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1. DIGITAL
MARKETING
KEYNOTE PRESENTATION
Presented by Digihub group
Feedback
Ads
Market
Trends

2. AGENDA
INTRODUCTION
CONCLUSION
MARKET
TRENDS
"Promoting, engaging, and
achieving goals online—digital
marketing."
A conclusion in digital marketing
can summarize the key findings
and insights from a market
research project
A market is a place
where buyers and
sellers interact.
impact the way marketers
should interact with their
target audience.

3. INTRODUCTION
Online strategies for
promoting products,
engaging audiences, and
achieving marketing goals
define digital marketing

4. INTRODUCTION
PROCESS
FEEDBACK
OUTPUT
INPUT
The 'Output' box embodies
the tangible results and
outcomes achieved
through the strategic
marketing efforts. This
includes increased brand
visibility, customer
engagement, sales growth,
and overall campaign
success.
The 'Process' box signifies
the actions, strategies, and
campaigns undertaken to
leverage the input
effectively. It
encompasses planning,
execution, optimization,
and the use of various
marketing channels.
The 'Input' box represents
the valuable data,
insights, and resources
that fuel marketing
initiatives. It encompasses
market research,
customer feedback,
analytics, and creative
content.

5. MARKET
The target market in digital marketing refers
to the specific group of individuals or
entities that a business aims to reach with its
products, services, or promotional messages
through digital channels. It involves
identifying and understanding the
characteristics, behaviors, needs, and
preferences of a particular group to tailor
marketing efforts effectively.
Available
Market
Target
Market
Potential
Market

6. TARGET
MARKET Traditional research methods like
surveys, interviews, and focus groups
can be conducted digitally.
A buyer persona is a fictional
representation of a company's ideal
customer. It's based on data and insights
about your target audience, including
their demographics, interests, and
buying habits.
You can also conduct a competitive
analysis to understand your
competitors' strengths and weaknesses.
This can help you gain an advantage
over competitors and potentially gain
their customers.
CONDUCT MARKET RESEARCH
CREATE BUYER PERSONAS
ANALYZE CUSTOMER BASE
2
3
1

7. TRENDS
Digital marketing trends are key
changes in the strategic direction of
the digital marketing landscape
(including the evolution of marketing
techniques, consumer sentiments,
and underlying technologies) that
impact the way marketers should
interact with their target audience.

8. TRENDS IN
DIGITAL
MARKETING
Digital marketing trends are changes
in the strategic direction of digital
marketing. These changes can include
the evolution of marketing
techniques, consumer sentiments,
and technologies.
Social
Media
E-mail
Marketing
Digital
Campaign
Content
Marketing
SEO
Mobile
Apps

9. CONCLUSION
Digital marketing is a way to promote
brands to connect with potential
customers using the internet and
other forms of digital communication.
It can include: Email, Social media,
Web-based advertising, Text,
Multimedia messages.

10. THANK
YOU
DIGITAL MARKETING