How the team at WordImpress concepted, designed, and development the Give WordPress Donations plugin.

1. givewp.com

2. Hi, I’m Devin
@innerwebs
http://imdev.in

3. Presentation is Online:
Slideshare.com/

4. INTRODUCING GIVE
A Free Donation Plugin for WordPress

5. What is Give?
A New
Donation
Plugin

6. For WordPress!

7. Why?

8. Born from a Need
• No “Go To” Donation Plugin
–WooCommerce? EDD? Gravity
Forms? – No. no. no.

9. Born from a Need
• Promising Business Landscape
– Large market opportunity
– Benefit the community

10. Choosing a Business
Model
• Freemium
• Free Base, Paid Add-ons
• SaaS
• Pay Only for Support
• Combined Model

11. Passion + Profits

12. PLANNING
Making an Idea a Reality

14. Plugin Requirements
Easy to Use

15. Plugin Requirements
Customizable
Donation Forms

16. Plugin Requirements
Customizable
Receipts & Emails

17. Plugin Requirements
Customizable
Donation Forms

18. Plugin Requirements
Robust Reporting

19. Plugin Requirements
Accept Offline
Donations

20. Plugin Requirements
Correct
Terminology

21. Plugin Requirements
Import / Export
Data

22. Plugin Requirements
Developer
Friendly

23. WIREFRAMES
Planning for Good UI/UX

24. Wireframing
• How a Page or Application
Should be Built
• No Rules, Only Guidelines
• Never expect the desired
experiences
• Wireframes shows you an
overview of the PLAN

25. Wireframes

26. Wireframes

27. Wireframes

28. PRODUCT DEVELOPMENT
From Concept to Creation

29. Show rejected logos here
Design + Code +
Marketing

30. Branding
• Start with Why?
• What’s in a name?
• The importance of a good logo
• Cohesive branding from A-Z

31. Internal Attempt 1:
Rejected

32. External Attempt 1:
Rejected

33. External Attempt 2:
Rejected

34. External Attempt 3:
ALMOST!

35. WINNER!!!!

36. MVP Development
• Minimum Viable Product (MVP)
• Forking Best-in-Class GPL
Plugins
– EDD (engine)
– WooCommerce / BuddyPress
(templating)
– Gravity Forms & WordPress SEO
(UI/UX)
• Custom Development
• Website, Video, Demo

37. Pre-Release
• Internal Testing and QA
• Beta Campaign
• Support Forum Setup
• Documentation Creation
• Influencer Outreach

38. Marketing
• Full Website
• Social Networks
• WordPress.org
• Influencer Outreach
• Catchy Branding
• Advertising

39. PRE-DEMO QUESTIONS
Time to Open Up

40. DEMO TIME
Time to See Give in Action