2. ¡HOLA!
Placing L
atam in
the map
The game
r s
The game
makers
The conq
uistador ’
quick gui s
de
3.
4. REGION OF THE AMERICAS WHERE
ROMANCE LANGUAGES (I.E., THOSE
DERIVED FROM LATIN) – PARTICULARLY
SPANISH AND PORTUGUESE, AND
VARIABLY FRENCH – ARE PRIMARILY
SPOKEN.WIKIPEDIA
THIS BIT
5.
6. 580M PEOPLE IN +20 COUNTRIES
205M PEOPLE ONLINE
81.9% REACH SOCIAL NETWORKS
31M SMARTPHONES SOLD IN 2010
FACEBOOK & ORKUT DOMINATE
E-COMMERCE IS EXPLODING
7. A LOT OF PEOPLE
ALREADY PLAYING,
STILL GROWING FAST
8. BRAZIL ONLY...
TOTAL POPULATION
200 MILLION
INTERNET POPULATION
41 MILLION
ACTIVE PLAYERS
35 MILLION
47% spend money on games
USD 2,000,000,000 TO BE SPENT ON GAMES IN 2011
220 300 180 320 380 300 300
in
g es
m
ile
le
am
X
Ga
s
LD
O
so
O
G l ob
B
al
M
ua
N
on
ci M
C
M
W
s
Ca
A
C
So
D
/M
C
PC
A
/M
PC
SOURCE: GLOBAL COLLECT
9. B2C E-COMMERCE EXPLODING
LATIN AMERICA B2C ECOMMERCE TRANSACTIONS IN USD MILLIONS
TH
R OW 21,775
G
4%
1,05
15,645
10,573
7,562
4,885
3,042
1,886
2003 2004 2005 2006 2007 2008 2009
SOURCE: COMSCORE MEDIA METRIX, FEBRUARY 2010
10. SOCIAL NETWORKING & ENTERTAINMENT TAKE
THE LION SHARE OF WEB USER’S TIME
BRAZIL IS
FACEBOOK’S 5TH
%8.5
LARGEST COUNTRY
%7.8
%13.3
%11.5 %5.2
%13.5 %12.3
%42.1 %4.4
%40.1 %15.6
%30.2 %13.6
Latin America %17.1
Middle East / Africa
Europe %15.2
North America
Asia Pacific
Social Networking Entertainment/Games Email
SOURCE: COMSCORE MEDIA METRIX, FEBRUARY 2010
11. FASTEST GROWING INTERNET AUDIENCE
+15% +15%
+15%
Oceania
+23% 1%
MEA
LATAM Africa 3%
10% 6%
+10%
Asia
42%
Y/Y Growth North America
14%
+9%
Europe
24%
+12%
SOURCE: COMSCORE WORLD METRIX, FEBRUARY 2010
12. LATAM MARKET FOR VIRTUAL ITEMS 2010
TOTAL MARKET SIZE
2010: $ 336M
2014: $ 624M
SOURCE: SUPERDATA MARCH 2011
13. THE BRAZILIAN SOCIAL GAMER
WHICH SOCIAL NETWORKS DO YOU USE? MORE OFTEN?
ORKUT 72% 49%
FACEBOOK 67% 51%
KS
TWITTER 29% CIAL N ETWOR
ON SO
9 1% ARE
DO YOU PLAY GAMES? DO YOU PLAY GAMES? (BY AGE)
ORKUT 22% 14-17 31%
FACEBOOK 23% 18-24 29%
MEN 20% 25-34 28%
WOMEN 26% 35-44 19%
45-54 18%
55+ 15%
SOURCE: LIVRA PANELS & ATOMMICA JULY 2011 (4,000 ONLINE INTERVIEWS)
15. AUDIENCES CONSUME IN THEIR OWN LANGUAGE
100%
75%
50%
25%
Puerto Rico
Colombia
Venezuela
Mexico
Chile
Agentina
Brazil
English Local Language Other
SOURCE: COMSCORE CUSTOM ANALYSIS OF PAGE VIEWS BY LANGUAGE
16. PEOPLE WANT TO PLAY IN THEIR OWN LANGUAGE
WHAT LANGUAGE DO YOU PREFER TO PLAY IN? (BRAZIL)
PORTUGUESE 95%
SPANISH 0%
ENGLISH 5%
TOP THREE GAMES ON ORKUT
1. MINI FAZENDA
2. MEGACITY
3. CAFEMANIA
SOURCE: LIVRA PANELS & ATOMMICA JULY 2011 (4,000 ONLINE INTERVIEWS) / MEERKUT NOV 2011
18. WHAT AND HOW PEOPLE SPEND IN BRAZIL
FROM THE PLAYERS, WHO SPENT MONEY IN LAST 12 MONTHS
ORKUT 18%
FACEBOOK 14% HE US
31% IN T
MONEY SPENT MONTHLY IN MOST USED GAME (IN USD)
$0.5 - $5 19%
$6 - $11 41%
$12 - $16 16%
$17 - $22 8%
$23+ 16%
SOURCE: LIVRA PANELS & ATOMMICA JULY 2011 (4,000 ONLINE INTERVIEWS) / PLAYSPAN
19. HOW DO THEY SPEND IT?
Facebook 16% 44% 8% 9% 21%
Orkut 28% 28% 9% 7% 18%
SMS Debit Card Credit Card Transfer Bank Deposit Prepaid Cards Other
SOCIAL GAMERS WITH CREDIT CARDS
ORKUT 51%
FACEBOOK 64%
SOURCE: LIVRA PANELS & ATOMMICA JULY 2011 (4,000 ONLINE INTERVIEWS)
21. THE PROBLEMS
HIGH DECLINE RATES FOR CREDIT CARDS
HIGH COMISSIONS FROM CARRIERS FOR MOBILE
BANK DEPOSIT ABOUT 20%
DIFFERENT TOOLS FOR DIFFERENT COUNTRIES
MARKETING TOOLS UNDERDEVELOPED
22. THERE IS (A LOT OF) TALENT AND
LOCAL COMPANIES DOING WELL
27. SMARTPHONES IN BRAZIL
APPS INSTALLED BRANDS
Others
13%
Nokia
LG
35%
Other apps 8%
42%
Games Motorola
58% 11%
Blackberry
5%
Apple
Samsung 10%
18%
SOURCE: GRUPO MOBI / MCCANN 2011
29. CONQUISTADOR GUIDE
NOT A GOOD IDEA TO IGNORE LATAM
LOCALIZE AND HAVING LOCAL CONTENT IS KEY
PEOPLE SPEND LESS, BUT CHEAPER TO BUY
ALTERNATIVE NETWORKS ARE RELEVANT
BRAZIL VS THE REST OF LATAM
30. WHAT IS ?
WE PUBLISH AND MONETIZE SOCIAL & MOBILE
GAMES IN LATIN AMERICA
HTTP://ATOMMICA.COM HTTP://JAMPP.COM
31. @DIEMEL
¡GRACIAS! DIEGO@ATOMMICA.COM
PHOTO CREDITS
Rio de Janeiro 256 - Adam Reeder
http://www.flickr.com/photos/adamreeder/6321103568/
CRISTO - MARCIOFLEURY
http://www.flickr.com/photos/marciofleury/4326678706/
Sky - Monkeyatlarge
http://www.flickr.com/photos/monkeyatlarge/16645379/
Mexico Skyline - El Nagual
http://www.flickr.com/photos/elnagual/66450715/
Craig Bellamy - Shawdm
http://www.flickr.com/photos/shawdm/84741285/
Hablo Español - peterpunk77
http://www.flickr.com/photos/peterpunk/506328470/in/photostream/
Registradora1 - juantiagues
http://www.flickr.com/photos/juantiagues/5496872192/
N97: Console - bfishadow
http://www.flickr.com/photos/bfishadow/3591928186/
Sir Dano - Joriel "Joz" Jimenez
http://www.flickr.com/photos/joriel/2845792224/sizes/o/in/photostream/
Local Heroes - John Spooner
http://www.flickr.com/photos/johnspooner/2297191042/in/photostream/
