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Modern Agile &
Product Culture
Diego Pacheco
About me
Business Dilemma
Costs!
StartUp / Competitors!
Secure ROI?
How Improve/Transform?
How to Decide?
Feature not Feature?
Hippo? Toggles ~/A/B/n ?
Dev & UX working together?
❏ The initial idea is just a starting point -- not a blueprint.
❏ Start small, one segment, them dominate, expand.
❏ Great Ideas sounds really bad at Start. i.g: Facebook | AirBnb
❏ All Startups are fragile at Beginning
❏ Good Startups take 10 years
❏ Fast Growing market is better than slow growth in Big Market.
❏ Ideas that copy other idea without adding much will fail.
❏ You can't outsource execution.
❏ Do things that don't scale.
❏ 80% all founders fail to find PMF.
https://www.startupschool.org/library
Engineering Organizations
Engineering Organizations
❏ OKRs
❏ Open Source
❏ Open Innovation Model
❏ Separate Organization (Vps)
❏ Both Users & Creators
❏ Self-Service Model
❏ Internal Services Model
❏ SOA / Service Orientation
❏ Faster Innovation
Lean UX
DTA(Dual Track Agile) SV ~2012
Focus on Experiments & Retrofit.
Netflix Culture ~ Freedom & Responsibility
Netflix Culture ~ Freedom & Responsibility
Netflix Culture ~ Freedom & Responsibility
Beyond Budget
OKRs
No Estimates
No Projects
No Projects
Where is the
customer?
❏ Product Culture
❏ Customer Obsession
❏ DTA (Discovery + Delivery)
❏ Customer Value not Scope
❏ Engineering Culture
❏ Creating not only using it
❏ Faster, Better, Cheaper
❏ Beyond Budgets / OKRs
❏ Continuous Improvement
Customer Centric | Customer Obsession
Customer Centric | Customer Obsession
Modern Agile
Industry Failures
❏ Produce Value & Innovate
❏ Understand Customers
❏ Rapid Delivery
❏ Being Agile
❏ Being Digital
❏ Manage Work
❏ Keep Talent Density
❏ Safe Software (Look Boeing)
❏ Save Money
Modern Agile &
Product Culture
Diego Pacheco

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Modern Agile and Product Culture