% 12% 11.52% 100% Skyscraper (high rise) 511 11% 1.52% Sycamore tree 430 9% 5.23% Top grossing items Dancing disco. 203 4% 1.20% Other items 2495 52% -- 40 % TOTAL REV. 30 20 10 WHICH OF THESE? 500 400 300 200 100 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 500 25 400 20 Unit sales Revenue 300 15 200 10 100 5 Ybarra Bow Broadsword Dagger Eclipse Mace BattleAxe Magic wand Crossbow Poison
  • 31. 6 THINGS TO COMMUNICATE
  • 32. 1. COMMUNICATE A SINGLE FIGURE Us wn ctext  obvus, psn  quid,  pt/ futu  ievt  us. Examps: BALANCE  crk wh a wag lt Cckg bk bae $23.00 Sys adm cckg cut stus BALANCE Not: $11.32 Sg numbs c ve st (gd,bad etc) BALANCE $11.32
  • 33. 2. SINGLE FIGURE WITH CONTEXT “How e we dog ty? Any probms  hiz?” Examps: READERS CHANGE How we  ms sas? 12,247 0.32% Is  netwk pfmg wl? Hows r us figus lkg? READERS CHANGE 15,231 9.52% Not: Spk-l c save space,  provi ctext
  • 34. 3. ANALYSIS OF A PERIOD “Show me a  key momts  m” Examps: Lkg f ptns  lg da sets Lkg aad b  cut da Comp wh pvus pd
  • 35. GOOD LINE CHART 50 40 30 20 10 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Wk bt wh pse da (e.g. day  day) W o r k s b e st w i t h p r e c i s e u n i ts ( e . g . d a y s )
  • 36. BA D L I N E C H A R T 50 40 30 20 10 Jan Feb Mar Apri May L i n e c h a r ts fo r l a r g e p e r i o d s c a n m i s l e a d
  • 37. BA R C H A R T 50 40 30 20 10 Jan Feb Mar Apri May T h i s i s t h e s a m e d ata b ut o n l y s h o w s fa ct
  • 38. 4 . A N A L Y S I S O F P E R I O D , W I T H T A RG E T Did we h r sas figus? A we fulfig r five n quota? Examps: A sas we y shld be? A a r employs pfmg okay? Is r spse me be  dustry std?
  • 39. BA D L I N E C H A R T 50000 37500 25000 12500 0 Jan Feb Mar April May June July August September October November December Actual Tget T h i s g u y i s m e et i n g h i s ta r g et, r i g h t ?
  • 40. A co r  vualn  avg a  procsg   ar. At a ge  lks like we’ dog okay . In  ce, we’ talkg abt a lta, but we’ not showg  lta...
  • 41. F O C U S O N T H E D E LT A 20% 10% 0% -10% -20% -30% -40% Jan Feb Mar April May June July August September October November December S a m e g u y . S a m e d ata . H e ’s g et t i n g f i r e d .
  • 42. 4 . B R E A K D O W N O F A VA R I AB L E “Wt age grps e buyg r stuff? Wt cri e we big ?” Examps: Who e r customs? Wts r aws like  ch mographic? Wt browss e peop usg se days?
  • 43. BA D P I E C H A R T Amica I U.K. Cada Austral Spa Frce W h e r e a r e w e m o st r e l e v a n t ?
  • 44. Y O U C O U L D A D D T H E DATA . . . Amica 9% 15% I 15% U.K. 23% Cada 9% Austral 11% 18% Spa Frce A h , n o w I s e e , S p a i n & A m e r i c a a re e q u a l . . .
  • 45. S O R T E D BA R C H A R T 30.000% 22.500% 15.000% 7.500% 0% Ireland U.K. America Spain Canada Australia W e l l t h at ’s a g o o d b i t c l e a r e r : )
  • 46. L Y I N G W I T H G RO U P I N G S T h i s c h a r t s h o w s t h at $ 1 0 0 - 2 0 0 K i s h u g e
  • 47. L Y I N G W I T H G RO U P I N G S A s e c o n d g r o u p i n g s h o w&%? 2 0 0 K i s m a s s i v e . O* /("1 s
  • 48. L Y I N G W I T H G RO U P I N G S h t tp : / /m ot h e r j o n e s . c o m / k e v i n - dO* / /("15 &%?n -c h a r ts - m a k i n g - r i c h - l o o k -p o o r r u m 2 0 1 1 / 0 / fu
  • 49. L Y I N G W I T H RO T A T I O N S B y p ut t i n g A p p l e at f r o n t a n d t i l t i n g b a c k , y o u s e e m o re g re e n p i x e l s
  • 50. LYING WITH DIMENSIONS I t ’s c l e a r e r i n t h i s c h a r t w h e r e A p p l e i s
  • 51. BA D : A R E A P L O T B A E D C B u b b l e p l ots a r e t r i c k y to w o r k w i t h .
  • 52. BA D : A R E A P L O T B A E D C I f y o u c o u l d h a v e ‘a ’ o r a l l t h e r e st. . .
  • 53. BA D : A R E A P L O T B A E D C Which would you pick?
  • 54. BA D : A R E A P L O T A - B = How “big”  ? W e c a n ’ t m e a s u r e t h e d i f fe r e n c e
  • 55. BA D : A R E A P L O T B A E D C A i s b i g g e r t h a n a l l t h e r e st. Y e a h : )
  • 56. BA D U N I T P L O T So 3 x 8 minus 1 = 23. 8 + 1 is 9....
  • 57. BA D U N I T P L O T W h y a m I d o i n g m at h s to w o r k t h i s o ut ?
  • 58. 4 . B R E A K D O W N O F A VA R I AB L E “B cs ’t sexy, but y ly   ne ski, foowg a le. ” W e c a n fo l l o w l i n e s . I t ’s a s u r v i v a l t h i n g : )
  • 59. I f y o u h a d to f i g h t o n e o f t h e m . . .
  • 60. 4. BREAKDOWN OVER TIME “How s  compn cng ov  st yr?” Examps: How s  brows mket cng? H r v src shift ctly?
  • 61. S T A C K E D BA R C H A R T 70000 52500 35000 17500 0 Jan Feb Mar April May June July August September October November December I U.K Amica
  • 62. S T A C K E D BA R C H A R T 70000 52500 35000 17500 0 Jan Feb Mar April May June July August September October November December A-"*&,# p e a k e d &$nJ789? ? America 6"34"/ i J u l y
  • 63. S T A C K E D BA R C H A R T 70000 52500 35000 17500 0 Jan Feb Mar April May June July August September October November December A-"*&,# a s U . K . &$oJ789? How h 6"34"/ d n e ?
  • 64. LYING WITH DIMENSIONS 70000 52500 35000 Jan Feb 17500 Mar April May June July August September October 0 November December L ots m o r e y e l l o w p i x e l s h e r e n o w . . .
  • 65. LET ’S TRY A LINE CHART 50000 37500 25000 12500 0 Jan Feb Mar April May June July August September October November December I U.K Amica
  • 66. L I N E C H A R T O F S A M E DATA ? 50000 37500 25000 12500 0 Jan Feb Mar April May June July August September October November December A-"*&,# ($ata . :6.f;K r$"."*sto r y . Same d 2!" D i fe e n t <!#$)"/?
  • 67. LETS TRY A LINE CHART 50000 37500 25000 12500 0 Jan Feb Mar April May June July August September October November December U.k. A-"*&,#h($ 2!"d :6.r e l a n d p e a k e d i n J u l y . Never c ange . I ;K $"."* <!#$)"/?
  • 68. BA R C H A R T S A G A I N ? 50000 37500 25000 12500 0 Jan Feb Mar April May June July August September October November December I U.K Amica
  • 69. BA R C H A R T S A G A I N ? 50000 37500 25000 12500 0 Jan Feb Mar April May June July August September October November December I U.K Amica
  • 70. BA R C H A R T S A G A I N ? 50000 37500 25000 12500 0 Jan Feb Mar April May June July August September October November December I U.K Amica
  • 71. BA R C H A R T S A G A I N ? 50000 37500 25000 12500 0 Jan Feb Mar April May June July August September October November December I U.K Amica
  • 72. INTERACTIVE, REMEMBER? 50000 37500 25000 12500 0 Jan Feb Mar April May June July August September October November December Y o u c a n a d a pt b a s e d o n I n te r ct i o n s
  • 73. S T A C K E D BA R C H A R T 70000 52500 35000 17500 0 Jan Feb Mar April May June July August September October November December W h y i s i t s o h a rd to fo l l o w t h e U . K h e r e ?
  • 74. S T A C K E D BA R C H A R T 70000 52500 35000 17500 0 Jan Feb Mar April May June July August September October November December BW h y ui s e i tm e a s h a irdg to h fo lcl o n s itste n U .yK ohfe rteh?e eca s ur n t e ow he c s o a n a n g l e d l i n e i s v e r y h a rd . width of
  • 75. I f i t w a s e a s y , w e ’d a l l b e g r e at s n o o k e r/ p o o l p l a y e rs
  • 76. TRO KNOW YR AUDICE KNOW YR DOMA KNOW YR DATA  MAG KNOW YR VUALS KNOW YR Y CLOSG POTS F PIC
  • 77. COMMUNICATING 2 THINGS. WHAT TYPE? HOW MANY?
  • 78. Le ng Le wid Colr tsy WAYS T O V I S UA L I S E Q UA N T I T Y Size Quty Spd T h i s i s h o w y o u c o m m u n i c ate “ H o w m a n y ? ”
  • 79. Le type Colr Spe HOW TO VISUALISE CATEGORY Locn T h i s i s h o w y o u c o m m u n i c ate “ W h at ty p e ? ”
  • 80. HOW TO USE ALL THIS? Y’ve just tak ov a hot. Y’   as. Exc . W do we stt?
  • 81. Q: A we makg y mey? Pr   dtce betwn cts  v. Let’s s  f  yr. Profit and loss €9,000.00 €6,750.00 €4,500.00 €2,250.00 €0 -€2,250.00 -€4,500.00 -€6,750.00 -€9,000.00 Jan Feb Mar April May June July August September October November December V i s u a l i s e t h e d e l ta
  • 82. Q: Wt s do  mey come from? Let’s compe  pctage  v g by ch cegy. 50% 40% 30% 20% 10% Rms Wdgs B Gym/Spa Rtaurt Buss Cfc C o m p a r i s o n o f q u a n t i ty b a s e d o n c ate g o r y
  • 83. Q: Wt st  pric do we crge p rm? Let’s lk   price rge  mn val €175 €150 €100 €75 €50 King suite Junior Suite Deluxe Room Standard Room Hostel W h y a r e j u n i o r s u i te s a v e r a g i n g s o l o w ?
  • 84. Dign  sut alyst qri... MIDWEST HOTELZ REPORT TYPE ROOM TYPE PERIOD GUEST TYPE REVENUE ROOMS & EXTRAS KING SUITES LAST YEAR ALL GUESTS PROFIT LOYALTY INCIDENTALS GUEST REPORT WEDDINGS CONFERENCES
  • 85. TRO KNOW YR AUDICE KNOW YR DOMA KNOW YR DATA  MAG KNOW YR VUALS KNOW YR Y CLOSG POTS F PIC
  • 86. A WORD ON CONTEXT
  • 87. Th  a c.
  • 88. Th  a Nuc pow stn.
  • 89. Th  a space shu
  • 90. Th  ne  e gs...
  • 91. Th  w yr dhbod wi be us.
  • 92. T pot , we’ not *always* fighng f t.
  • 93. Sales Report Jan 2012 ORDERS CHANGE ACCOUNTS CHANGE SITE LIVE 12,247 0.32% 7,343 4.32% PAYMENT LIVE FULFILLMENT ON Revenue per product 40 30 20 10 Books Electronics Magazines Appliances e-goods Other Top products Product Orders $ Revenue
  • 94. Sales Report Jan 2012 ORDERS CHANGE ACCOUNTS CHANGE SITE LIVE 12,247 0.32% 7,343 4.32% PAYMENT LIVE FULFILLMENT ON Revenue per product 40 30 20 10 Books Electronics Magazines Appliances e-goods Other Top products L et ’s u s e t h i s st r a w m a n Product Orders $ Revenue
  • 95. L et ’s ta k e 3 p o i n ts f r o m Tu f te
  • 96. C junk:  stuff  don’t cnge wn  da cng
  • 97. Da Ink R: wt pctage  yr k shows da
  • 98. Smat Effecve Diffce:  t y c do  highlight
  • 99. Smat Effecve Diffce:  t y c do  highlight T h e s e c o l o u r s w o u l d g et v e r y l o u d . U n n e c e s s a r i l y s o .
  • 100. Smat Effecve Diffce:  t y c do  highlight T h e s e a r e fa r q u i ete r.
  • 101. Sales Report Jan 2012 ORDERS CHANGE ACCOUNTS CHANGE SITE LIVE 12,247 0.32% 7,343 4.32% PAYMENT LIVE FULFILLMENT ON Revenue per product 40 30 20 10 Books Electronics Magazines Appliances e-goods Other Top products Product Orders $ Revenue The girl with the dragon tattoo 11 88.50 G r a d i e n ts , s h a d o w s , c o l o r s , g r i d l i n e s . A l l n o n -c o n te n t Inception 9 72.50 The girl who kicked the hornet's nest 15 54.05
  • 102. Sales Report Jan 2012 ORDERS CHANGE ACCOUNTS CHANGE SITE LIVE 12,247 0.32% 7,343 4.32% PAYMENT LIVE FULFILLMENT ON Revenue per product 40 30 20 10 Books Electronics Magazines Appliances e-goods Other Top products Product Orders $ Revenue The girl with the dragon tattoo 11 88.50 Inception L et ’s k i l l t h e g r a d i e n 9ts 72.50 The girl who kicked the hornet's nest 15 54.05
  • 103. Sales Report Jan 2012 ORDERS CHANGE ACCOUNTS CHANGE SITE LIVE 12,247 0.32% 7,343 4.32% PAYMENT LIVE FULFILLMENT ON Revenue per product 40 30 20 10 Books Electronics Magazines Appliances e-goods Other Top products Product Orders $ Revenue The girl with the dragon tattoo 11 88.50 Inception L et ’s k i l l t h e c o l o u r s9 72.50 The girl who kicked the hornet's nest 15 54.05
  • 104. HTML doesn’t has a <strong>tag but no <weak> tag. As a result, we forget to think about what’s less important on the screen. — Ryan Singer
  • 105. Sales Report Jan 2012 ORDERS CHANGE ACCOUNTS CHANGE SITE LIVE 12,247 0.32% 7,343 4.32% PAYMENT LIVE FULFILLMENT ON Revenue per product 40 30 20 10 Books Electronics Magazines Appliances e-goods Other Top products Product Orders $ Revenue The girl with the dragon tattoo 11 88.50 Inception L et ’s a d j u st t h e s h a d i n g . 9 72.50 The girl who kicked the hornet's nest 15 54.05
  • 106. Sales Report Jan 2012 ORDERS CHANGE ACCOUNTS CHANGE SITE LIVE 12,247 0.32% 7,343 4.32% PAYMENT LIVE FULFILLMENT ON Revenue per product 40 30 20 10 Books Electronics Magazines Appliances e-goods Other Top products Product Orders $ Revenue The girl with the dragon tattoo 11 88.50 Inception 9 72.50 The girl who kicked the hornet's nest 15 54.05
  • 107. Sales Report Jan 2012 ORDERS CHANGE ACCOUNTS CHANGE SITE LIVE 12,247 0.32% 7,343 4.32% PAYMENT LIVE FULFILLMENT ON Revenue per product 40 30 20 10 Books Electronics Magazines Appliances e-goods Other Top products Product Orders $ Revenue The girl with the dragon tattoo 11 88.50 Inception 9 72.50
  • 108. L et ’s c o m p a r e w i t h w h e r e w e c a m e f r o m .
  • 109. Sales Report Jan 2012 ORDERS CHANGE ACCOUNTS CHANGE SITE LIVE 12,247 0.32% 7,343 4.32% PAYMENT LIVE FULFILLMENT ON Revenue per product 40 30 20 10 Books Electronics Magazines Appliances e-goods Other Top products Product Orders $ Revenue W e c a n taInception h i s fu r t h e r. B ut t h i s i s n ’ t72.50 b o ut v i s u a l ke t The girl with the dragon tattoo a 11 88.50 design. 9 The girl who kicked the hornet's nest 15 54.05
  • 110. TRO KNOW YR AUDICE KNOW YR DOMA KNOW YR DATA  MAG KNOW YR VUALS KNOW YR Y CLOSG POTS F PIC
  • 111. 1 . T H E Y H AV E T O S A Y S O M E T H I N G T wst vualns e   y lk  just k “h.”
  • 112. Lks g, but mak vy lt sse.
  • 113. 2 . D A S H B O A R D S & V I S U A L S E V O LV E Ty ly make sse wn y ve gh da
  • 114. VA N I T Y DAS H B OA R D S
  • 115. S T A R T W I T H T H E BA S I C S
  • 116. A D D I N S I G H T AS Y O U N E E D I T
  • 117. ADD A YEARLY VIEW, AFTER A YEAR
  • 118. INCLUDE INSIGHTS & ACTIONS
  • 119. C O N S I D E R A D D I N G P RO J E C T I O N S
  • 120. GET INSIGHTS INTO ENGAGEMENT W h at ty p e s o f u s e r s d o w e h a v e ?
  • 121. INSIGHTS INTO ENGAGEMENT 2 m a i n c l u ste r s i t a p p e a r s .
  • 122. INSIGHTS INTO BUSINESS MODELS H o w s t h at F r e e m i u m m o d e l w o r k i n g o ut fo r u s ?
  • 123. 3 . P R E S E N T I N G A N A RG U M E N T It’s okay  a vuals if yr goal  me  htly psng fo
  • 124. The world is not filled with professional statisticians. Many of us would like a quick glance just to get a good idea of something. If a graph is made easier to understand by such irrelevancies as a pile of oil cans or cars, then I say all the better. — Don Norman
  • 125. 15 10 5 0 J Feb M Apr May Jun Jul Aug Sep Oct Nov Dec G et y o u r d ata f i r st.
  • 126.
  • 127. B r i n g t h e fa n c y s h i t a f te r w a rd s .
  • 128. Usability is not everything. If usability engineers designed a nightclub, it would be clean, quiet, brightly lit, with lots of places to sit down, plenty of bartenders, menus written in 18-point sans-serif, and easy-to-find bathrooms. But nobody would be there. They would all be down the street at Coyote Ugly pouring beer on each other. — Joel Spolsky
  • 129. 4. THEY’RE NOT ALL FIRST TIMERS Like c pys ust cbods, peop c n  ust vualns
  • 130. T h i s i s n ’ t i m m e d i ate l y u n d e r sta n d a b l e fo r e v e r y o n e .
  • 131. F o r t h o s e u s e d to i t, i t ’s p e r fe ct.
  • 132.
  • 133. 5. IMPLEMENTATION TOOLS HTML f  w.
  • 134. G o o g l e C h a r t E d i to r i s a g o o d e a s y sta r t.
  • 135. H i g h c h a r ts i s e x c e l l e n t a n d w o r t h t h e m o n e y
  • 136. TRO KNOW YR AUDICE KNOW YR DOMA KNOW YR DATA  MAG KNOW YR VUALS KNOW YR Y CLOSG POTS F PIC
  • 137. If y joy , pe t me know @strayn s@tcom.