The battle between Samsung and Xiaomi

1. STUDY ABOUT SMARTPHONE USAGE
IN INDONESIA
BY DI-MARKETING (www.di-onlinesurvey.com)
Jul, 2016

2. 1
SCOPE OF WORK
 This survey was conducted to study about smartphone market in Indonesia
 Methodology: Online survey
 Fieldwork time: 15 days (15/06/2016 to 1/07/2016)
 Sample size: N = 1500
 Geography: Nationwide

3. 2
KEY FINDINGS
• Samsung, Xiaomi and Oppo are the most well-known brands of smartphone in Indonesia
• TVC and Facebook are effective channels to leverage brand awareness
• Samsung is the market leader of Indonesian smartphone market
• Good quality, user-friendly operation system and trusted brand are main criteria for
choosing smartphone
• 54% unhappy because their smartphones run out of battery quickly
• 59% satisfied with their current smartphone brand and only 8% are loyal with their current
brand while 39% want to switch to other brand of smartphone
• There is a big gap between Xiaomi and other players in term of satisfaction and loyalty
• Social media and chatting are top activities when using smartphone

4. 3
INDONESIA VS. VIETNAM AND THAILAND
KEY FINDING VIETNAM THAILAND INDONESIA
Most well-known
brands
Samsung, Iphone,
Microsoft Lumia
Samsung, Iphone Samsung, Xiaomi, Oppo
Market leader Samsung (27% share) Samsung (40% share) Samsung (27% share)
Main source of
brand awareness
TVC TVC TVC
Top criteria Trusted brand Operation system Quality
Satisfaction 82% satisfied with
current brand
84% satisfied with
current brand
59% satisfied with
current brand
Usage intention 51% intend to buy new
smartphone in the next
3-12 months
45% intend to buy new
smartphone in the next
3-12 month
33% intend to buy
smartphone in the next
3-12 month
Spending 45% spend from $200 -
$400
41% spend from $286 -
$572
40% spend from $150.1
- $250

5. 4
N = 1500
DEMOGRAPHIC INFORMATION
GenderAge
OccupationLiving Place
3%
2%
3%
3%
12%
13%
23%
41%
Others
Engineer/Doctor/Teacher
Job seeker/Retired
Factory Worker
Housewife
Self-employed
Office worker
Student
18%
19%
45%
18%
Over 30
26 - 30
18 - 25
Under 18
46%
54%
Female
Male
59%
3%
4%
5%
14%
16%
Others
Medan
Surabaya
Bandung
Bodetabek
Jakarta

6. 5
19%
4%
6%
50%
54%
65%
70%
71%
73%
77%
82%
83%
83%
85%
86%
90%
91%
Others
Smartfren
Advan
Polytron
HTC
Huawei
Evercoss
Nokia Lumia
LG
Sony
Blackberry
Lenovo
Apple (Iphone)
Asus
Oppo
Xiaomi
Samsung
Total
13%
4%
6%
47%
56%
66%
68%
68%
76%
74%
81%
83%
84%
82%
84%
91%
93%
Jakarta
13%
2%
4%
60%
58%
68%
72%
74%
78%
77%
85%
82%
84%
86%
87%
90%
92%
Bodetabek *
21%
4%
6%
48%
53%
64%
70%
71%
71%
78%
81%
83%
83%
85%
86%
90%
91%
Others
SAMSUNG, XIAOMI AND OPPO ARE THE MOST WELL-KNOWN
BRANDS OF SMARTPHONE IN INDONESIA
Do you know any smartphone brands listed below? (by city)
N = 1500 N = 234 N = 203 N = 1063
* Bodetabek : combination of Bogor, Depok, Tangerang & Bekasi

7. 6
19%
4%
6%
50%
54%
65%
70%
71%
73%
77%
82%
83%
83%
85%
86%
90%
91%
Others
Smartfren
Advan
Polytron
HTC
Huawei
Evercoss
Nokia Lumia
LG
Sony
Blackberry
Lenovo
Apple (Iphone)
Asus
Oppo
Xiaomi
Samsung
Total
19%
5%
7%
44%
44%
59%
67%
64%
66%
71%
79%
78%
83%
83%
85%
91%
91%
Under 18
22%
5%
6%
50%
57%
68%
71%
75%
76%
83%
82%
85%
86%
88%
88%
93%
92%
18 - 25
15%
3%
4%
51%
55%
65%
73%
70%
71%
74%
83%
83%
80%
80%
84%
88%
26 - 30
13%
1%
5%
53%
57%
65%
69%
71%
75%
74%
82%
81%
81%
82%
82%
87%
Over 30
AGAIN, SAMSUNG XIAOMI AND OPPO ARE THE MOST WELL-KNOWN
BRANDS OF SMARTPHONE ACROSS ALL AGE GROUPS
Do you know any smartphone brands listed below? (by age)
N = 1500 N = 276 N = 672 N = 280 N = 272

8. 7
Beside that, Facebook ads is also an effective channel to leverage brand awareness
5%
0%
11%
37%
39%
44%
49%
50%
56%
64%
70%
73%
Others
I know through sms advertising
messages/ email
Radio ads
I know through other smartphone
applications
In/ Out of home ads
I read news/ magazines mentioning
about these brands
Friends/relatives' suggestion
Web, forum ads
Through stores/ showroom
Facebook ads
See others use these smartphone
brands
TV ads
Total
5%
0%
13%
36%
43%
47%
54%
54%
56%
61%
74%
71%
Jakarta
3%
0%
15%
44%
44%
51%
51%
50%
59%
68%
71%
74%
Bodetabek *
6%
0%
9%
36%
37%
42%
48%
49%
55%
65%
69%
73%
Others
TVC IS THE MAIN SOURCES OF BRAND AWARENESS
How do you know these smartphone brands? (by city)
N = 1500 N = 234 N = 203 N = 1063
* Bodetabek : combination of Bogor, Depok, Tangerang & Bekasi

9. 8
5%
0%
11%
37%
39%
44%
49%
50%
56%
64%
70%
73%
Others
I know through sms advertising
messages/ email
Radio ads
I know through other
smartphone applications
In/ Out of home ads
I read news/ magazines
mentioning about these brands
Friends/relatives' suggestion
Web, forum ads
Through stores/ showroom
Facebook ads
See others use these
smartphone brands
TV ads
Total
5%
0%
7%
34%
29%
32%
52%
48%
51%
56%
73%
66%
Under 18
6%
0%
12%
40%
39%
47%
52%
56%
56%
68%
73%
73%
18 - 25
6%
0%
11%
34%
41%
46%
45%
47%
57%
64%
64%
75%
26 - 30
2%
0%
12%
37%
45%
47%
44%
42%
58%
65%
65%
76%
Over 30
How do you know these smartphone brands? (by age)
N = 1500 N = 276 N = 672 N = 280 N = 272
TVC IS THE MAIN SOURCES OF BRAND AWARENESS

10. 9
7%
11% 8%
1% 4%
2% 1%
4%
2%
16%
5%
13% 22%
28%
75%
83%
77%
73%
65%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18 - 25 26 - 30 Over 30
Yes, 1 smartphone
Yes, 2 smartphones
Yes, 3 smartphones
Yes, more than 3
smartphones
No
93% USE SMARTPHONE
Are you currently using smartphone?
N = 1500 N = 276 N = 672 N = 280 N = 272
The older group owns more smartphones

11. 10
7%
0%
1%
1%
2%
2%
2%
3%
3%
3%
4%
4%
5%
7%
9%
19%
27%
Others
HTC
Polytron
Huawei
LG
Microsoft Lumia
Advan
Sony
Smartfren
Evercoss
Apple (Iphone)
Blackberry
Oppo
Lenovo
Asus
Xiaomi
Samsung
Total
9%
1%
1%
0%
3%
0%
0%
2%
2%
4%
7%
4%
4%
7%
7%
20%
28%
Jakarta
5%
0%
1%
1%
3%
4%
2%
3%
2%
5%
2%
5%
4%
7%
12%
16%
30%
Bodetabek *
7%
0%
0%
1%
2%
2%
3%
3%
4%
3%
3%
4%
5%
7%
8%
20%
26%
Others
SAMSUNG IS THE MARKET LEADER WITH 27% SHARE
FOLLOWED BY XIAOMI AND ASUS WITH 19% AND 9% RESPECTIVELY
Which brand do you own? (by city)
N = 1400 N = 227 N = 194 N = 979
* Bodetabek : combination of Bogor, Depok, Tangerang & Bekasi

12. 11
7%
0%
1%
1%
2%
2%
2%
3%
3%
3%
4%
4%
5%
7%
9%
19%
27%
Others
HTC
Polytron
Huawei
LG
Microsoft Lumia
Advan
Sony
Smartfren
Evercoss
Apple (Iphone)
Blackberry
Oppo
Lenovo
Asus
Xiaomi
Samsung
Total
7%
0%
0%
1%
2%
3%
4%
1%
7%
7%
2%
3%
6%
7%
6%
21%
23%
Under 18
8%
0%
0%
1%
2%
2%
1%
3%
4%
2%
4%
4%
6%
5%
8%
21%
27%
18 - 25
8%
0%
1%
1%
1%
1%
1%
2%
2%
3%
4%
4%
4%
8%
11%
18%
31%
26 - 30
6%
1%
1%
2%
3%
2%
2%
2%
1%
3%
3%
7%
3%
10%
10%
15%
28%
Over 30
AGAIN, SAMSUNG, XIAOMI AND ASUS ARE TOP USED BRANDS
ACROSS ALL AGE GROUPS
Which brand do you own? (by age)
N = 1400 N = 276 N = 672 N = 280 N = 272

13. 12
SAMSUNG GAINS HIGHEST BRAND AWARENESS AS WELL AS
MARKET SHARE IN INDONESIA
91% 90%
86% 85% 83% 83% 82%
77%
73% 71% 70%
65%
54%
50%
6% 4%
19%
25%
18%
5%
8%
3%
7%
4% 2% 2% 2% 3% 1% 0% 0% 2% 3%
7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Awareness
Usage
Which smartphone brands do you know?
Which smartphone brand do you own currently?
N = 1400

14. 13
Samsung
Xiaomi
Asus
Lenovo
Oppo
Blackberry
SAMSUNG DOMINATES INDONESIAN SMARTPHONE MARKET,
FOLLOWED BY XIAOMI – A CHINESE BRAND
Which smartphone brands do you know?
Which smartphone brand do you own currently?
N = 1400
Low
Low
High
High
Usage
Awareness

15. 14
11%
10%
13%
14%
19%
21%
23%
24%
24%
25%
26%
26%
31%
34%
37%
38%
38%
44%
Others
Special fuctions
High security
Frequent promotions
I'm proud to use it
Diverse in application store
Got positive reviews on hightech forums
High inside storage capactity
Sharp screen
Stable operation system
Smooth touchscreen
Beautiful design
Friends/ Relatives suggest me
High solution camera
Competitive price
Trusted brands
Easy- to- use operation system
Good quality
Total
QUALITY, USER-FRIENDLY OPERATION SYSTEM AND TRUSTED
BRAND ARE MAIN CRITERIA FOR CHOOSING SMARTPHONE
Why do you choose this brand of smartphone?
N = 1400

16. 15
8%
5%
10%
20%
17%
21%
16%
16%
20%
19%
23%
20%
33%
27%
24%
55%
37%
44%
Samsung
11%
10%
13%
14%
19%
21%
23%
24%
24%
25%
26%
26%
31%
34%
37%
38%
38%
44%
Others
Special fuctions
High security
Frequent promotions
I'm proud to use it
Diverse in application store
Got positive reviews on hightech forums
High inside storage capacity
Sharp screen
Stable operation system
Smooth touchscreen
Beautiful design
Friends/ Relatives suggest me
High resolution camera
Competitive price
Trusted brands
Easy- to- use operation system
Good quality
Total
4%
26%
26%
16%
42%
30%
44%
44%
47%
46%
45%
48%
36%
67%
52%
43%
50%
74%
Xiaomi
2%
2%
10%
12%
14%
26%
27%
40%
19%
27%
27%
19%
33%
27%
55%
35%
43%
40%
Asus
SAMSUNG = GOOD QUALITY + TRUSTED / XIAOMI = GOOD QUALITY
+ GOOD CAMERA + PRICE / ASUS = PRICE + HIGH ROM CAPACITY
Why do you choose this brand of smartphone?
N = 1400 N = 382 N = 269 N = 124

17. 16
11%
10%
13%
14%
19%
21%
23%
24%
24%
25%
26%
26%
31%
34%
37%
38%
38%
44%
Others
Special fuctions
High security
Frequent promotions
I'm proud to use it
Diverse in application store
Got positive reviews on hightech forums
High inside storage capactity
Sharp screen
Stable operation system
Smooth touchscreen
Beautiful design
Friends/ Relatives suggest me
High solution camera
Competitive price
Trusted brands
Easy- to- use operation system
Good quality
Total
19%
6%
3%
10%
9%
17%
18%
23%
12%
19%
17%
13%
33%
19%
42%
27%
30%
31%
Lenovo
9%
11%
9%
14%
10%
21%
10%
14%
19%
16%
26%
29%
31%
29%
24%
16%
24%
30%
Oppo
19%
3%
11%
3%
3%
11%
3%
5%
10%
8%
3%
11%
39%
8%
26%
23%
11%
21%
Blackberry
LENOVO = COMPETITIVE PRICE + FRIENDS/ RELATIVES’ SUGGESTION
OPPO/ BLACKBERRY = FRIENDS/ RELATIVES’ SUGGESTION
Why do you choose this brand of smartphone?
N = 1400 N = 98 N = 70 N = 62

18. 17
2% 3% 1% 1% 3%
8% 9% 7% 14%
7%
18%
30%
7%
35% 35%
37% 49%
44%
39%
41%
41% 42%
38%
39%
32%
20%
52%
15% 13% 10%
4% 3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Xiaomi Asus Samsung Lenovo Oppo Blackberry
Totally satisfied
Satisfied
Normal
Unsatisfied
Totally unsatisfied
59% SATISFIED WITH THEIR CURRENT SMARTPHONE BRAND
How do you feel with your current smartphone brand?
N = 1400 N = 289 N = 124 N = 389 N = 98
Xiaomi owns the highest top box of satisfaction with amazing ratio (52%)
N = 70 N = 62

19. 18
Low ROM capacity is another thing that makes user unhappy
SMARTPHONE PRODUCERS NEED TO FOCUS ON IMPROVING THE
BATTERY LIFE TO MAKE THEIR CUSTOMER FEEL HAPPIER
Is there anything make you feel unhappy about this brand?
N = 1400
10%
4%
6%
6%
8%
8%
12%
13%
21%
24%
40%
54%
Others
Complicated operation system
Products are NOT diverse/ fashionable
Poor quality
Touch screen is not sensitive
Poor warranty service
Be more expensive compared to real value
Apps store is not diverse
Software troubles
Poor camera solution
Low inside storage capacity
Get out of battery soon
Total
Running of about battery quickly

20. 19
4%
2%
2%
7%
8%
3%
24%
11%
24%
20%
48%
56%
Samsung
19%
1%
8%
0%
1%
14%
7%
5%
10%
4%
21%
41%
Xiaomi
11%
4%
6%
5%
4%
9%
6%
6%
17%
27%
22%
76%
Asus
SAMSUNG = OUT OF BATTERY QUICKLY + ROM SHORTAGE
XIAOMI / ASUS = OUT OF BATTERY QUICKLY
Is there anything make you feel unhappy about this brand?
N = 1400 N = 382 N = 269 N = 124
10%
4%
6%
6%
8%
8%
12%
13%
21%
24%
40%
54%
Others
Complicated operation system
Products are NOT diverse/ fashionable
Poor quality
Touch screen is not sensitive
Poor warranty service
Be more expensive compared to real value
Apps store is not diverse
Software troubles
Poor camera solution
Low inside storage capactity
Get out of battery soon
Total
Running out of battery quickly

21. 20
10%
4%
6%
6%
8%
8%
12%
13%
21%
24%
40%
54%
Others
Complicated operation system
Products are NOT diverse/ fashionable
Poor quality
Touch screen is not sensitive
Poor warranty service
Be more expensive compared to real value
Apps store is not diverse
Software troubles
Poor camera resolution
Low inside storage capacity
Get out of battery soon
Total
10%
7%
4%
9%
17%
10%
6%
14%
32%
38%
47%
47%
Lenovo
6%
1%
4%
4%
3%
9%
7%
10%
26%
21%
63%
43%
Oppo
5%
8%
3%
16%
5%
5%
11%
50%
31%
42%
39%
56%
Blackberry
Beside that, Lenovo and Blackberry have poor camera resolution,
Apps store of Blackberry is not diverse, which make users unhappy
LENOVO = ROM SHORTAGE + OUT OF BATTERY QUICKLY
OPPO = ROM SHORTAGE / BLACKBERRY = OUT OF BATTERY QUICKLY
Is there anything make you feel unhappy about this brand?
N = 1400 N = 98 N = 70 N = 62
Running out of battery quickly

22. 21
39%
6%
40% 42%
69%
48%
54%
20%
14%
23%
23%
15%
27% 14%
24%
24%
30% 27%
11%
18%
26%
10%
32%
4% 5%
2% 4% 3%8%
24%
4% 4% 3% 3% 3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Xiaomi Samsung Asus Blackberry Lenovo Oppo
I will buy this smartphone brand
only
I will prioritize to buy that
smartphone brand
I will continue to buy that brand but
will try other brand in the future
I will use this smartphone brand in
parallel with other brand
I will switch to other smartphone
brand
ONLY 8% ARE LOYAL WITH THEIR CURRENT BRAND
WHILE 39% WANT TO SWITCH TO OTHER BRAND
What is your usage intention towards this smartphone brand in the future?
Xiaomi owns the highest top box of loyalty ratio (24%)
69% Blackberry users said they would switch to other smartphone brand
N = 1400 N = 289 N = 124 N = 389 N = 98 N = 70 N = 62

23. 22
Samsung
Xiaomi
Asus
LenovoOppoBlackberry
THERE IS A BIG GAP BETWEEN XIAOMI AND OTHER PLAYERS
IN TERM OF SATISFACTION AND LOYALTY
Are you satisfied with your current brand of smartphone?
What is your intention toward your current smartphone?
N = 1400
Low
Low
High
High
Loyalty
Satisfaction

24. 23
3% 0% 2%
13%
4% 3% 4%
20%
3%
19%
32%
23% 24% 20%
33%
9%
41%
34%
46%
40% 43%
19%
23%
19%
3%
11%
18% 20%
25%
65%
20% 18% 16% 15% 12%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Xiaomi Asus Blackberry Oppo Samsung Lenovo
I will recommend definitely
I will recommend
I may recommend
I will not recommend
I will not recommend definitely
44% ARE WILLING TO RECOMMEND THEIR CURRENT BRAND
TO OTHERS
What is your ability to recommend your smartphone brand to others?
Xiaomi owns highest top box recommendation level with 65%
N = 1400 N = 289 N = 124 N = 62 N = 70 N = 382 N = 98

25. 24
3%
26%
36%
37%
39%
42%
48%
56%
56%
57%
58%
61%
84%
87%
Others
Internet banking
Photos editing
Shopping
Look up maps and directions
Look for product information
Read news
Play games
Take photos/ sefie
Check mail
Phone call
Listen to music, watch videos
Chat
Social Media
Total
5%
5%
27%
17%
25%
38%
38%
64%
44%
34%
43%
62%
76%
82%
Under 18
3%
24%
38%
37%
45%
45%
50%
59%
56%
61%
59%
71%
88%
88%
18 - 25
2%
36%
36%
49%
36%
42%
46%
51%
65%
62%
61%
53%
83%
90%
26 - 30
1%
37%
39%
41%
41%
37%
52%
46%
58%
67%
64%
48%
83%
86%
Over 30
Under 18: Play games
18 - 25: Listen to music / watch videos
26 - 30: Take photo / selfie
Over 30: Check mail
SOCIAL MEDIA AND CHATTING ARE MOST FREQUENT ACTIVITIES
WHEN USING SMARTPHONE
Which of the following you do the most often on your phone?
N = 1400 N = 245 N = 616 N = 278 N = 261

26. 25
2% 2% 2% 2%2% 3% 2% 4%4%
3%
4% 4%
5%
10%
8%
9% 13%
13%
40%
37%
39%
39%
45%
38%
43%
39% 36%
29%
4% 7% 4% 5% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18 - 25 26 - 30 Over 30
Under $75
$75.1 - $150
$150.1 - $250
$250.1 - $300
$300.1 - $400
$400.1 - $550
Over $550
78% SPEND FROM $75.1 - $250 TO BUY A SMARTPHONE
How much would you spend on your smartphone?
2% 1% 3% 3% 6%2% 1% 2% 2%
5%
7%
4%
2% 4% 3%
6%
10%
10%
8%
7%
11%
18%
23%
40%
32%
42%
45%
49%
35%
38%
47%
40%
34%
18% 20%
4%
9%
4% 1% 1% 0%
Total Under $70 $70.1 - $100 $100.1 - $200$200.1 - $300 Over $300
Higher monthly spending group (base on monthly expenditure) spends more on smartphone
N = 526 N = 481 N = 359 N = 317 N = 154 N = 71N = 1382 N = 249 N = 622 N = 256 N = 255

27. 26
8% 11% 9% 7%
60%
71%
62% 57%
46%
7%
5%
5%
9%
10%
10%
3%
10% 9%
15%
16%
9%
15% 17%
22%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18 - 25 26 - 30 Over 30
Yes, in 3 months
Yes, in 6 months
Yes, in 1 year
Yes,but indefintely
No
33% INTEND TO BUY SMARTPHONE IN THE NEXT 3-12 MONTHS
In the near future, do you intend to buy smartphone?
N = 1400 N = 245 N = 616 N = 278 N = 261

28. 27
1%
0%
0%
0%
1%
1%
1%
2%
3%
3%
7%
10%
71%
Others
Blackberry
HTC
Huawei
Nokia Lumia (Microsoft Lumia)
LG
Lenovo
Sony
Oppo
Asus
Apple (Iphone)
Samsung
Xiaomi
Total
2%
0%
0%
0%
0%
1%
1%
1%
2%
5%
6%
10%
71%
Under 18
1%
0%
0%
0%
0%
2%
1%
2%
4%
3%
7%
7%
72%
18 - 25
1%
0%
0%
0%
0%
1%
1%
3%
2%
1%
8%
11%
72%
26 - 30
0%
0%
0%
0%
2%
0%
2%
2%
2%
2%
8%
15%
66%
Over 30
71% PREFER BUYING XIAOMI
If yes, which brand would you choose?
N = 1382 N = 249 N = 622 N = 256 N = 255

29. 28
5%
37%
56%
59%
59%
66%
69%
70%
73%
74%
81%
91%
Others
Chip
Touch screen sensitivity
Screen size
External memory card
Front camera solution
CPU
Battery
Back camera solution
Operation system
Internal storage capacity
RAM capacity
Total
6%
34%
49%
51%
51%
60%
67%
64%
70%
68%
74%
89%
Under 18
6%
42%
61%
62%
63%
70%
74%
73%
76%
76%
84%
93%
18 - 25
6%
34%
58%
59%
61%
64%
67%
70%
73%
79%
80%
89%
26 - 30
2%
29%
50%
61%
58%
65%
62%
68%
66%
71%
78%
87%
Over 30
RAM AND ROM CAPACITY ARE 2 FUNCTIONAL CRITERIA
CONCERNED THE MOST WHEN CHOOSING SMARTPHONE
Which is the functional criteria that you concern about when choosing smartphone?
N = 1500 N = 276 N = 672 N = 280 N = 272

30. 30
10% 7% 10% 14% 12%
34%
29%
36%
34%
32%
56%
64%
54% 53% 56%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18 - 25 26 - 30 Over 30
Samsung Galaxy S7 Edge
Iphone 6S
Samsung Note 5
56% WILL CHOOSE SAMSUNG GALAXY S7 EDGE INSTEAD OF
IPHONE 6S & SAMSUNG NOTE 5 IF THEY HAVE A CHANCE TO CHOOSE
Regardless of price, if you have a chance, which of these type of
smartphones below would you choose?
N = 1500 N = 276 N = 672 N = 280 N = 272

31. 31
CONTACT US
• Japan & Taiwan:
o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan
o Contact person: Mr. Hideyuki Kato (CEO)
o Email: hideyuki.kato@di-mktg.com
o Contact number: +81 3-5532-3200
• Vietnam:
o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1,
Ho Chi Minh City, Vietnam
o Contact person: Mr. Ho Hai Dang (COO and Head of DI Marketing Vietnam)
o Email: dang.h@di-mktg.com
o Contact number: +84 902-73-9944
• Thailand
o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey,
Bangkok 10110, Thailand
o Contact person: Ms. Pimparima Piriyametha (Business Analyst - DI Marketing)
o Email: pimparima.p@di-mktg.com
o Contact number: +66 96 245 3656

32. 32
CONTACT US
• Indonesia:
o Address: Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia
o Contact person: Mr. Hendry Pratama (CMO and Head of DI Marketing Indonesia)
o Email: hendry.p@di-mktg.com
o Contact number: +62 21 3005 3541
• India:
o Address: 10 Anson Road, #14-06, International Plaza, Singapore 079903
o Contact person: Mr. Sujit Kunte (Regional representative)
o Email: kunte.sujit@dreamincubator.com.sg
o Contact number: +65 9127 7654