Basic Concepts of Viral Marketing, its Issues and Challenges.

1. Viral Marketing
Issues and Challenges
By Dibyadip Das

2. Objective of Study
What we get to know ?
1 To Understand the process of Viral Marketing
2 To Observe usefulness of Viral Marketing

3. What does a virus have to do with Marketing ?
Like Viruses, it takes advantage of rapid multiplication to explode the
message to thousands – or even to millions

4. What is Viral Marketing ?
1 Refers to marketing 2 Marketing Phenomenon that
techniques that use pre- facilitates and encourages
existing social networks to people to pass along a
produce increases in brand marketing message
awareness through self- voluntarily.
replicating viral processes,
analogous to the spread of
viruses or computer viruses.

5. Origination
Among the first
to write about
Tim Draper and viral marketing
Steve Jurvetson on the Internet
of the venture was the media
capital firm critic Douglas
The term was Draper Fisher Rushkoff
later popularized Jurvetson in
by Rayport in the 1997 to describe
1996 Fast Hotmail's
In early 90’s, the Company article practice of
Term was "The Virus of
coined by two appending
Marketing," advertising to
Professors from
Harvard outgoing mail
Business School from their users.
1990

6. Popularlity
The Graph
potrayes
the Growth 6
of Viral
Growth
Marketing.
5
4
1 2 3
199 199 200 200 200 201
0 5 0 5 8 0

7. Types of Viral Marketing
1
Pass-Long
2
Buzz-Marketing
3
Incentive Viral
4
Undercover-Marketing
5
User Managed Database

8. Types
Pass-Long
A short note that will be sent on to
1
the other internet users and it is
usually to the footer of Electronic
Messages
E.g.: www.gmail.com
Buzz-Marketing
This is an example text. Go
ahead and replace it with your
own text. This is an example text. 2 Involves celebrities
Go ahead and replace it with discussing about products
and experiences with a hint
of Controversy

9. Types
This is an example text. Go
Incentive Viral ahead and replace it with your
own text. This is an example text.
It call the user to take action Go ahead and replace it with
3
in order to be rewarded.
Undercover-Marketing
This is an example text. Go
ahead and replace it with your
own text. This is an example text. 4 It occurs when people do
Go ahead and replace it with not know they are being
marketed to..

10. Types
User Managed Database
It refers to different
5 database of prospects that
clients generate themselves
with the help of online
service providers.

11. Issues
• Issues of Spam
• Generally Focuses on Short Term Success
• Negetive Publicity
• Brand Dilution
• Association with Unknown groups

12. Challenges
• Customer Communication
Through Internet.
• Good web marketing strategy.
• Turning a profit by attracting
customer.
• Set everything up in the self-
imposed time restriction.

13. Example

14. THANK YOU!
http://www.marketingterms.com/dictionary/viral_marketing/
http://en.wikipedia.org/wiki/Viral_marketing
https://www.facebook.com/pages/Viral-marketing-tips/92274993058