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GovCamp 2016 - Co-Creation

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Danube University Krems, Centre for E-Governance
Danube University Krems, Centre for E-Governance

War Co-Creation vor 10 Jahren noch stark auf den Bereich Wirtschaft beschränkt, so findet sich das Konzept nun auch immer mehr im Bereich der Verwaltung und der Öffentlichkeit.

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www.brz.gv.at © BRZ GmbH
CO-CREATION 05.12.2016 © BRZ GmbH 2 UND
CO-CREATION 05.12.2016 © BRZ GmbH 3 UND
CO-CREATION The joint creation of value by the company and the customer; allowing the customer to co- construct the service experience to suit their context Prahalad and Ramaswamy, 2004, p. 8 – aus dem Wikipedia Artikel über Co Creation übernommen 05.12.2016 © BRZ GmbH 4
CO-CREATION 05.12.2016 © BRZ GmbH 5
CO-CREATION 05.12.2016 © BRZ GmbH 6
ERGEBNIS AUS DER DISKUSSION 05.12.2016 © BRZ GmbH 7
www.brz.gv.at manoela.bodiroza@brz.gv.at carl-markus.piswanger@brz.gv.at 05.12.2016 © BRZ GmbH

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GovCamp 2016 - Co-Creation