Hollywood is facing increasing competition from Silicon Valley as new digital platforms emerge for distributing entertainment content. New players like Netflix and Hulu are producing their own content and attracting viewers away from traditional television. As devices like smartphones and tablets proliferate, consumers are spending more time with digital content on multiple screens. For the entertainment industry to succeed, it will need to embrace new forms of storytelling, collaborate with digital platforms, and make content widely available across all devices and services.
3. 1999
‣ Broadcasts of 30 television stations and
cable networks
‣ Play-by-play game broadcasts and other
programming of over 420 college and
professional sports teams
‣ Live music, including concerts and club
performances
‣ Live and on-demand special interest
shows and Internet-only “Webcasts”
3
19. Collaborative storytelling and filmmaking
will do to Hollywood what Wikipedia did
to Encyclopedia Britannica
– Jimmy Wales, Wikipedia
Foto: Wayan Vota http://www.flickr.com/photos/dcmetroblogger/6574651159/
32. TV als offene Plattform
So, hey, cable companies: Stop worrying
about losing control over the “experience” —
you’re not doing a very good job with that
anyway — and open the cable subscription
up as a platform. You might even learn
something.
– Dan Frommer, SplatF
http://www.splatf.com/2011/11/cable-twitter-platform/ 32
35. The battle of devices has now become a war of
ecosystems, where ecosystems include not
only the hardware and software of the device,
but developers, applications, [...] and many
other things. [...] This means we’re going to
have to decide how we either build, catalyse
or join an ecosystem.
– Stephen Elop, CEO Nokia
35
36. 4 Post-PC Geräte pro Haushalt 2014
*
45% 11% 7%
*Worldwide Share of Trans-
aktionen in 2011 – IHS 36
45. We have adapted our personalization
algorithms to this new scenario in such a
way that now 75% of what people watch is
from some sort of recommendation.
– Xavier Amatriain, Netflix
46. Inhalte zu den Nutzern bringen ...
860k Websites
Embed YouTube
http://trends.builtwith.com/media/YouTube
47. CBS als verteilte Plattform ...
„Put your content where people are!“
47
48. ... ist genauso erfolgreich wie Hulu.
3.000.000.000
Abrufe insgesamt
48
49. Zugänge schaffen und nutzen.
Restricting access to content is a bad business
model in the age of a global network that
costs practically nothing to distribute on.
– Fred Wilson, Union Square Ventures
http://www.avc.com/a_vc/2012/01/scarcity-is-a-shitty-business-model.html 49
52. Wir stehen erst am Anfang ...
Stefan Raab
4,3M DSDS vs 3,1M SdR gewinnt #SdR.
120
Endlich sie ist
90
raus #DSDS
60
30
0
20:00 21:00 22:00 23:00 0:00
Couchfunk
52
http://www.focus.de/kultur/kino_tv/stefan-raab-gewinnt-trotz-knieverletzung-dsds-quoten-schlagen-schlag-den-raab-krimi-gewinnt_aid_737754.html
53. ... attraktive Alternativen!
57% Lesen Emails
45% Nutzen eine App
44% sind auf Social Networks
44% surfen im Web
Nielsen Cross Screen Report Q4 2011 53
61. „We need some radio communication
Wreck a Movie
for the Nazi fleet as they are
approaching the Earth orbit. Your task
is to record the following lines (all of
them, preferably, and we will pick the
best) in German, in strict but calm
military style.“
65. Open Video?
Ökosysteme
Inhalte
Zugang
☀ TV ♜
Interaktion
65
66. Chance für beide Seiten ...
„The Guardian made a significant investment in
building a content API, but is one that is allowing
us to reap rewards from the decision. [...]
In fact, we use it ourselves to build our own apps.
Our iPhone app and m.guardian.co.uk mobile
optimised site are powered from the API, as are our
forthcoming Android and Windows Phone apps.“
– Martin Belam, Lead User Experience & Information Architect at Guardian
http://www.currybet.net/cbet_blog/2011/09/csforum11-martin-belam.php 66