The document discusses 360 video and how it compares to virtual reality (VR). It defines 360 video as video that allows the user to control the perspective in 360 degrees by clicking/dragging with a mouse, moving a phone or tablet, or turning their head with a VR headset. While 360 video provides an immersive experience, it is considered a more limited form of VR since user interaction is restricted to camera movement only. In contrast, more advanced VR allows for non-linear interaction where the user can move within and impact a virtual environment. The document categorizes VR further into pre-rendered, like 360 video, and real-time rendered varieties requiring more processing power.
Martal Group - B2B Lead Gen Agency - Onboarding Overview
WTF is 360 Video?, Digiday WTF VR, May 11th, 2016
1.
2. 360 VIDEO IS ANY VIDEO WHERE THE
USER CAN CONTROL THE
PERSPECTIVE IN 360 DEGREES
3. BASICALLY, A 360 VIDEO IS A
FILM WHERE THE VIEWER
CAN MOVE THE CAMERA.
4. How can a user control a
360 Video’s camera?
CLICKING AND
DRAGGING!
with a mouse on a desktop
computer in a browser.
5.
6. How can a user control a
360 Video’s camera?
MOVING YOUR PHONE
OR TABLET AROUND IN
YOUR HAND!!
with a 360 video player like
YouTube or the Facebook mobile
app on a device with an
accelerometer.
7.
8. How can a user control a
360 Video’s camera?
MOVING YOUR HEAD
AROUND!!!
with some kind of Head Mounted
Display like Google Cardboard,
Oculus Rift, Samsung Gear, etc.
9.
10. TO RECAP
MOVING YOUR HEAD
AROUND!!!
with some kind of Head Mounted
Display like Google Cardboard,
Oculus Rift, Samsung Gear, etc.
MOVING YOUR PHONE OR
TABLET AROUND IN YOUR
HAND!!
with a 360 video player like YouTube
or the Facebook mobile app on a
device with an accelerometer.
CLICKING AND
DRAGGING!
with a mouse on a desktop
computer in a browser.
12. WHATS THE DIFFERENCE BETWEEN VR AND 360 VIDEO?
360 Video is VR
Well, a kind of VR at least.
Or Maybe a lot of “VR”
is actually just 360 video?
13. Virtual Reality
Virtual reality is an immersive experience that replicates
an environment, real or imagined, and simulates a user’s
physical presence and environment in a way that allows
the user to interact with it.
WIKIPEDIA
So depending on how you define “interact”, 360
video is either just a film or a kind of VR.
14. CATEGORIES OF VR
(as per the THE WEBBY AWARD categories)
CINEMATIC or PRE-RENDERED VR
GAMING, INTERACTIVE, or REAL-TIME RENDERED VR
15. PRE-RENDERED VR
Linear and pre-defined with a
beginning and ending. Like a film.
Users interaction is limited to
only moving the camera
(using a HMD)
16. PRE-RENDERED VR
Linear and pre-defined with a
beginning and ending. Like a film.
Users interaction is limited to
only moving the camera
(using a HMD)
17. REAL-TIME RENDERED VR
Non-linear and can be defined by the
input of a user. Like a video game.
User can move the camera AND/or move
through space AND/or effect their virtual
environment (using a controller,
or a keyboard, a wired glove or an
omnidirectional treadmill like in
Ready Player One)
18. Doesn’t require fancy or expensive hardware
(for the user at least)
LESS PROCESSOR INTENSIVE
Will work with Mobile Phones, i.e.
Google Cardboard, Samsung Gear
PRE-RENDERED VR/ 360 VIDEO
19. REAL-TIME RENDERED VR
MORE PROCESSOR INTENSIVE
Requires more powerful computers and relative
expensive hardware.
HTC Vive, Occulus Rift, Gaming PCs, PS4’s etc
22. OVER 38 MILLION VIEWS
ON YOUTUBE
MOST WATCHED 360 VIDEO
(almost 700,000 views on Facebook)
23. 360 VIDEO IS THE MOST ACCESSIBLE KIND OF VR
DOESN’T REQUIRE FANCY COMPUTERS AND EXPENSIVE HARDWARE
(OR AT LEAST A LOT LESS)
360 VIDEO IS A KIND OF VR
(THOUGH RELATIVELY LOW FI)
360 VIDEO CAN BE DISTRIBUTED WITH PAID MEDIA