Kaylee King-Balentine from The New York Times' presentation from the Digiday "WTF Native Advertising" event in London - October 8, 2015.

1. WTF is a content studio?T BRAND STUDIO EXPLAINS

2. EST 2013
EST 1851

3. So we built a studio.

4. Design. Edit. Film. Photography.

5. Wait. Isn’t this just an advertorial?
NO.

6. We tell visual stories.

7. We tell in-depth stories.

8. We tell brand stories.

9. Don’t trick your viewer.
Understand your client’s goal.
Tell a great story.

10. KAYLEE KING-BALENTINE
DIRECTOR, T BRAND STUDIO INTERNATIONAL
KKB@NYTIMES.COM
@KAYLEEKB
@TBRANDSTUDIO